DataShopper
Marketing-ready U.S. consumer & business data on demand
What is DataShopper? Complete Overview
DataShopper is a comprehensive data marketing platform that provides instant access to marketing-ready U.S. consumer and business data. It enables businesses to identify web traffic, build targeted audiences, send direct mail, and power advertising campaigns—all within a single platform. Designed for both B2C and B2B applications, DataShopper helps marketers take back control of their data strategies with real-time integrations, advanced visitor identification, and omni-channel marketing solutions. The platform is particularly useful for agencies and enterprises looking to enhance their audience targeting, retargeting, and lead generation efforts with high-quality, intent-driven data.
DataShopper Interface & Screenshots
DataShopper Official screenshot of the tool interface
What Can DataShopper Do? Key Features
Visitor Identification
Identify up to 70% of anonymous web traffic to capture new prospects and reengage existing customers. This feature helps businesses turn unknown visitors into actionable leads by enriching their profiles with intent signals and demographic data.
Audience Builder
Instantly build audiences with no size limits, leveraging intent data from over 25,000 commercial categories. Find buyers who have shown interest in your products or services, enabling highly targeted marketing campaigns.
Real-Time Data Processing
Update, capture, enrich, and act on data in real time. This ensures that your targeting and marketing efforts are always based on the most current information, improving campaign performance and efficiency.
Omni-Channel Marketing
Seamlessly integrate online and offline marketing strategies. Reach your audience across multiple channels, including direct mail, email, and digital ads, for a cohesive and effective marketing approach.
Agency-Friendly White Label
Licensable tech application that agencies can rebrand and offer to their clients. This feature allows agencies to expand their service offerings while maintaining healthy margins.
Direct Mail Automation
Automate direct mail campaigns with personalized postcards, letters, and kits triggered by buyer intent. Includes address hygiene (CASS/NCOA), dynamic personalization, and fast SLA for print and shipping.
Powerful API
Build advanced integrations with over 200 CRMs and ad platforms. Enrich incomplete data, track prospect intent, and automate marketing workflows with real-time data syncs.
Best DataShopper Use Cases & Applications
E-commerce Retargeting
An online store uses DataShopper to identify anonymous visitors, build lookalike audiences, and retarget them with personalized offers via email and social ads, increasing conversion rates by 30%.
B2B Lead Generation
A SaaS company leverages business intent data to target companies actively searching for their solutions, resulting in a 40% increase in qualified leads.
Direct Mail Automation
A real estate agency automates personalized postcards for high-intent homebuyers, reducing manual effort and improving response rates by 25%.
How to Use DataShopper: Step-by-Step Guide
Sign up for a DataShopper account and choose a plan that fits your business needs. The platform is designed for quick setup, so you can get started in minutes.
Install the performant script on your website to enable visitor identification. This will start capturing anonymous web traffic and enriching it with actionable data.
Use the Audience Builder to create custom marketing audiences based on intent signals, demographics, or location. Export these audiences to your CRM or ad platform.
Set up automated direct mail campaigns or digital retargeting efforts using the omni-channel tools. Personalize content and offers dynamically for higher engagement.
Monitor performance through the platform’s analytics and refine your strategies based on real-time data and matchback reports.
DataShopper Pros and Cons: Honest Review
Pros
Considerations
Is DataShopper Worth It? FAQ & Reviews
DataShopper offers U.S. consumer and business data, including demographic details, intent signals, and contact information—all updated in real time.
Yes, DataShopper supports over 200 integrations, including Salesforce, HubSpot, and Klaviyo, with real-time data sync capabilities.
Pricing is custom; contact sales to discuss trial options or demo access.
The platform identifies up to 70% of anonymous web traffic with high accuracy by leveraging advanced data enrichment techniques.
Yes, the Enterprise plan includes white-label licensing for agencies to resell the platform under their brand.