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How It Actually Works

Weekly insights on business, tech, and life—short, sharp, and packed with wisdom.

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Collected: 2025/9/27

What is How It Actually Works? Complete Overview

How It Actually Works is a highly regarded newsletter by Trevor McKendrick, offering concise, thought-provoking insights on business, technology, and personal development. It stands out for its high signal-to-noise ratio, delivering carefully curated content with unique perspectives that challenge conventional thinking. The newsletter targets entrepreneurs, professionals, and curious minds who value deep, actionable insights without fluff. Readers consistently praise its ability to expose them to ideas they wouldn’t encounter otherwise, sparking inspiration and practical takeaways.

How It Actually Works Interface & Screenshots

How It Actually Works How It Actually Works Interface & Screenshots

How It Actually Works Official screenshot of the tool interface

What Can How It Actually Works Do? Key Features

Curated Content

Trevor handpicks articles, stories, and insights from diverse sources, ensuring each issue delivers high-quality, thought-provoking material. Readers appreciate the mix of business, tech, and life lessons.

Unique Perspectives

Trevor’s commentary provides fresh angles on familiar topics, helping readers rethink assumptions and discover hidden truths. His background as an entrepreneur adds depth to his analysis.

Brevity & Clarity

Each issue is concise yet impactful, avoiding long-winded essays. Readers love the efficiency—getting maximum value in minimal time.

Weekly Consistency

Delivered every Monday, the newsletter has become a ritual for subscribers. Its reliability and high standards make it one of the few newsletters people actively anticipate.

Community Engagement

Subscribers frequently share how the newsletter resonates with their personal or professional journeys, creating a sense of connection and shared learning.

Best How It Actually Works Use Cases & Applications

Entrepreneurial Inspiration

Founders and business owners use the newsletter to stay motivated and gain practical insights—like how Sam Walton’s persistence built Walmart or why efficiency can be a trap.

Professional Development

Professionals leverage Trevor’s analysis to challenge their thinking, whether reevaluating career choices or adopting new productivity frameworks.

Curiosity Fuel

For lifelong learners, the newsletter surfaces obscure stories and ideas (e.g., Future You Masturbating) that spark deeper exploration.

How to Use How It Actually Works: Step-by-Step Guide

1

Subscribe: Visit Trevor McKendrick’s website and enter your email to join the mailing list.

2

Check Your Inbox: Every Monday, you’ll receive the latest issue directly to your email.

3

Read & Reflect: Dive into Trevor’s curated links and commentary, often highlighting unconventional wisdom or overlooked details.

4

Apply Insights: Use the lessons to refine your business strategies, personal goals, or understanding of tech and culture.

How It Actually Works Pros and Cons: Honest Review

Pros

Highly curated content saves time and delivers exceptional value.
Unique perspectives challenge conventional thinking.
Consistent quality makes it a rare 'must-read' newsletter.
Free access with no paywall or upsells.

Considerations

No archive or search functionality for past issues.
Limited interaction—Trevor doesn’t always respond to feedback.

Is How It Actually Works Worth It? FAQ & Reviews

Every Monday, without fail.

No, it’s entirely free—Trevor funds it through other ventures.

Trevor occasionally engages with reader feedback, but the content is primarily his curation.

Concise—typically a few minutes to read, but packed with insights.

How Much Does How It Actually Works Cost? Pricing & Plans

Free

$0
Weekly newsletter
Curated articles
Trevor’s commentary

How It Actually Works Support & Contact Information

Last Updated: 9/27/2025
Data Overview

Monthly Visits (Last 3 Months)

2025-08
19737
2025-09
17471
2025-10
17484

Growth Analysis

Growth Volume
+13
Growth Rate
0.07%
User Behavior Data
Monthly Visits
17484
Bounce Rate
0.5%
Visit Depth
1.5
Stay Time
1m
Domain Information
Domaintrevormckendrick.com
Created Time9/7/2011
Expiry Time9/7/2025
Domain Age5,179 days
Traffic Source Distribution
Search
31.8%
Direct
47.1%
Referrals
7.3%
Social
12.3%
Paid
1.4%
Geographic Distribution (Top 5)
#1US
60.5%
#2IN
10.8%
#3PH
8.7%
#4GB
8.3%
#5AU
6.3%
Top Search Keywords (Top 5)
1
a question to ask to a group fo friends
170
2
question of the day for friday
890
3
friendship group questions
130
4
fun questions to ask friends
1.1K
5
good questions for fun talks
80