Yasna.ai
AI-moderated interviews with human-quality insights
What is Yasna.ai? Complete Overview
Yasna.ai is an AI-powered platform designed to automate in-depth interviews while maintaining human-quality moderation. It combines machine efficiency with expert-level qualitative research capabilities, enabling users to conduct hundreds of interviews simultaneously in 45+ languages. The platform serves market researchers, product managers, and HR professionals who need scalable qualitative insights without compromising depth or quality. Yasna addresses key pain points in traditional research methods by eliminating interviewer bias, reducing time-intensive manual processes, and making in-depth interviewing as accessible as surveys. The AI interviewer adapts to each respondent's answers, probes naturally for deeper insights, and creates an empathetic conversation environment.
Yasna.ai Interface & Screenshots
Yasna.ai Official screenshot of the tool interface
What Can Yasna.ai Do? Key Features
Adaptive Interviewing
Yasna's AI dynamically adjusts follow-up questions based on each respondent's answers, uncovering real motivations and behaviors. Unlike static surveys, Yasna probes naturally like an expert human moderator, ensuring depth while maintaining consistency across interviews.
Multilingual Capabilities
Conduct interviews in 45+ languages with native-level proficiency, including attention to regional dialects and cultural nuances. This enables seamless multinational research without requiring multilingual moderators.
Instant Analysis & Reporting
All interviews are automatically transcribed and summarized in story-driven formats. The platform offers pre-built and customizable reports with cross-tabs, subgroup analysis, and illustrative quotes - ready for immediate translation and sharing with international teams.
Empathetic Interaction
Yasna creates a comfortable interview environment with supportive replies and natural conversation flow. Respondents report feeling understood, leading to more honest and detailed feedback compared to traditional surveys.
Built-in Recruitment Tools
Easily recruit participants through CRM integration, website embedding, or access to trusted online panels. AI-driven screening ensures only qualified respondents participate in your studies.
Multi-format Stimuli Testing
Upload text, images, videos, mockups or landing pages for respondents to evaluate directly within the interview flow. This enables comprehensive concept testing without switching between platforms.
Bias-free Moderation
Yasna maintains complete objectivity with no carryover between interviews. The AI has been trained by experienced researchers to avoid leading questions while still probing effectively.
Best Yasna.ai Use Cases & Applications
Market Concept Testing
A consumer goods company uses Yasna to evaluate 200+ reactions to new product concepts across 5 countries simultaneously, uncovering cultural preferences and purchase drivers in days rather than weeks.
UX Pain Point Discovery
A SaaS startup maps customer journey frustrations by interviewing churned users at scale, identifying key UI improvements that reduce cancellations by 30%.
HR Candidate Experience Research
An enterprise automates exit interview analysis across global offices, detecting patterns in employee dissatisfaction that inform retention strategy changes.
Advertising Effectiveness
A media agency tests ad concepts with Yasna's multimedia capabilities, quickly iterating creative based on emotional responses and comprehension levels from target audiences.
How to Use Yasna.ai: Step-by-Step Guide
Define your research objectives and create an interview guide using Yasna's AI-assisted setup. Upload any testing materials (images, videos, concepts) and specify areas for probing.
Recruit participants through Yasna's built-in tools or share your unique interview link via CRM, website, or panels. Set screening criteria to ensure qualified respondents.
Launch interviews - Yasna conducts multiple conversations simultaneously in text or voice format, adapting questions based on each response while maintaining research objectives.
Monitor interviews in real-time or let Yasna run autonomously. The platform handles all probing, follow-ups, and conversation flow without manual intervention.
Access instant transcripts, summaries, and analysis. Use natural language queries to explore findings or generate custom reports with cross-tabs, quotes, and visual insights.
Yasna.ai Pros and Cons: Honest Review
Pros
Considerations
Is Yasna.ai Worth It? FAQ & Reviews
One credit equals one data point extracted from a respondent. Complex questions requiring multiple probes consume more credits. AI-powered reporting is included in interview costs.
Yasna handles routine interviews at scale while maintaining research quality. For highly sensitive topics or specialized domains, human oversight may still be beneficial.
All data is encrypted and stored on Microsoft Azure servers in the EU. Information is never used for AI training and complies with GDPR regulations.
Ideal for exploratory research, concept testing, UX evaluations, and any study requiring qualitative depth at quantitative scale across multiple languages.
Yes, a 14-day Pro trial is available without credit card. The Free plan remains available indefinitely with limited capacity.