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Identrics

AI-powered narrative intelligence for strategic insights

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Collected: 2025/8/15

What is Identrics? Complete Overview

Identrics is an AI-driven platform that transforms complex online conversations into actionable intelligence. It helps users identify key influencers, track narrative spread, and maintain an information advantage. The platform is designed for public agencies, civil society groups, brands, and media outlets, providing strategic clarity in the evolving information landscape. With tools like Annex for narrative intelligence, WASPer for synthetic propaganda discovery, and Kaspian for intelligent enrichments, Identrics offers comprehensive solutions for communication strategists, researchers, policy makers, and brand reputation managers.

Identrics Interface & Screenshots

Identrics Identrics Interface & Screenshots

Identrics Official screenshot of the tool interface

What Can Identrics Do? Key Features

Narrative Tracking

Monitor and measure story credibility in real-time, allowing users to stay ahead of emerging narratives and understand their impact.

Network Analysis

Map and visualize information flow and influence patterns to identify key players and understand how narratives spread across networks.

Custom Taxonomy

Build and apply your own classification systems to tailor the platform to your specific needs and workflows.

AI-Powered Insights

Leverage advanced algorithms to gain deeper understanding of narratives, including sentiment analysis, entity extraction, and more.

Interactive Visualization

Create compelling charts and reports to present findings in an easily digestible format, facilitating better decision-making.

Collaborative Tools

Share findings and work together seamlessly with team members, enhancing collaboration and efficiency.

Custom Data Upload

Analyze your own datasets with Identrics' AI tools, allowing for tailored insights and more comprehensive analysis.

Best Identrics Use Cases & Applications

Brand Reputation Management

Brands can use Identrics to monitor online narratives about their products or services, identify key influencers, and respond to emerging issues before they escalate.

Disinformation Research

Researchers can leverage WASPer to detect synthetic propaganda and analyze influence techniques, helping to combat misinformation and protect information integrity.

Media Monitoring

Media outlets and PR professionals can use Identrics to track narrative credibility, enrich contact databases, and streamline media relations.

How to Use Identrics: Step-by-Step Guide

1

Sign up for an account on the Identrics platform and choose the product that best fits your needs (Annex, WASPer, or Kaspian).

2

Configure your settings, including custom taxonomies or classification systems, to tailor the platform to your specific requirements.

3

Upload your data or connect to external data sources to begin analysis. The platform supports real-time processing for immediate insights.

4

Use the interactive visualization tools to explore the data, identify key narratives, and map influence networks.

5

Share your findings with team members or stakeholders using the collaborative tools, or export reports for further analysis.

Identrics Pros and Cons: Honest Review

Pros

Comprehensive AI-powered insights for narrative intelligence.
Customizable taxonomies and workflows to fit specific needs.
Real-time processing and interactive visualization for immediate insights.
Seamless integration with existing tools and systems.
Collaborative features for team-based analysis.

Considerations

Higher-tier plans can be expensive for small organizations.
Steep learning curve for users unfamiliar with AI and data analysis.
Limited features in the free plan may not suffice for advanced users.

Is Identrics Worth It? FAQ & Reviews

Identrics is ideal for public agencies, civil society groups, brands, media outlets, PR professionals, and researchers who need to understand and navigate complex online narratives.

Yes, Identrics offers seamless integration with existing CRM systems, media databases, and other tools to enhance your workflows.

Identrics adheres to strict data privacy standards and offers customizable data handling options to ensure compliance with your organization's policies.

Identrics provides comprehensive onboarding, documentation, and priority support for enterprise customers. Basic and Pro plans include standard support.

How Much Does Identrics Cost? Pricing & Plans

Free

$0
Basic narrative tracking
Limited data upload

Basic

$99/month
Advanced narrative tracking
Network analysis
Custom taxonomy

Pro

$299/month
AI-powered insights
Interactive visualization
Collaborative tools

Enterprise

Custom
Custom data upload
Priority support
Bespoke AI solutions

Identrics Support & Contact Information

Last Updated: 8/16/2025
Identrics Review 2025: Pricing, Performance & Best Alternatives