Dig
Social Video Intelligence Platform for brand monitoring
What is Dig? Complete Overview
Dig is a cutting-edge Social Video Intelligence Platform designed to help brands navigate the video-first world. In an era where social video dominates digital communication, Dig provides comprehensive global coverage, analyzing billions of videos across all channels. The platform enables brands to monitor what's being said, shown, and discussed about them in social videos worldwide. With advanced in-video analysis capabilities, Dig decodes spoken words, visuals, products, captions, and more, helping brands seize opportunities and prevent potential damage. The platform is particularly valuable for communications executives, consumer insights teams, brand managers, and social media teams who need to stay ahead of viral trends and maintain control over their brand's online reputation.
Dig Interface & Screenshots
Dig Official screenshot of the tool interface
What Can Dig Do? Key Features
Video-first collection
Dig covers and analyzes more than 90% of social videos across all major platforms, providing brands with unprecedented visibility into video content at scale. This comprehensive coverage ensures no important mentions of your brand go unnoticed.
In-video analysis
The platform goes beyond surface-level monitoring by decoding every detail within video content. It analyzes spoken words through advanced speech recognition, identifies visual elements, detects products, reads captions, and interprets emotional tones.
Narrative extraction
Dig intelligently groups related video clips together to surface current and emerging narratives. This powerful feature helps brands identify both positive and negative themes while filtering out irrelevant noise, enabling focused reputation management.
Real-time alerts
The platform provides instant notifications about emerging vulnerable narratives, sensitive leaks, and disinformation trends. These real-time alerts allow brands to respond quickly to potential threats or capitalize on positive trends.
Impact scoring
Dig offers comprehensive daily metrics that evaluate potential damage and contribution across narratives, users, and posts. This scoring system helps brands prioritize their response efforts and measure the effectiveness of their actions.
Response management
The platform provides tools for counter-narrative suggestions, automated takedowns, and strategic response planning. These features enable brands to take decisive action when managing their online reputation.
Best Dig Use Cases & Applications
Crisis Prevention
A major beverage company uses Dig to detect early signs of a potential PR crisis when negative sentiment about a product ingredient begins trending in social videos. The early warning allows them to address concerns before they escalate.
Competitor Analysis
A fashion retailer monitors competitor product mentions in social videos, gaining insights into customer preferences and pain points that inform their own product development strategy.
Campaign Measurement
A tech company launching a new product uses Dig to track the effectiveness of their influencer campaign by analyzing video content engagement and sentiment across platforms.
Deep Fake Detection
A financial institution employs Dig's video analysis capabilities to identify and respond to deep fake videos that falsely depict their CEO making controversial statements.
How to Use Dig: Step-by-Step Guide
Sign up for a Dig demo through the website to get started with the platform. The onboarding process will help configure your brand monitoring parameters.
Set up your brand monitoring preferences, including keywords, competitors, and specific areas of interest you want to track across social video platforms.
Configure your alert system to receive real-time notifications about emerging narratives, potential threats, or positive mentions of your brand.
Use the dashboard to monitor analyzed video content, track narratives, and review impact scores that assess potential brand implications.
Leverage the response management tools to take action when needed, whether it's amplifying positive content or addressing negative narratives.
Generate reports and insights to inform your brand strategy, marketing campaigns, and reputation management efforts based on the video intelligence gathered.
Dig Pros and Cons: Honest Review
Pros
Considerations
Is Dig Worth It? FAQ & Reviews
Dig covers more than 90% of social videos across all major platforms including YouTube, TikTok, Instagram, and others, providing comprehensive video intelligence.
Dig uses advanced AI to decode spoken words through speech recognition, analyze visual elements, read captions, and interpret emotional tones in videos.
Yes, Dig's sophisticated video analysis capabilities can help identify potential deep fakes and fabricated content that might impact your brand's reputation.
Dig provides real-time alerts about emerging narratives, allowing brands to respond immediately to both opportunities and potential threats.
Dig offers customized enterprise solutions. Contact their team through the website to discuss demo options and pricing plans.