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Flows

The better way to build product adoption

product adoptionuser onboardingproduct toursin-app messagingfeature adoptionPLGproduct-led growthUser OnboardingProduct AdoptionIn-App Engagement
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Collected: 2025/7/27

What is Flows? Complete Overview

Flows is a fully customizable product adoption platform designed for modern companies looking to enhance their onboarding and user engagement experiences. It addresses key pain points such as low user activation rates, ineffective onboarding processes, and lack of engagement with new features. Flows enables businesses to create tailored product tours, announcements, banners, badges, and onboarding checklists without requiring extensive engineering resources. The platform is ideal for SaaS companies, product managers, and growth teams aiming to drive product-led growth through in-app experiences. With its headless architecture, Flows allows for deep customization while providing industry-proven templates and components.

Flows Interface & Screenshots

Flows Flows Interface & Screenshots

Flows Official screenshot of the tool interface

What Can Flows Do? Key Features

Onboarding Checklists

Create interactive checklists that guide users through key setup actions and first-time experiences. These floating lists appear contextually within your product interface, helping users discover value quickly.

Product Tours

Build multi-step guided tours that introduce users to your product's features and functionality. Tours can be customized with tooltips, modals, and hints to ensure effective learning.

Announcements

Launch in-app campaigns to promote new features or important updates without engineering help. Announcements can be targeted to specific user segments for maximum relevance.

Embeddable Components

Render UI components directly within your app's interface rather than as overlays. This creates a more native experience with contextual tips, cards, and interactive elements.

Advanced Targeting

Segment users based on properties or behavior to show the right message to the right people. Supports localization for global audiences and versioning for controlled rollouts.

Workflow Logic

Create complex onboarding flows with branching, filtering, and conditional paths. Trigger actions based on user behavior to create dynamic experiences.

Analytics Integration

Track how users interact with your workflows and measure their impact on key metrics like activation and retention.

Best Flows Use Cases & Applications

New User Onboarding

Guide first-time users through your product's core features with interactive checklists and contextual tours, reducing time-to-value and improving activation rates.

Feature Adoption

Announce and educate users about new features through targeted in-app messages and interactive demonstrations, driving feature discovery and usage.

Free Trial Conversion

Nudge trial users toward premium features with strategically placed upsell prompts and value demonstrations at key moments in their journey.

Product Updates

Communicate important changes or improvements through announcement banners and modals that appear contextually within the product.

How to Use Flows: Step-by-Step Guide

1

Install the SDK: Get started quickly by integrating Flows' SDK into your application. Multiple language options and templates are available for easy setup.

2

Create your first workflow: Choose from templates or build custom workflows like product tours, announcements, or onboarding checklists using the intuitive builder.

3

Configure targeting: Define which user segments should see each workflow based on properties, behavior, or other criteria.

4

Preview and test: Use staging environments to preview your workflows before deploying them to production.

5

Publish and analyze: Deploy your workflows and monitor their performance through built-in analytics.

Flows Pros and Cons: Honest Review

Pros

Highly cost-effective compared to competitors, especially for growing businesses
Generous free tier ideal for early-stage startups finding product-market fit
True pay-as-you-go pricing without restrictive feature gates
Headless architecture allows for deep customization and native-feeling integrations
Comprehensive feature set covering all product adoption needs
Easy to implement with developer-friendly SDKs and templates

Considerations

May require technical resources for advanced customizations
Pricing model based on MTUs might be confusing initially compared to flat-rate competitors
Smaller ecosystem compared to some established competitors

Is Flows Worth It? FAQ & Reviews

According to latest traffic data, Flows shows active user engagement with steady monthly visits. This user activity suggests growing interest for this user onboarding solution in the current market.

Traffic data shows Flows experiencing rapid growth with 105.1% growth in recent months. This suggests strong market momentum and increasing user adoption in the user onboarding space.

A Monthly Tracked User is any unique user who experiences at least one Flows workflow component during the billing cycle. Users who only enter but don't complete workflows aren't counted.

Flows typically costs significantly less than alternatives like Appcues or Userflow, especially at scale, as it charges only for actual usage rather than monthly active users.

Flows specializes in product adoption, user onboarding, and product tours capabilities, positioning it across User Onboarding and Product Adoption categories. This combination makes it particularly effective for users seeking comprehensive user onboarding solutions.

Flows is designed for users working in user onboarding with additional applications in product adoption and in-app engagement. It's particularly valuable for professionals and teams who need reliable product adoption and user onboarding capabilities.

Yes, Flows offers special discounts for startups. You can contact them at [email protected] for more information.

The free tier resets on the first of each month. Paid plans start billing on your subscription date and renew monthly on that same date.

Traffic analysis shows Flows has global reach with users from various regions. The international user base suggests broad applicability across different markets and use cases.

How Much Does Flows Cost? Pricing & Plans

Free

$0/month
Up to 250 MTUs
All features included
No credit card required

Pay-as-you-go

From $0.10/MTU
Volume-based pricing
Price decreases with higher usage
All features included

Flows Support & Contact Information

Last Updated: 9/29/2025
Data Overview

Monthly Visits (Last 3 Months)

2025-06
374
2025-07
2400
2025-08
4924

Growth Analysis

Growth Volume
+2.5K
Growth Rate
105.12%
User Behavior Data
Monthly Visits
4924
Bounce Rate
0.3%
Visit Depth
1.9
Stay Time
0m
Domain Information
Domainflows.sh
Created Time2023/9/13
Expiry Time2026/9/13
Domain Age747 days
Traffic Source Distribution
Search
38.2%
Direct
39.0%
Referrals
13.3%
Social
6.8%
Paid
1.4%
Geographic Distribution (Top 5)
#1US
40.7%
#2IN
31.0%
#3BR
28.3%
#4-
-
#5-
-
Top Search Keywords (Top 5)
1
flows
21.7K
2
postflows
1.8K
3
onboarding flow
1.3K
4
appcues pricing
540
5
appcues banners examples
410