Cresta
Unified Platform for Human and AI Agents in Customer Experience
What is Cresta? Complete Overview
Cresta is a cutting-edge AI platform designed to transform customer experiences by integrating human and AI agents seamlessly. It helps enterprises save costs, increase revenue, and enhance customer loyalty through advanced automation and real-time analytics. The platform is trusted by Fortune 500 companies and is built for enterprise-scale operations, offering solutions across customer care, sales, and collections. Cresta's AI Agents deliver human-like conversations, adapt to customer needs, and ensure brand consistency while maintaining high security and data privacy standards.
Cresta Interface & Screenshots
Cresta Official screenshot of the tool interface
What Can Cresta Do? Key Features
AI Agent
Cresta's AI Agents engage customers with natural, human-like conversations across multiple channels. These agents adapt dynamically to customer needs, securely handle complex issues, and maintain brand consistency. The decentralized agentic design ensures efficient problem resolution and seamless transitions between channels.
Agent Assist
This feature empowers every agent to perform at their best with real-time guidance, knowledge access, and workflow automation. It helps reduce training time and improves overall efficiency, making it easier for agents to deliver exceptional customer service.
Conversation Intelligence
Cresta uncovers hidden insights in every customer interaction, enabling businesses to capture the voice of the customer at scale. This feature turns conversational data into actionable insights, driving better business outcomes and informed decision-making.
Enterprise Guardrails
Cresta ensures safe and secure AI operations with system-level guardrails, supervisory models, and real-time monitoring. The platform proactively identifies risks and evolves over time, providing businesses with confidence in their AI deployments.
Multi-Model Architecture
Cresta's flexible architecture allows rapid integration of best-of-breed AI models, ensuring businesses stay ahead of innovation. This feature supports diverse customer experience use cases and adapts to evolving technological advancements.
Best Cresta Use Cases & Applications
Customer Care
Cresta helps businesses reduce costs while maintaining high-quality customer service. For example, a Fortune 500 company achieved a 30-point increase in NPS and a 50% reduction in quality management costs.
Sales Enhancement
By leveraging Cresta's AI, businesses can discover winning sales behaviors and coach agents more effectively. One client reported a 20% increase in revenue and a 40% improvement in span of control.
Collections Optimization
Cresta improves collections yield by analyzing customer interactions and optimizing agent strategies. A leading bank saw an 11% increase in promise-to-pay per right party contact and a 26% rise in promise amount relative to balance.
How to Use Cresta: Step-by-Step Guide
Request a demo to explore Cresta's capabilities tailored to your business needs. The demo provides a personalized overview of how the platform can transform your customer experience.
Integrate Cresta into your existing environment. The platform is designed to seamlessly connect with your current systems, ensuring minimal disruption during deployment.
Configure AI Agents and Agent Assist features based on your specific use cases. Cresta's team collaborates with you to tailor the solution for optimal performance.
Monitor and analyze customer interactions using Conversation Intelligence. Gain insights into customer behavior and agent performance to continuously improve outcomes.
Optimize and scale your AI deployments with Cresta's enterprise guardrails and multi-model architecture. Continuously refine your strategies based on real-time data and feedback.
Cresta Pros and Cons: Honest Review
Pros
Considerations
Is Cresta Worth It? FAQ & Reviews
Cresta is versatile and serves industries like banking, telecommunications, retail, and more, particularly those with large-scale contact centers.
Cresta employs enterprise-grade security measures, including real-time monitoring and threat detection, to safeguard customer and business data.
Yes, Cresta is designed to integrate seamlessly with various CRM and contact center platforms, ensuring smooth deployment.
Clients have reported significant improvements, such as 20% revenue increases and 50% cost reductions, depending on use case and deployment scale.
Cresta offers personalized demos but does not provide a free trial. Contact their team for a tailored demonstration.