Identrics
AI-powered narrative intelligence for strategic insights
What is Identrics? Complete Overview
Identrics is an AI-driven platform that transforms complex online conversations into actionable intelligence. It helps users identify key influencers, track narrative spread, and maintain an information advantage. The platform is designed for public agencies, civil society groups, brands, and media outlets, providing strategic clarity in the evolving information landscape. With tools like Annex for narrative intelligence, WASPer for synthetic propaganda discovery, and Kaspian for intelligent enrichments, Identrics offers comprehensive solutions for communication strategists, researchers, policy makers, and brand reputation managers.
Identrics Interface & Screenshots

Identrics Official screenshot of the tool interface
What Can Identrics Do? Key Features
Narrative Tracking
Monitor and measure story credibility in real-time, allowing users to stay ahead of emerging narratives and understand their impact.
Network Analysis
Map and visualize information flow and influence patterns to identify key players and understand how narratives spread across networks.
Custom Taxonomy
Build and apply your own classification systems to tailor the platform to your specific needs and workflows.
AI-Powered Insights
Leverage advanced algorithms to gain deeper understanding of narratives, including sentiment analysis, entity extraction, and more.
Interactive Visualization
Create compelling charts and reports to present findings in an easily digestible format, facilitating better decision-making.
Collaborative Tools
Share findings and work together seamlessly with team members, enhancing collaboration and efficiency.
Custom Data Upload
Analyze your own datasets with Identrics' AI tools, allowing for tailored insights and more comprehensive analysis.
Best Identrics Use Cases & Applications
Brand Reputation Management
Brands can use Identrics to monitor online narratives about their products or services, identify key influencers, and respond to emerging issues before they escalate.
Disinformation Research
Researchers can leverage WASPer to detect synthetic propaganda and analyze influence techniques, helping to combat misinformation and protect information integrity.
Media Monitoring
Media outlets and PR professionals can use Identrics to track narrative credibility, enrich contact databases, and streamline media relations.
How to Use Identrics: Step-by-Step Guide
Sign up for an account on the Identrics platform and choose the product that best fits your needs (Annex, WASPer, or Kaspian).
Configure your settings, including custom taxonomies or classification systems, to tailor the platform to your specific requirements.
Upload your data or connect to external data sources to begin analysis. The platform supports real-time processing for immediate insights.
Use the interactive visualization tools to explore the data, identify key narratives, and map influence networks.
Share your findings with team members or stakeholders using the collaborative tools, or export reports for further analysis.
Identrics Pros and Cons: Honest Review
Pros
Considerations
Is Identrics Worth It? FAQ & Reviews
Identrics is ideal for public agencies, civil society groups, brands, media outlets, PR professionals, and researchers who need to understand and navigate complex online narratives.
Yes, Identrics offers seamless integration with existing CRM systems, media databases, and other tools to enhance your workflows.
Identrics adheres to strict data privacy standards and offers customizable data handling options to ensure compliance with your organization's policies.
Identrics provides comprehensive onboarding, documentation, and priority support for enterprise customers. Basic and Pro plans include standard support.