Roadway
Accelerate revenue growth with AI coworkers
What is Roadway? Complete Overview
Roadway is an AI-driven growth marketing platform designed to help businesses accelerate revenue growth by leveraging AI workflows and best-in-class attribution. It is built by the teams that scaled Notion and Webflow, ensuring robust and scalable solutions. Roadway provides AI coworkers that automate and optimize marketing tasks, offering clear insights into performance metrics and actionable recommendations. The platform is trusted by top growth marketing teams and offers flexible integration options, including warehouse-native solutions and direct connectors. Roadway is ideal for growth marketers, marketing leaders, and data teams looking to streamline their marketing efforts and maximize revenue.
Roadway Interface & Screenshots
Roadway Official screenshot of the tool interface
What Can Roadway Do? Key Features
AI Coworkers
Roadway's AI coworkers are designed to multiply marketing impact by automating tasks across various channels, from Google Ads to AI Search. These coworkers provide complete monitoring of marketing performance, surfacing next-best actions and optimizing campaigns. Case studies show that businesses save significant time and improve marketing efficiency using these AI coworkers.
Attribution
Roadway offers advanced attribution models that map revenue growth to specific marketing levers. It supports any attribution model, deduplicated across channels, and provides granular insights into growth KPIs. This feature is future-proof, accommodating emerging traffic sources like AI Search.
Workspace
The self-serve workspace allows teams to spin up charts, funnels, and AI coworkers in seconds. It enables easy updates to attribution models and UTMs, and automates dashboards and coworkers with a single click. This feature is designed for teams that need to move quickly and efficiently.
Forward-deployed Model
Roadway offers a forward-deployed model where growth engineers review your tracking setup, spec your attribution, and set up your workspace. This ensures a quick and tailored implementation, with expert support and monthly calls with growth advisors to help accelerate revenue growth.
Flexible Integrations
Roadway supports one-click connectors and warehouse-native integrations, making it easy to bring full-funnel metrics into one place. It accommodates teams with messy data, helping them get Roadway-ready quickly.
Best Roadway Use Cases & Applications
Performance Marketing Optimization
Roadway helps performance marketing teams automate reporting and optimize campaigns by providing clear insights into channel performance and actionable recommendations. For example, Castmagic saved 30 hours per month by using AI coworkers to analyze and recommend next-best actions.
SEO and AI Search Growth
Businesses like Mobbin use Roadway to grow SEO and AI Search by creating dashboards and AI coworkers for programmatic SEO loops, enabling them to prioritize resources and maximize ARR.
Attribution and Revenue Growth
Roadway's attribution models help companies like Reforge save costs and reallocate resources effectively by providing a transparent and custom attribution workspace.
How to Use Roadway: Step-by-Step Guide
Sign up for Roadway and choose your integration method (one-click connectors or warehouse-native).
Set up your attribution model and define your marketing metrics and KPIs.
Spin up AI coworkers for your marketing channels to automate tasks and optimize performance.
Use the workspace to create dashboards, charts, and funnels to visualize your marketing data.
Monitor insights and action recommendations from AI coworkers to optimize campaigns and accelerate revenue growth.