Callbox
Stop guessing, start measuring - advanced call tracking & analytics
What is Callbox? Complete Overview
Callbox is a powerful call tracking and analytics platform designed to help businesses understand which marketing channels generate revenue and which waste money. By tracking phone calls to their source (Facebook ads, Google keywords, landing pages etc.), Callbox provides actionable insights to optimize marketing spend. The platform serves businesses of all sizes - from SMBs to enterprises - and marketing agencies managing multiple clients. Key capabilities include call routing, conversation recording, detailed reporting, CRM integrations, and automated ROI measurement that sends conversion data back to advertising platforms like Google Analytics and Facebook.
Callbox Interface & Screenshots
Callbox Official screenshot of the tool interface
What Can Callbox Do? Key Features
Call Source Tracking
Pinpoint exactly which marketing channel (Facebook ad, Google keyword, article etc.) generated each phone call. Track calls at keyword level to understand what drives conversions.
Dynamic Call Routing
Route calls based on time, ad source, landing page or wait time. System can handle up to 1000 concurrent calls with intelligent distribution to appropriate agents.
Comprehensive Reporting
Generate 46+ different reports analyzing calls by source, time, location, keyword, landing page and more. Reports update in real-time for most current insights.
ROI Measurement
Track return on investment down to the shekel by sending conversion data back to Google Analytics/Facebook. See which keywords and campaigns actually make money.
CRM Integrations
Seamless two-way integration with popular CRMs. Call data flows directly into your CRM while sales data can feed back into Callbox for closed-loop reporting.
Form Tracking
Capture and analyze web forms alongside call data in one place. Track which keywords drove form submissions for complete lead source visibility.
Post-Call Automation
Automated post-call surveys prompt agents to update call outcomes. Triggers can automate workflows based on call attributes or outcomes.
Number Management
Purchase local and international numbers across 100+ countries. Dynamically swap numbers on websites based on visitor source.
Best Callbox Use Cases & Applications
PPC Campaign Optimization
Digital marketers use Callbox to identify which Google/Facebook ads and keywords generate phone leads vs. those that waste budget. They reallocate spend to top performers.
Multi-Location Tracking
Businesses with multiple locations track calls to each branch, analyzing regional performance of national campaigns and localizing marketing efforts.
Agency Client Reporting
Marketing agencies provide clients with transparent proof of which campaigns drive calls and sales, justifying budgets and demonstrating ROI.
Sales Team Performance
Sales managers analyze which agents convert the highest percentage of marketing-generated calls, using data to coach underperformers.
How to Use Callbox: Step-by-Step Guide
Sign up for an account and purchase tracking numbers through the Callbox platform.
Integrate with your website, ads, and marketing channels by placing Callbox tracking codes/pixels.
Set up call routing rules, IVR menus, and post-call workflows based on your business needs.
Connect Callbox to your CRM, Google Analytics, and other marketing tools via API integrations.
Monitor real-time dashboards and scheduled reports to analyze call sources, conversions and ROI.
Optimize marketing spend based on data showing which channels actually drive revenue-generating calls.
Callbox Pros and Cons: Honest Review
Pros
Considerations
Is Callbox Worth It? FAQ & Reviews
The monthly charge is based on accumulated call minutes plus the subscription and numbers for the upcoming month. You'll see charges like 'For January (minutes) and February (subscription)' on invoices.
No - you can cancel anytime by email or phone with no penalties or cancellation fees.
No - account setup, configuration and training are all included at no additional cost.
Numbers are based on call volume, not campaigns. A single number can track all campaigns, though most businesses use multiple for better segmentation.
You can pay via secure bank transfer or credit card. Credit cards are charged automatically each month against an invoice.