Fernand
The fast, calm customer support platform for SaaS
What is Fernand? Complete Overview
Fernand is a customer support platform designed to increase focus and reduce procrastination for SaaS teams. It leverages cognitive bias modification and gamification principles to simplify support workflows, ensuring users can handle one task at a time without feeling overwhelmed. The platform is particularly useful for SaaS bootstrappers and small teams (10 or fewer users) who need a streamlined, efficient way to manage customer interactions. By minimizing cognitive load and providing clear progress indicators, Fernand helps support teams stay calm and productive.
Fernand Interface & Screenshots
Fernand Official screenshot of the tool interface
What Can Fernand Do? Key Features
One thing at a time
Fernand displays only one task at a time to reduce anxiety and decision fatigue. This approach is rooted in Hick's Law, which states that fewer choices lead to faster decisions. Unlike traditional support platforms with cluttered interfaces, Fernand's minimalist design helps users focus on the task at hand.
Bonjour welcome screen
The 'Bonjour' screen provides an instant overview of your support queue, eliminating the need for manual scanning. It uses progressive disclosure to reveal information gradually, reducing cognitive load and making it easier to prioritize tasks.
Progress to inbox zero
Fernand tracks and displays your progress toward completing your support tasks, leveraging the goal gradient effect to boost motivation. This transparency helps users feel a sense of accomplishment as they work through their queue.
Psychological levers
The platform incorporates principles like Hick's Law, progressive disclosure, and the goal gradient effect to optimize user behavior. These techniques are designed to minimize stress and maximize efficiency in customer support workflows.
Unlimited passive users
Fernand allows you to invite unlimited passive users (team members who can collaborate but not respond directly to customers) at no additional cost. Only active users—those with reply permissions—are billed, making it cost-effective for teams.
Best Fernand Use Cases & Applications
Small SaaS Support Team
A small SaaS team uses Fernand to streamline their customer support. The 'one task at a time' feature helps agents stay focused, while the progress tracker motivates them to clear their queue efficiently.
Bootstrapped Startup
A bootstrapped startup with limited resources adopts Fernand to manage customer inquiries without overwhelming their small team. The unlimited passive user policy allows all team members to collaborate without additional costs.
Transition from Legacy Helpdesk
A company migrates from a complex helpdesk system to Fernand to reduce cognitive load for their support team. The concierge import service ensures a smooth transition with minimal downtime.
How to Use Fernand: Step-by-Step Guide
Sign up for a 14-day free trial on the Fernand website. No credit card is required.
Invite your team members. Passive users (collaborators without reply permissions) can be added for free.
Configure your support settings and import data from existing helpdesk systems if needed.
Start using the 'Bonjour' screen to manage your queue. Focus on one task at a time to reduce cognitive load.
Monitor your progress toward inbox zero using the built-in progress tracker.
Upgrade to a paid plan ($29 per active user/month) when you're ready, or cancel anytime.
Fernand Pros and Cons: Honest Review
Pros
Considerations
Is Fernand Worth It? FAQ & Reviews
Active users are those with permissions to respond directly to customers. Passive users can collaborate but are not billed.
Yes, you can cancel anytime without long-term contracts. You'll only be charged for the current billing period.
No, you can invite unlimited passive users at no extra cost.
Fernand accepts major credit cards (VISA, Mastercard, Amex) via Stripe. No card info is stored on their servers.
Data is hosted on GDPR-compliant servers in Europe. Only you and Fernand's support team have access.