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Balance

Beautiful personal finance app you'll enjoy using

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Collected: 2025/10/30

What is Balance? Complete Overview

Balance is a comprehensive personal finance app designed to provide users with a complete view of their financial health in one elegant interface. It allows users to connect accounts, track transactions, monitor investments, and gain actionable insights into their spending habits. The app is ideal for individuals looking to manage their finances more effectively, offering features like AI-driven financial analysis, affordability analysis, spending optimization, and decision modeling. Balance is currently available in the United States and Canada, with plans to expand to other countries. The app prioritizes security and privacy, ensuring that users' financial data is protected with industry-standard encryption and secure authentication methods.

Balance Interface & Screenshots

Balance Balance Interface & Screenshots

Balance Official screenshot of the tool interface

What Can Balance Do? Key Features

Accounts

Securely connect to over 12,000 financial institutions and view all your accounts in one unified dashboard. Monitor everything without switching between different apps, giving you a complete picture of your financial health at a glance.

Transactions

Transactions are automatically categorized and searchable using plain English. Query your spending patterns and get insights from your historical spending to make more informed financial decisions.

Investments

Track your investment portfolio with real-time market data and performance analytics. Compare against benchmarks and analyze trends to make informed investment decisions.

AI Financial Analyst

Get answers about your money with Balance AI. Ask questions, understand patterns, and explore possibilities to get deep and personal insights about your finances.

Affordability Analysis

Turn financial goals and big purchases into actionable plans with realistic timelines and multiple pathways to make them achievable.

Spending Optimization

Uncover spending patterns, eliminate subscription creep, and identify hidden opportunities to improve efficiency and maximize your budget.

Decision Modeling

Evaluate options with powerful scenario planning to make confident financial choices at every stage.

Recaps

Zoom out of the daily details to see the bigger picture. Recaps provide a clear financial view of your month, tracking net worth changes, cash flow trends, and money movements across all your accounts.

Best Balance Use Cases & Applications

Budgeting and Spending Analysis

A user connects their bank accounts and credit cards to Balance. They use the automatic transaction categorization and search features to analyze their spending patterns, identify areas where they're overspending, and create a more effective budget.

Investment Tracking

An investor uses Balance to track their portfolio with real-time market data and performance analytics. They compare their investments against benchmarks and analyze trends to make informed decisions about rebalancing their portfolio.

Financial Goal Planning

A couple planning to buy a home uses the affordability analysis feature to turn their financial goal into an actionable plan. They explore multiple pathways to save for a down payment and set realistic timelines to achieve their goal.

Subscription Management

A user discovers they're paying for multiple unused subscriptions through Balance's spending optimization feature. They cancel unnecessary subscriptions and save hundreds of dollars annually.

How to Use Balance: Step-by-Step Guide

1

Sign up for a free 30-day trial on the Balance website. You'll need to provide a credit card to start the trial, but you can cancel anytime within the trial period to avoid charges.

2

Connect your financial accounts securely using Plaid, a trusted service that ensures your bank credentials are never shared with Balance. Most institutions support OAuth for secure connection.

3

Explore the unified dashboard to view all your accounts, transactions, and investments in one place. Use the automatic categorization and search features to analyze your spending patterns.

4

Leverage the AI Financial Analyst to ask questions about your finances and get personalized insights. Use the affordability analysis and decision modeling tools to plan for big purchases or financial goals.

5

Set up smart notifications like daily digests and low balance alerts to stay informed without being overwhelmed. Track categories on your dashboard to monitor spending habits and identify areas for improvement.

6

Review monthly recaps to see the bigger picture of your financial health, including net worth changes, cash flow trends, and money movements across all accounts.

Balance Pros and Cons: Honest Review

Pros

Comprehensive financial overview in one elegant interface.
Secure connection to over 12,000 financial institutions without sharing bank credentials.
AI-driven financial analysis provides personalized insights.
Automatic transaction categorization and searchable spending patterns.
Real-time investment tracking with performance analytics.
Affordability analysis and decision modeling for financial goals.
Prioritizes security and privacy with industry-standard encryption.

Considerations

Currently only available in the United States and Canada.
Does not support multiple currencies or crypto wallets at this time.
Requires a credit card to start the free trial, which may deter some users.

Is Balance Worth It? FAQ & Reviews

Your subscription includes the ability to connect multiple financial institutions, investment accounts, and all accounts under those institutions (such as checking, savings, credit cards, and more). You'll also get priority support and access to all Balance features.

Balance is currently available in the United States and Canada. We're working to expand to other countries soon. If you'd like to be notified when we launch in your country, please fill out the form on our website.

Not at this time.

Not yet.

Absolutely not, and you shouldn't share your bank credentials with any app. We partner with Plaid, a trusted service, to securely connect your bank accounts to Balance. For most institutions, you'll use OAuth, the most secure method for connecting your accounts.

We take extensive measures to secure your financial data, including encrypting sensitive information, enforcing HTTPS connections, and blocking compromised passwords. For a deeper dive into our security practices, check out our Security Overview on the website.

We offer a 30-day free trial that requires a credit card to start. You can cancel anytime during the 30-day trial period through your account settings to avoid being charged. If you don't cancel during the trial, your subscription will automatically begin and you'll be charged at the end of the trial period.

Balance is a small company run by a solo founder. Asking for a card helps make sure trials come from people who are genuinely interested in managing their finances. You can always reach out directly at [email protected] if you have questions or feedback.

How Much Does Balance Cost? Pricing & Plans

Annual Subscription

$60/year
Connect all your accounts
Sync multiple financial institutions
Connect investment accounts
Automatic transactions sync
Automatic transaction categorization
Payments & Transfers detection
Transaction trends
Daily Digests
Low Balance Alerts
Custom Views
Universal Search
Granular Filtering

Balance Support & Contact Information

Last Updated: 10/30/2025
Data Overview

Monthly Visits (Last 3 Months)

2025-07
-
2025-08
176
2025-09
1247

Growth Analysis

Growth Volume
+1.1K
Growth Rate
605.08%
User Behavior Data
Monthly Visits
1247
Bounce Rate
0.6%
Visit Depth
1.3
Stay Time
0m
Domain Information
Domainbalance.day
Created Time4/26/2022
Expiry Time4/26/2026
Domain Age1,283 days
Traffic Source Distribution
Search
32.5%
Direct
50.0%
Referrals
6.7%
Social
9.9%
Paid
0.7%
Geographic Distribution (Top 5)
#1US
100.0%
#2-
-
#3-
-
#4-
-
#5-
-
Top Search Keywords (Top 5)
1
balancebee personal finance
20
2
the balance money
310
3
balance daily
190
4
the balance finance
110
5
balances personales
100