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Permut

AI agents that turn customer feedback into unstoppable revenue

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Collected: 2025/8/16

What is Permut? Complete Overview

Permut is an AI-native feedback platform that transforms customer interactions into actionable insights. It replaces traditional surveys with conversational AI agents that engage customers naturally, capturing deeper context, emotions, and motivations. Designed for businesses looking to enhance customer understanding and drive revenue growth, Permut's AI agents operate in your brand's voice 24/7 across multiple channels. The platform serves retail, e-commerce, travel, healthcare, and other industries by providing real-time feedback analysis, issue resolution, and personalized engagement at scale. With seamless CRM integration and continuous learning capabilities, Permut helps businesses make data-driven decisions to improve customer loyalty and lifetime value.

Permut Interface & Screenshots

Permut Permut Interface & Screenshots

Permut Official screenshot of the tool interface

What Can Permut Do? Key Features

Brand-aligned AI Agents

Permut's AI agents are trained on your brand's DNA, reflecting your unique identity, tone, and values in every customer interaction. They maintain consistent, authentic communication that feels like an extension of your best team members.

Contextual Customer Understanding

The platform goes beyond surface-level feedback, using historical data and natural conversations to uncover the 'why' behind customer responses. It captures not just what customers say, but what they truly mean through sentiment and emotional analysis.

Intelligent Engagement Timing

Permut agents are designed to engage customers at the right moments, turning interactions into meaningful opportunities. The system intuitively guides conversations when they matter most for maximum impact.

Continuous Learning

With each interaction, the AI agents become sharper, improving their tone, timing, and relevance. The system continuously adapts to better connect with your audience and deliver more valuable insights over time.

Omnichannel Operation

Permut operates seamlessly across WhatsApp, SMS, calls, and other channels with zero drop in quality. The platform handles multiple languages and can engage all customers simultaneously while maintaining brand consistency.

AI-Powered Dashboard

The interactive dashboard provides real-time visibility into key metrics like NPS, CSAT, and customer sentiment. It offers AI-generated insights, trend analysis, and the ability to chat with your data for instant answers.

Best Permut Use Cases & Applications

E-commerce Customer Feedback

An online retailer uses Permut to replace post-purchase surveys with natural conversations. The AI agent engages customers about their experience, uncovering specific pain points in the shopping journey and identifying upsell opportunities, resulting in 30% higher response rates than traditional surveys.

Hospitality Service Recovery

A hotel chain deploys Permut to detect guest dissatisfaction in real-time. The AI identifies subtle negative signals during check-out conversations and immediately offers resolutions, reducing churn by 25% and improving online review scores.

Retail Loyalty Enhancement

A fashion brand uses Permut's AI agents to maintain ongoing dialogues with VIP customers. The system personalizes recommendations based on purchase history and preferences, increasing repeat purchase rates by 40% through timely, relevant engagements.

How to Use Permut: Step-by-Step Guide

1

Deploy your AI agent by configuring it with your brand's tone, knowledge base, and customer service policies. This ensures it communicates authentically as an extension of your team.

2

Connect Permut to your existing tech stack including CRM, POS, and other data sources. This integration provides full context for personalized customer interactions.

3

Launch targeted campaigns by defining your goals and customer segments. The AI agent intelligently determines who to engage, when, and through which channels for maximum impact.

4

Monitor and act on insights through the AI-powered dashboard. Permut transforms conversations into actionable data, revealing trends and opportunities to improve customer experience and business performance.

Permut Pros and Cons: Honest Review

Pros

Transforms customer feedback from transactional surveys into meaningful conversations that provide deeper insights
Continuously improves engagement quality through machine learning that adapts tone and timing
Omnichannel capability ensures consistent brand experience across all customer touchpoints
Real-time analytics dashboard surfaces actionable insights without manual data processing
Scalable solution that maintains quality whether handling 10 or 10,000 customer interactions

Considerations

Credit-based pricing model may be confusing to calculate for some businesses
Limited customization options in lower-tier plans may restrict some use cases
Requires initial setup and training period to ensure brand alignment, unlike simpler survey tools

Is Permut Worth It? FAQ & Reviews

Each credit represents one customer interaction, whether it's an outbound message, survey response, or conversational exchange. Complex interactions may use multiple credits depending on length and depth.

During setup, you provide brand guidelines, tone examples, and product knowledge. The AI continuously references these to maintain authentic, on-brand communication across all interactions.

Yes, Permut offers seamless integration with most major CRM, POS, and customer data platforms. Enterprise plans can include custom integrations for specialized systems.

Most businesses can deploy a basic implementation within 1-2 days. The timeline expands slightly for complex integrations or extensive brand training requirements.

Absolutely. Permut adheres to strict security standards with encrypted data storage and transmission. You retain full ownership of all customer data collected through the platform.

How Much Does Permut Cost? Pricing & Plans

Free

€0
1 seat
50 credits
Non-customizable channels

Starter

€110/month
1 seat
300 credits
Custom channel

Business

€310/month
3 seats
1000 credits
Custom channel

Scale

€1,270/month
5 seats
4000 credits
Custom channel

Enterprise

Custom
Unlimited seats
Unlimited credits
Priority support
Custom integrations

Permut Support & Contact Information

Last Updated: 8/16/2025
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