Badge
Developer platform for mobile wallets with dynamic engagement tools
What is Badge? Complete Overview
Badge is a developer platform designed to simplify and accelerate the creation and management of mobile wallet passes. It enables businesses to build, engage, and connect with their customers through various wallet functionalities such as loyalty cards, gift cards, event tickets, and more. The platform addresses the pain points of complex wallet integrations by offering flexible implementation methods, including Embed/SDK, No-Code UI, and APIs. Badge is tailored for developers, enterprises, and businesses looking to leverage mobile wallets for enhanced customer engagement and marketing. With features like push notifications, geofencing, and omnichannel redemption, Badge helps businesses drive better results and improve customer retention.
What Can Badge Do? Key Features
Embed/SDK
Embed Badge's UI components into your SaaS or POS platform, allowing your customers to effortlessly create and manage passes, launch campaigns, and track performance. This feature is ideal for businesses looking for a seamless integration without extensive technical expertise.
No-Code UI
Badge's No-Code UI enables users to create and manage wallet passes without any coding knowledge. This feature is perfect for marketers and non-technical users who want to quickly launch campaigns and engage with their audience.
APIs
Badge offers developer-loved APIs with clear documentation, allowing developers to build custom solutions tailored to specific use cases. This feature provides flexibility and scalability for businesses with unique requirements.
Push Notifications
Send push notifications directly to users' lock screens through their wallets, with a 100% opt-in rate. Badge's audience segmentation allows for personalized messaging, enhancing user engagement and conversion rates.
Geofencing & Beacons
Set up to ten geofences per user to trigger push notifications when they enter a designated area. This feature helps businesses drive foot traffic and deliver timely offers based on user location.
Omnichannel Redemption
Enable users to redeem offers in-store via NFC or QR codes, or on ecommerce sites with configurable links. This feature ensures a seamless redemption experience across multiple channels.
Enterprise-Grade Scale and Security
Badge is designed to handle high-volume APIs and is localized for 70+ languages. The platform is SOC 2 compliant, ensuring robust security and reliability for enterprise-level operations.
Best Badge Use Cases & Applications
Loyalty Programs
Retailers can use Badge to create and manage digital loyalty cards in users' wallets. Push notifications can be sent to remind customers of exclusive offers, driving repeat purchases and increasing customer retention.
Event Management
Event organizers can issue digital tickets via Badge, allowing attendees to easily access event details and receive real-time updates. Geofencing can be used to send location-based notifications during the event.
Gift Cards
Businesses can distribute digital gift cards through Badge, enabling recipients to redeem them in-store or online. The platform's omnichannel redemption feature ensures a smooth user experience.
How to Use Badge: Step-by-Step Guide
Sign up for a free account on Badge's website to get started. You can choose between different implementation methods based on your technical expertise.
Select the type of wallet pass you want to create, such as a loyalty card, gift card, or event ticket. Use the No-Code UI or APIs to customize the pass according to your needs.
Integrate Badge with your existing systems, such as CRMs, POS, or marketing platforms, to enable dynamic updates and seamless data flow.
Launch your campaign by sending passes to users' wallets. Utilize push notifications, geofencing, and other engagement tools to drive user interaction.
Monitor performance through Badge's analytics dashboard. Track redemption rates, user engagement, and other key metrics to optimize your campaigns.
Badge Pros and Cons: Honest Review
Pros
Considerations
Is Badge Worth It? FAQ & Reviews
Yes, Badge offers a free plan with basic features, including wallet pass creation and limited push notifications.
Yes, Badge supports integrations with various CRMs, POS systems, and marketing platforms to ensure seamless data flow.
Badge is SOC 2 compliant, ensuring enterprise-grade security and reliability for all your wallet pass operations.
You can create loyalty cards, gift cards, event tickets, transit passes, coupons, and more using Badge.
Yes, Badge allows you to set up geofences to trigger push notifications when users enter designated areas.