Contify
AI-powered market and competitive intelligence for strategic growth
What is Contify? Complete Overview
Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments. It enables users to collect, curate, and share actionable intelligence across their organization. The platform delivers 360° market and competitive intelligence, providing insights that help businesses make better decisions faster. Contify's AI-powered engine collects, filters, and delivers decision-ready insights from over 1 million vetted sources, including news, company websites, SEC filings, and social media. The platform is designed for strategy, product, marketing, and sales teams across various industries, helping them stay ahead of competitors and market trends.
Contify Interface & Screenshots
Contify Official screenshot of the tool interface
What Can Contify Do? Key Features
Athena AI
Contify's Agentic AI insights engine is purpose-built to deliver verified, context-rich, and decision-ready intelligence without hallucinations or manual effort. It extracts key business facts from articles, reports, and internal content, answers ad-hoc business questions instantly with context-aware precision, and auto-updates dashboards, battlecards, and timelines with real-time insights.
Competitor Tracking
Track competitors' product launches, feature updates, and emerging technologies. Monitor competitor website changes for early insights into their positioning and messaging updates. The platform provides exhaustive sourcing from multiple competitor websites with seamless tracking capabilities.
Industry Monitoring
Stay updated on critical developments across your industry landscape. Identify emerging competitors early by tracking mentions in sales calls, news, and forums. Monitor industry M&As and partnerships to uncover potential strategic alliances.
Sales Intelligence
Equip sales teams with up-to-date battlecards and win-loss insights to address buyer objections confidently. Monitor key account triggers like leadership changes and funding to identify engagement opportunities. Track competitor activities to refine sales strategies.
Customizable Dashboards
Efficiently manage high volume market and competitive intelligence requests from different teams. The platform allows for effortless sharing of actionable role-specific insights using AI, supporting strategic deals with comprehensive intel on accounts, competitors, and executives.
Best Contify Use Cases & Applications
Competitive Strategy Development
Strategy teams at Lenovo use Contify to gain tailored PC industry insights. Custom reports and Athena AI automation help them make smarter, faster strategic decisions by tracking competitor moves and market trends.
Product Roadmap Optimization
Product teams benchmark their offerings against competitors to refine product roadmaps. By tracking competitors' product launches and analyzing customer reviews, they can identify market gaps and emerging technologies.
Marketing Campaign Planning
Marketing teams at Biocatalysts use Contify to monitor competitor website changes and publishing trends. This helps them refine their marketing strategies and positioning based on competitive intelligence.
Sales Enablement
Sales teams leverage up-to-date battlecards and account triggers to engage prospects more effectively. Contify helps them address buyer objections confidently with real-time competitive insights.
Market Entry Strategy
Companies expanding to new markets use Contify to monitor regional developments and competitor expansions. This intelligence helps them identify opportunities and time their market entry strategically.
How to Use Contify: Step-by-Step Guide
Sign up for a free trial or request a demo to explore Contify's capabilities. The platform offers a 7-day free trial to get started with basic features.
Set up your monitoring preferences by selecting competitors, industry segments, and keywords relevant to your business. Contify's intuitive interface makes it easy to customize your intelligence feed.
Configure alerts and notifications for critical updates. The platform allows you to set up real-time alerts for competitor movements, industry developments, and other strategic triggers.
Access insights through Contify's dashboard or integrate with your existing systems via API. The platform provides multiple ways to consume intelligence based on your workflow preferences.
Share insights across your organization using built-in collaboration tools. Contify makes it easy to distribute battlecards, reports, and timely updates to relevant teams.
Leverage Athena AI for deeper analysis and ad-hoc queries. The AI assistant can answer specific business questions and provide context-aware insights on demand.
Contify Pros and Cons: Honest Review
Pros
Considerations
Is Contify Worth It? FAQ & Reviews
Contify monitors over 1 million vetted sources including news publications, company websites, SEC filings, social media platforms, forums, and more. The platform provides comprehensive coverage of market and competitive intelligence sources.
Contify combines AI-powered collection with human validation to ensure data accuracy. The Athena AI engine is specifically designed to avoid hallucinations and provide verified, context-rich intelligence.
Yes, Contify offers API integration and can connect with various business systems. Enterprise plans include seamless API integration capabilities for customized intelligence workflows.
Contify serves multiple industries including management consulting, healthcare, IT/ITeS, BFSI, and manufacturing. The platform is adaptable to various industry needs for competitive and market intelligence.
The 7-day free trial gives access to basic features of the platform, allowing users to explore Contify's capabilities. No credit card is required to start the trial, and users can upgrade to paid plans as needed.