REI BlackBook
All-in-one CRM & marketing software for real estate investors
What is REI BlackBook? Complete Overview
REI BlackBook is a comprehensive CRM and marketing platform designed specifically for real estate investors. It combines lead generation, contact management, marketing automation, deal analysis, and team collaboration tools into one seamless system. The platform helps investors streamline their operations, automate follow-ups, and close more deals efficiently. Key pain points addressed include scattered tools, missed opportunities, and time-consuming manual processes. REI BlackBook is ideal for wholesalers, rehabbers, landlords, and real estate professionals looking to scale their businesses while maintaining organization and maximizing profits.
REI BlackBook Interface & Screenshots
REI BlackBook Official screenshot of the tool interface
What Can REI BlackBook Do? Key Features
Lead-Generating Websites
REI BlackBook provides high-converting, turnkey websites designed to attract motivated sellers. These aren't just visually appealing sites – they're lead generation machines with SEO optimization, mobile responsiveness, and built-in conversion tools. Investors can create unlimited landing pages with drag-and-drop builders and access pre-written content packs for quick setup.
Integrated CRM System
The specialized CRM consolidates all contacts (buyers, sellers, realtors, tenants) in one place with intelligent tagging and segmentation. It automatically creates contacts from interactions and enables personalized follow-ups. Features include unlimited custom fields, activity feeds, notes, and task assignments to ensure no lead falls through the cracks.
Smart Phone System
The built-in business phone system includes call tracking, recording, and automation. Every call becomes an opportunity with automatic contact creation and intelligent routing. The Profit Dial mobile app allows managing calls on-the-go, with features like two-way texting, ringless voicemail drops, and call flow automation.
Marketing Automation
Powerful automation tools enable targeted email campaigns, text sequences, and ringless voicemail drips. The system can trigger workflows based on contact behavior, ensuring timely, relevant follow-ups. Investors can set up pre-built campaigns that work 24/7 to nurture leads and close more deals.
Property Pipeline Management
A complete deal management system that tracks properties from lead to close. Includes repair estimators, property comparables, disposition tools, and single-property websites. The REIBB Deal Analyzer helps quickly assess potential deals to make informed investment decisions.
Best REI BlackBook Use Cases & Applications
Wholesaler Scaling Operations
A wholesaler uses REI BlackBook to manage hundreds of leads from multiple sources. The CRM automatically tags and segments leads while automated follow-ups ensure consistent communication. The deal analyzer quickly evaluates properties, and the team collaboration features help distribute tasks among acquisition managers and disposition specialists.
Rehabber Managing Multiple Projects
A rehabber utilizes the property pipeline to track each project's status from acquisition through renovation to sale. They create single-property websites for each listing and automate marketing to potential buyers. The repair estimator helps budget renovations accurately, while comparable sales data ensures optimal pricing.
Landlord Filling Vacancies
A landlord leverages the marketing automation to quickly fill vacancies. Automated email and text campaigns reach prospective tenants, while online rental applications streamline the screening process. The CRM maintains all tenant communications and service requests in one centralized location.
How to Use REI BlackBook: Step-by-Step Guide
Sign up for a 14-day free trial and select your preferred plan (Basic, Growth, or Professional). The platform provides instant access with a welcome guide to help you get started.
Set up your lead generation website using the drag-and-drop builder and high-converting templates. Customize with your branding and connect your domain for a professional online presence.
Import or capture leads through your website, phone system, or manual entry. The CRM automatically organizes contacts with smart tagging and segmentation for easy management.
Configure automated workflows for follow-ups. Set up email sequences, text campaigns, and ringless voicemail drips to nurture leads without manual effort.
Track deals in the Property Pipeline, analyze potential investments with the Deal Analyzer, and manage transactions through closing. Use team collaboration tools to delegate tasks and monitor progress.
Monitor performance through built-in analytics and reporting. Optimize your strategies based on data insights to continually improve conversion rates and deal flow.
REI BlackBook Pros and Cons: Honest Review
Pros
Considerations
Is REI BlackBook Worth It? FAQ & Reviews
Yes, REI BlackBook offers a 14-day free trial for all plans with no credit card required. You can test all features during this period.
Phone calls are charged per minute based on a credit system (1 minute = 1 credit). The Growth and Professional plans include monthly minute allowances with additional usage at reduced rates.
Yes, you can change plans at any time. Upgrades/downgrades are prorated, so you only pay the difference for the remaining billing period.
No, REI BlackBook operates on a month-to-month basis with no long-term contracts. You can cancel anytime.
You get instant access after signup. The platform provides setup guides and video tutorials. For faster implementation, premium setup services are available.