Trace
TikTok Market Research Intelligence for Consumer Insights
What is Trace? Complete Overview
Trace is an AI-powered TikTok market research software designed to uncover emerging trends, cultural shifts, and consumer insights from billions of TikTok comments and videos. It helps consumer insight managers, marketers, and strategists analyze unfiltered conversations, pain points, purchase intentions, and sentiments to inform marketing and product development strategies. The tool is particularly valuable for industries like retail, finance, entertainment, PR, news, and travel, offering real-time data to anticipate market movements and emerging trends before they become mainstream.
Trace Interface & Screenshots
Trace Official screenshot of the tool interface
What Can Trace Do? Key Features
AI-Powered Consumer Intelligence
Trace goes beyond typical keyword monitoring by analyzing real-time, unfiltered conversations in TikTok comments. It uncovers thoughts, feelings, needs, pain points, and purchase intentions that drive consumer actions, providing deeper insights than traditional market research methods.
Trend Foresights & Cultural Shifts
The tool identifies emerging trends and cultural shifts by analyzing patterns in TikTok content and comments across various industries. It helps businesses spot tomorrow's trends today, from fastest-growing brands to shifting political sentiments and emerging entertainment talent.
Influencer Marketing Insights
Trace identifies the most influential creators in specific markets, tracks who drives trends and sentiment, and helps discover rising talent early. This intelligence powers brand partnerships and helps amplify positive influence while mitigating negative impacts.
Competitive Intelligence
Users can compare brands, products, and campaigns side-by-side, tracking market share, campaign impact, and share of voice. This feature provides valuable benchmarking data for strategic decision-making.
Sentiment Analysis
The platform provides sentiment scores for viral content and mentions, helping brands understand audience reactions to their products, campaigns, or industry developments.
Customizable Research
Users can input specific topics or keywords to analyze, generating tailored reports about their audience and industry. The system provides insights into influencers with the most engaged content mentioning particular firms.
Best Trace Use Cases & Applications
Retail & Commerce
Find influencers and viral content relevant to your brand with high purchase intent signals, optimizing marketing campaigns and product placements.
Finance
Discover undervalued brands, predict market-moving trends, and identify early-stage investment or acquisition targets based on emerging consumer sentiment.
Entertainment & Media
Measure audience reactions to music, film releases, and celebrity-driven campaigns, aligning content creation with cultural shifts and emerging preferences.
PR & Crisis Management
Receive real-time alerts for reputational threats or activist movements, enabling proactive response before issues escalate.
Travel & Hospitality
Identify trending destinations, guest preferences, and consumer sentiment for hotels, tours, and airlines to inform marketing strategies.
How to Use Trace: Step-by-Step Guide
Define your research goals and add relevant topics or keywords you want to track in the TikTok ecosystem.
Use the platform to analyze conversations, identifying emerging trends, sentiment patterns, and influential content.
Review the generated insights, including sentiment scores, viral content, and influencer impact in your industry.
Generate comprehensive reports to inform your marketing strategies, product development, or competitive analysis.
Set up alerts for real-time monitoring of emerging trends or reputational threats relevant to your business.
Trace Pros and Cons: Honest Review
Pros
Considerations
Is Trace Worth It? FAQ & Reviews
Trace specializes in TikTok intelligence, focusing specifically on comment analysis to uncover unfiltered consumer thoughts and emerging trends. It goes beyond basic keyword tracking to understand cultural shifts and purchase intentions through advanced AI analysis.
Trace provides real-time analysis of TikTok conversations, with historical data available depending on your subscription plan (3-12 months). This allows for both immediate trend spotting and longitudinal analysis.
Yes, Trace can monitor multiple industries or topics concurrently within your keyword/topic limit. The platform allows you to segment and analyze data by industry for focused insights.
The website doesn't mention a free trial, but they encourage potential users to book a demo to see the platform in action and discuss specific needs with their team.
Trace's AI models analyze the language and context of TikTok comments to assign sentiment scores (-1 to 1) that reflect positive, negative, or neutral sentiment about specific topics, brands, or products.