Rep.ai
AI-powered live video chat that converts website visitors into pipeline
What is Rep.ai? Complete Overview
Rep.ai is an innovative platform that combines human and AI-powered live chat to engage website visitors through compelling video conversations. Designed specifically for B2B sales and marketing teams, it helps convert more website traffic into qualified leads and pipeline. The platform offers both human live chat capabilities and AI-powered chat features that can detect target accounts, qualify visitors, and book meetings automatically. With features like video chat, audio chat, co-browsing, and company detection, Rep.ai helps businesses accelerate deal velocity, improve marketing ROI, and augment their sales teams with AI capabilities. It's particularly effective at solving speed-to-lead challenges and capturing buying signals from web activity.
Rep.ai Interface & Screenshots

Rep.ai Official screenshot of the tool interface
What Can Rep.ai Do? Key Features
Human Live Chat
Enables real-time engagement with website visitors through video, audio, or text chat. Includes co-browsing capabilities and advanced routing to connect visitors with the right team members. Unlimited video calls and company detection attempts help maximize engagement opportunities.
AI Live Chat
24/7 AI-powered chat that can qualify visitors, answer questions, and book meetings. Features contextual messaging, multilingual support, and AI-guided navigation. The AI can be trained on specific URLs and products to provide accurate, business-specific information.
AI Video Avatar
Customizable digital twins of your team members that can engage visitors through video. Includes stock avatars and the ability to create up to 5 custom avatars that represent your actual team members for more personalized interactions.
Company Detection
Identifies companies visiting your website and tracks them effectively. Syncs with CRM systems and builds dynamic lists of ideal customer profile (ICP) and target account visitors based on their activity and intent signals.
AI Intent Detection
Uncovers hot prospects by detecting buying signals from web activity, CRM data, and connected sources. Helps build better contact lists and enables outreach with perfect timing based on visitor behavior and engagement patterns.
Best Rep.ai Use Cases & Applications
Inbound Lead Qualification
Automatically qualify website visitors 24/7 with AI chat that asks relevant questions and routes high-potential leads to sales reps while filtering out unqualified traffic.
Target Account Engagement
When visitors from your target accounts land on your site, immediately engage them with personalized video chat from reps who know their company context.
Marketing Campaign Follow-up
Detect visitors coming from specific campaigns and engage them with messaging tailored to the campaign content, improving conversion rates.
Deal Acceleration
Identify when existing opportunities visit your site and proactively engage them with relevant information to move deals forward faster.
How to Use Rep.ai: Step-by-Step Guide
Add Rep.ai script to your website - a single line of code implementation that enables all chat functionality across your site.
Configure your chat settings - choose between human chat, AI chat, or a combination, set up routing rules, and define your target account parameters.
Train the AI on your business specifics - provide information about your products, services, and common visitor questions to ensure accurate responses.
Engage with visitors - the system will automatically detect companies, qualify leads, and either handle conversations via AI or alert your human team members for live interaction.
Follow up on leads - captured visitor information and conversation transcripts are synced to your CRM, enabling seamless follow-up and pipeline creation.
Rep.ai Pros and Cons: Honest Review
Pros
Considerations
Is Rep.ai Worth It? FAQ & Reviews
Yes. Rep.ai requires just a single script placed on your website. The AI can then be quickly tuned to your business through simple inputs that help it learn your conversation style and product information.
Yes, visitors regularly engage with Rep.ai's chat interface, especially when presented with video or voice options. The AI is designed to start relevant, contextual conversations that visitors find valuable.
Rep.ai uses advanced company detection technology that analyzes various signals from the visitor's browser and network activity to identify their organization with high accuracy.
Absolutely. Rep.ai can be trained on your specific business knowledge, product information, and common visitor questions to provide accurate, tailored responses.
Yes, Rep.ai's chat functionality is fully responsive and works seamlessly on both desktop and mobile devices, ensuring you can engage visitors regardless of how they access your site.