Stratify AI
AI-powered user research on autopilot
What is Stratify AI? Complete Overview
Stratify AI is an innovative user research platform that automates the entire research process from recruitment to insights. Designed for product teams, UX researchers, and marketers, it enables organizations to gather user feedback in hours rather than weeks. The platform helps teams validate product features, improve user experience, and optimize marketing campaigns by providing actionable insights through AI-powered interviews and analysis. Stratify handles everything from designing interviews to generating reports, allowing teams to focus on building better products based on real user data. Backed by Y Combinator, it's particularly valuable for startups and enterprises looking to make data-driven decisions quickly.
Stratify AI Interface & Screenshots
Stratify AI Official screenshot of the tool interface
What Can Stratify AI Do? Key Features
AI Interviewer
Stratify's AI interviewer conducts automated user interviews, capturing both verbal feedback and visual engagement through screen and video recording. This allows teams to see exactly how users interact with their content in real-time, providing depth beyond traditional survey responses.
Content Testing
Users can upload various content types including websites, prototypes, images, videos, and ad copy for testing. The platform captures comprehensive feedback on these materials, helping teams understand user reactions and engagement patterns.
Intelligent Analysis Engine
The platform's AI doesn't just collect data - it analyzes responses to surface key insights and patterns. This automated analysis saves hours of manual review time while potentially uncovering insights human researchers might miss.
User Recruitment
Stratify manages participant recruitment, removing the logistical challenges of finding and scheduling test subjects. This feature ensures teams get feedback from relevant users without the typical delays of traditional research methods.
Real-time Feedback Capture
The system tracks user engagement and responses as they happen, recording both screen activity and video reactions. This multimodal data collection provides richer context than transcript-only approaches.
Best Stratify AI Use Cases & Applications
Product Feature Validation
Before launching new features, product teams use Stratify to test prototypes with target users. This helps validate assumptions and identify potential usability issues early, saving development time and resources.
UX Optimization
UX researchers conduct scalable interviews through Stratify to understand how users navigate interfaces. The visual engagement data helps pinpoint confusing elements and opportunities for improving user flows.
Marketing Campaign Testing
Marketing teams test messaging variations, landing pages, and ad creatives with real users. Stratify reveals which versions resonate best and why, enabling data-driven optimization of conversion funnels.
How to Use Stratify AI: Step-by-Step Guide
Upload your content: Start by uploading the website, prototype, image, video, or ad copy you want to test. The platform supports various digital formats for comprehensive user testing.
Configure research parameters: Set your target audience criteria and research questions. Stratify will handle participant recruitment based on your specifications.
Launch AI interviews: The platform automatically conducts interviews using its AI interviewer, capturing both verbal responses and visual engagement through screen recording.
Review collected data: Access video recordings, screen captures, and transcriptions of user interactions with your content, all organized for easy analysis.
Get AI-powered insights: The intelligent analysis engine processes responses to highlight key patterns, pain points, and opportunities from the user feedback.
Generate reports: Create shareable reports summarizing findings to inform product development, UX improvements, or marketing optimizations.
Stratify AI Pros and Cons: Honest Review
Pros
Considerations
Is Stratify AI Worth It? FAQ & Reviews
Stratify delivers user feedback in hours rather than the weeks typically required for traditional research methods. The exact timeframe depends on your specific recruitment criteria and test complexity.
You can test websites, product prototypes, images, videos, and ad copy. The platform captures both verbal feedback and visual engagement with these materials.
Yes, Stratify manages the entire recruitment process based on your target audience specifications, removing the logistical challenges of finding and scheduling test participants.
The AI interviewer conducts automated interviews, asking questions and following up based on user responses while recording both verbal feedback and screen/video of the user's engagement.
Yes, Stratify offers a sample landing page test that takes about 5 minutes with no signup required, allowing you to experience how the platform conducts user research.