Flows
The better way to build product adoption
What is Flows? Complete Overview
Flows is a fully customizable product adoption platform designed for modern companies looking to enhance their onboarding and user engagement experiences. It addresses key pain points such as low user activation rates, ineffective onboarding processes, and lack of engagement with new features. Flows enables businesses to create tailored product tours, announcements, banners, badges, and onboarding checklists without requiring extensive engineering resources. The platform is ideal for SaaS companies, product managers, and growth teams aiming to drive product-led growth through in-app experiences. With its headless architecture, Flows allows for deep customization while providing industry-proven templates and components.
Flows Interface & Screenshots

Flows Official screenshot of the tool interface
What Can Flows Do? Key Features
Onboarding Checklists
Create interactive checklists that guide users through key setup actions and first-time experiences. These floating lists appear contextually within your product interface, helping users discover value quickly.
Product Tours
Build multi-step guided tours that introduce users to your product's features and functionality. Tours can be customized with tooltips, modals, and hints to ensure effective learning.
Announcements
Launch in-app campaigns to promote new features or important updates without engineering help. Announcements can be targeted to specific user segments for maximum relevance.
Embeddable Components
Render UI components directly within your app's interface rather than as overlays. This creates a more native experience with contextual tips, cards, and interactive elements.
Advanced Targeting
Segment users based on properties or behavior to show the right message to the right people. Supports localization for global audiences and versioning for controlled rollouts.
Workflow Logic
Create complex onboarding flows with branching, filtering, and conditional paths. Trigger actions based on user behavior to create dynamic experiences.
Analytics Integration
Track how users interact with your workflows and measure their impact on key metrics like activation and retention.
Best Flows Use Cases & Applications
New User Onboarding
Guide first-time users through your product's core features with interactive checklists and contextual tours, reducing time-to-value and improving activation rates.
Feature Adoption
Announce and educate users about new features through targeted in-app messages and interactive demonstrations, driving feature discovery and usage.
Free Trial Conversion
Nudge trial users toward premium features with strategically placed upsell prompts and value demonstrations at key moments in their journey.
Product Updates
Communicate important changes or improvements through announcement banners and modals that appear contextually within the product.
How to Use Flows: Step-by-Step Guide
Install the SDK: Get started quickly by integrating Flows' SDK into your application. Multiple language options and templates are available for easy setup.
Create your first workflow: Choose from templates or build custom workflows like product tours, announcements, or onboarding checklists using the intuitive builder.
Configure targeting: Define which user segments should see each workflow based on properties, behavior, or other criteria.
Preview and test: Use staging environments to preview your workflows before deploying them to production.
Publish and analyze: Deploy your workflows and monitor their performance through built-in analytics.
Flows Pros and Cons: Honest Review
Pros
Considerations
Is Flows Worth It? FAQ & Reviews
According to latest traffic data, Flows shows active user engagement with steady monthly visits. This user activity suggests growing interest for this user onboarding solution in the current market.
Traffic data shows Flows experiencing rapid growth with 105.1% growth in recent months. This suggests strong market momentum and increasing user adoption in the user onboarding space.
A Monthly Tracked User is any unique user who experiences at least one Flows workflow component during the billing cycle. Users who only enter but don't complete workflows aren't counted.
Flows typically costs significantly less than alternatives like Appcues or Userflow, especially at scale, as it charges only for actual usage rather than monthly active users.
Flows specializes in product adoption, user onboarding, and product tours capabilities, positioning it across User Onboarding and Product Adoption categories. This combination makes it particularly effective for users seeking comprehensive user onboarding solutions.
Flows is designed for users working in user onboarding with additional applications in product adoption and in-app engagement. It's particularly valuable for professionals and teams who need reliable product adoption and user onboarding capabilities.
Yes, Flows offers special discounts for startups. You can contact them at [email protected] for more information.
The free tier resets on the first of each month. Paid plans start billing on your subscription date and renew monthly on that same date.
Traffic analysis shows Flows has global reach with users from various regions. The international user base suggests broad applicability across different markets and use cases.
How Much Does Flows Cost? Pricing & Plans
Free
$0/monthPay-as-you-go
From $0.10/MTUFlows Support & Contact Information
Monthly Visits (Last 3 Months)
Growth Analysis
Layup
AI-powered user guidance for seamless onboarding
Overhyped AI
AI voice agent for driving product adoption at scale
Unbody
The Next-Gen Development Stack for AI-native backends
Screvi
Never forget what you read - organize and review your book highlights
PhotoPacks.AI
Professional AI headshots in minutes, no photo shoot needed
Checksum
AI-powered end-to-end testing for Playwright & Cypress
Nyota.ai
AI Notetaker to align sales, support, and project teams
ComfyOnline
Run ComfyUI workflows online and deploy APIs with one click
InclusivitEasy
AI-powered inclusive language suite for teams and businesses
NoteKnight
Smart flashcard maker with AI-powered study tools
AI Story Generator free unlimited
Instantly create unlimited stories with AI-powered creativity.
Wife.app
Advanced AI Girlfriend for NSFW Chat & Virtual Companionship