Monial
AI Social Brain for B2B companies to turn social signals into revenue
What is Monial? Complete Overview
Monial is an AI-powered social listening tool designed specifically for B2B companies. It tracks keywords, reviews, and conversations across 10+ social media channels, podcasts, job boards, and newsletters. The platform helps businesses monitor key conversations, discover high-value leads, and turn social signals into actionable revenue opportunities. With real-time monitoring and AI scoring, Monial enables marketing teams, sales professionals, and executives to make data-driven decisions by identifying buying signals, tracking competitors, and uncovering partnership opportunities. The tool is particularly valuable for companies looking to reduce prospecting time while increasing qualified leads through social intent signals.
Monial Interface & Screenshots
Monial Official screenshot of the tool interface
What Can Monial Do? Key Features
Real-Time Monitoring
Monial provides 24/7 tracking of social signals and engagement from your target accounts across multiple platforms including LinkedIn, YouTube, Reddit, Twitter, and job boards. The system continuously scans these channels for relevant keywords and topics in your industry.
Smart Alerts
Get instant notifications when prospects show buying intent or engage with competitors. The alert system helps sales teams respond quickly to opportunities and marketing teams to monitor brand mentions effectively.
AI Scoring
Monial's AI agents analyze and prioritize the most relevant opportunities for your business. The scoring system evaluates engagement levels, intent signals, and relevance to your defined keywords/topics to surface high-potential leads.
Account Signals
Monitor target accounts comprehensively and get alerted to all their social activity and buying signals. This feature is particularly valuable for account-based marketing and sales strategies.
Keyword Engagement
Build targeted lists from people engaging with specific keywords and topics in your industry. This helps identify potential customers who are actively discussing relevant subjects.
Webhook Integrations
Monial integrates with popular automation platforms like n8n, Make, and Clay, allowing you to connect social signals directly to your existing workflows and CRM systems.
Best Monial Use Cases & Applications
Marketing Team Lead Generation
Marketing teams use Monial to identify affiliates and influencers, monitor content performance, find user-generated content opportunities, track competitor mentions, and identify brand advocates. The platform helps uncover new lead sources beyond traditional channels.
Sales Prospecting
Sales professionals leverage Monial to find relevant job posts (indicating company growth), target accounts showing buying signals, and track affiliates who mention their brand. This reduces prospecting time by 40% while increasing qualified leads 2.5x.
Executive Market Intelligence
CEOs and executives use Monial to track market sentiment, monitor industry trends, identify partnership opportunities, stay ahead of competition, and make data-driven decisions based on real-time social signals.
How to Use Monial: Step-by-Step Guide
Sign up for an account and choose your subscription plan (Starter, Pro, or Agency) based on your monitoring needs and team size.
Set up your monitoring boards by defining the keywords, topics, and accounts you want to track across supported social channels and platforms.
Configure your alert preferences to receive notifications via email or through webhook integrations when important signals are detected.
Review the AI-scored opportunities in your dashboard, prioritizing leads and accounts showing the strongest buying signals.
Take action on the insights by engaging with prospects, adjusting marketing strategies, or sharing intelligence with your sales team.
Monial Pros and Cons: Honest Review
Pros
Considerations
Is Monial Worth It? FAQ & Reviews
Monial tracks LinkedIn, YouTube, Reddit, X (Twitter), HackerNews, Quora, LinkedIn Jobs, and Indeed Jobs, with more channels being added regularly.
Yes, you can book a demo through their website to see the platform in action before committing to a subscription.
Monial's AI analyzes engagement patterns, keyword relevance, and historical data to score and prioritize leads showing the strongest buying signals for your business.
No, all plans include unlimited team members, allowing your entire organization to benefit from the insights.
Monial currently offers webhook integrations with n8n, Make, and Clay, with more integrations planned for future releases.