Reforged Labs
AI-powered creative intelligence for marketing teams
What is Reforged Labs? Complete Overview
Reforged Labs provides AI-powered research and insights to help creative marketing teams improve return on ad spend (ROAS) by accelerating workflows and enabling smarter testing. Their flagship product Boa analyzes massive creative and performance datasets to uncover actionable insights across genres, geographies, networks and competitors. Designed specifically for creative and media teams, the platform reduces friction in production cycles while enabling data-driven content execution. Key capabilities include automated insights generation, performance data integration, and dynamic creative brief creation.
Reforged Labs Interface & Screenshots
Reforged Labs Official screenshot of the tool interface
What Can Reforged Labs Do? Key Features
Powerful Creative Search
Boa's AI-powered search analyzes creative campaigns across multiple dimensions including genres, geographies and competitors. The platform surfaces what's working and what's not using massive datasets and cutting-edge models.
Automated Performance Insights
By integrating first-party performance data, Boa automatically generates recommendations to optimize campaigns. This eliminates the need for manual analysis and custom dashboards.
Dynamic Creative Briefs
Reforged Labs transforms complex creative data into high-performing briefs that drive engagement and results. The dynamic brief tool turns insights into polished, actionable documents.
Collaborative Workflow
The platform keeps creative and media teams aligned throughout the campaign process, reducing friction and accelerating content production.
Best Reforged Labs Use Cases & Applications
Game Studio Ad Creative
Dim Sum Games used Boa to transform their manual ad creative process into a data-driven system, rapidly identifying winning patterns that reduced guessing and improved results.
Performance Marketing Optimization
Growth marketers leverage Reforged Labs to blend creativity with actionable analysis, enabling smarter campaign decisions.
Creative Research Acceleration
Creative teams use the platform to uncover new possibilities and streamline research workflows.
How to Use Reforged Labs: Step-by-Step Guide
Access Boa through the Reforged Labs platform and connect your advertising accounts
Search across creative datasets to uncover trends and winning patterns
Integrate your performance data to receive automated insights
Generate dynamic creative briefs based on your findings
Implement recommendations and track improved campaign performance
Reforged Labs Pros and Cons: Honest Review
Pros
Considerations
Is Reforged Labs Worth It? FAQ & Reviews
Creative teams, media teams, performance marketers and game studios see particularly strong benefits from the platform's insights.
Boa connects with advertising platforms and accepts first-party performance data to provide recommendations within existing campaign processes.
The combination of massive datasets, cutting-edge AI models and dynamic creative brief generation sets Reforged Labs apart.