Sent Unified Messaging API

One API for SMS, WhatsApp, iMessage & RCS with intelligent routing

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Collected: 2025/9/21

What is Sent Unified Messaging API? Complete Overview

Sent's Unified Messaging API revolutionizes business communication by providing a single integration point for multiple messaging channels including SMS, WhatsApp, iMessage, and RCS. This next-generation A2P messaging solution empowers businesses to reach customers on their preferred platforms while significantly reducing infrastructure complexity. The API features intelligent routing that automatically selects the optimal delivery channel, rich media support across platforms, and real-time delivery tracking. Designed for modern businesses, Sent helps reduce messaging costs by 80-90% while maintaining global reach. The platform is ideal for developers and enterprises looking to streamline their customer communication stack without sacrificing functionality or compliance.

Sent Unified Messaging API Interface & Screenshots

Sent Unified Messaging API Sent Unified Messaging API Interface & Screenshots

Sent Unified Messaging API Official screenshot of the tool interface

What Can Sent Unified Messaging API Do? Key Features

Channel-Agnostic API

Sent provides unified RESTful endpoints that abstract away channel-specific implementations. Developers can use a single message format with optional channel-specific parameters when needed. The API supports bulk operations with automatic rate limiting to prevent service disruptions.

Intelligent Delivery Optimization

Our ML-powered system optimizes both delivery timing and channel selection. The platform automatically adjusts sending patterns based on historical delivery success rates and user engagement data, maximizing message open rates while minimizing costs.

Automatic Message Transformation

Sent automatically converts between rich message formats (MMS, RCS Business Messaging, WhatsApp Templates) with sophisticated fallback handling for capability-limited channels like SMS. This ensures your messages look great regardless of the recipient's device or preferred platform.

Channel Availability Detection

Determine which messaging channels your customers use instantly with just their phone number - no client-side data required. This powerful feature enables smarter routing decisions and helps maximize engagement rates.

Comprehensive Delivery Analytics

Gain real-time visibility into channel performance, routing decisions, and delivery states. Track costs per channel, message transformation success rates, and channel availability patterns through our detailed analytics dashboard.

White Route Compliance

Sent integrates exclusively with official channels (10DLC-registered SMS, WhatsApp Cloud API, Google RBM) and provides automated compliance monitoring with reporting for all messaging routes, ensuring your communications meet all regulatory requirements.

Unified Number Management

Manage phone numbers across all channels from a single interface. Use the same number for SMS, WhatsApp Business, and RCS with automated verification and compliance checks that simplify your setup process.

Best Sent Unified Messaging API Use Cases & Applications

E-commerce Order Notifications

Online retailers use Sent to deliver order confirmations, shipping updates, and delivery notifications across multiple channels. The intelligent routing ensures messages reach customers on their preferred platform (SMS for basic updates, WhatsApp for richer interactions with tracking links), improving customer satisfaction while reducing support inquiries.

Financial Services Alerts

Banks and fintech companies leverage Sent's compliance features to securely deliver transaction alerts, fraud warnings, and 2FA codes. The platform's automatic fallback to SMS when RCS or WhatsApp aren't available ensures critical financial communications always reach customers.

Healthcare Appointment Reminders

Medical providers utilize Sent to reduce no-show rates with personalized appointment reminders. The system's delivery optimization helps messages arrive at the most effective times, while rich media support enables inclusion of maps and preparation instructions when appropriate.

How to Use Sent Unified Messaging API: Step-by-Step Guide

1

Sign up for a Sent account and obtain your API credentials. New users receive $25 in credits and a complimentary phone number to begin testing immediately.

2

Integrate Sent's API into your application using one of our SDKs (available in 5+ languages) or directly through RESTful endpoints. The straightforward documentation makes integration possible in minutes.

3

Configure your messaging preferences, including default channels, fallback options, and compliance settings. The platform's intuitive interface guides you through setup without requiring deep technical knowledge.

4

Send your first message through the API. The system will automatically handle channel selection, message transformation, and delivery optimization based on your recipient's profile and preferences.

5

Monitor message delivery and performance through the real-time dashboard. Access detailed analytics, adjust your sending strategies, and scale your communications as needed.

Sent Unified Messaging API Pros and Cons: Honest Review

Pros

Significant cost savings (80-90% reduction) compared to multiple standalone messaging services
Simplified integration with single API for multiple channels reduces development time and maintenance overhead
Intelligent routing automatically selects the best channel for each recipient, improving engagement rates
Enterprise-grade reliability with 99.9% uptime SLA on paid plans
Comprehensive compliance features ensure messages meet all regulatory requirements

Considerations

Initial setup for some channels (like WhatsApp Business) requires verification steps that may take 1-2 business days
While the API is channel-agnostic, some advanced features are specific to particular messaging platforms
Enterprise features like custom SLAs require direct sales engagement rather than self-service signup

Is Sent Unified Messaging API Worth It? FAQ & Reviews

Sent currently supports SMS (through 10DLC-registered routes), WhatsApp Business, Apple iMessage, Google RCS, and Viber. Our channel-agnostic API makes adding new platforms seamless as they become available.

Sent's intelligent routing automatically selects the most cost-effective channel that meets your delivery requirements. By optimizing for both cost and deliverability, businesses typically see 80-90% savings compared to using multiple standalone messaging services.

Yes, new users receive $25 in free credits and a complimentary phone number to test the service. This allows you to evaluate all features before committing to a paid plan.

Our platform uses multiple techniques including sender reputation monitoring, automated compliance checks, ML-based delivery time optimization, and intelligent channel fallback to maximize deliverability across all supported platforms.

Yes, Sent supports bringing your own numbers for SMS, WhatsApp Business, and RCS after completing necessary verification steps. We also provide new numbers if needed.

How Much Does Sent Unified Messaging API Cost? Pricing & Plans

Usage Based

$0.015 per contact
Up to 25k monthly active contacts
All features included
10DLC SMS, WhatsApp, and other 3rd Party Fees charged with no markup
$25 free credits to start

Enterprise

Custom
Unlimited monthly contacts with volume-based discounts
Priority support with <1hr response time
Custom contracts and SLAs
Dedicated account management

Sent Unified Messaging API Support & Contact Information

Last Updated: 9/21/2025
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