Ballpark
AI-powered research platform for instant consumer insights
What is Ballpark? Complete Overview
Ballpark is an AI-powered research platform that enables businesses to conduct various types of consumer, brand, and product research quickly and efficiently. With access to over 3 million participants globally, Ballpark delivers insights within 60 minutes through multiple research methods including surveys, interviews, video feedback, and prototype testing. The platform serves customer-obsessed companies looking to make data-driven decisions, from product managers and UX researchers to marketing teams and brand strategists. Ballpark's AI capabilities include real-time interview adaptation, automatic insight generation, and comprehensive research reports, significantly reducing the time and complexity traditionally associated with consumer research.
Ballpark Interface & Screenshots
Ballpark Official screenshot of the tool interface
What Can Ballpark Do? Key Features
AI-Powered Research Assistant (Coach)
Coach serves as a personal research assistant that can analyze data, set up studies, and extract insights on demand. It handles the heavy lifting of research analysis, delivering key takeaways automatically from all collected data within your workspace.
Instant Participant Recruitment
Access to a pool of over 3 million global participants across 18 countries, allowing researchers to find their target B2C or B2B audience in seconds. Recruitment is based on a credit system starting at $1 per credit/minute.
Multi-Method Research Tools
Supports various research methods including surveys, live interviews, Figma prototype testing, website testing, copy testing, image preference tests, first-click tests, and card sorting - all within a single platform.
Real-Time Video Insights
Capture and analyze user reactions through video recordings, with AI-curated highlight reels that reveal emotions, hesitations, and breakthroughs that text responses can't convey.
Automated Research Reports
AI generates comprehensive reports automatically from all collected data, pulling out the most relevant insights based on research goals, saving hours of manual analysis.
Enterprise-Grade Collaboration
Unlimited users and team collaboration features make it easy to share insights across organizations. Includes training, onboarding, and research services support for enterprise customers.
Best Ballpark Use Cases & Applications
Product Concept Validation
A product team can quickly test new concepts with target consumers through surveys and video interviews, gathering feedback on desirability and potential improvements before investing in development.
UX Design Testing
Designers can upload Figma prototypes and conduct first-click tests or five-second tests to evaluate usability and information architecture with real users, identifying pain points early in the design process.
Brand Perception Research
Marketing teams can assess how different demographics perceive their brand through video interviews and copy testing, uncovering opportunities to improve messaging and positioning.
Pricing Strategy Research
Product managers can test different pricing models and packages with potential customers through structured surveys and open-ended interview questions to determine optimal price points.
Competitive Benchmarking
Companies can compare their products or marketing materials against competitors through side-by-side testing with target audiences, identifying relative strengths and weaknesses.
How to Use Ballpark: Step-by-Step Guide
Define your research objectives and choose the appropriate method (survey, interview, prototype test, etc.) using Ballpark's study creation tools or AI study creator.
Recruit participants either from your own network or from Ballpark's pool of 3 million global testers, using precise targeting criteria and the credit-based recruitment system.
Conduct your research through the platform - whether it's launching surveys, running live interviews with the AI interviewer, or collecting feedback on prototypes and websites.
Let Ballpark's AI analyze the responses in real-time, identifying key patterns, generating insights, and creating highlight reels from video responses.
Review the automatically generated research report containing key findings, participant quotes, and visual representations of the data.
Share insights with your team through the collaborative platform, or export findings to inform your business decisions and product development.
Ballpark Pros and Cons: Honest Review
Pros
Considerations
Is Ballpark Worth It? FAQ & Reviews
Ballpark supports various research methods including surveys, live interviews, prototype testing, website testing, copy testing, image preference tests, first-click tests, five-second tests, card sorting, and more.
Recruitment works on a credit system where you pay based on the time needed from participants. For example, 10 participants taking a 5-minute test would cost 50 credits (10 x 5 minutes). Credits cost $1 each.
Yes, Ballpark offers a 14-day free trial with full access to features, unlimited users and responses. No credit card is required to start exploring the platform.
Ballpark can deliver insights within 60 minutes for many types of research, thanks to its large participant pool and AI-powered analysis capabilities.
Ballpark combines multiple research methods in one platform, offers instant access to 3 million participants, provides AI-powered real-time analysis, and delivers enterprise-grade collaboration features - all designed to deliver research insights faster.