NORMLZ
AI-powered data standardization for actionable insights
NORMLZ Overview
NORMLZ is an AI-powered data standardization tool that transforms messy, inconsistent data into clean, uniform formats ready for analysis. It solves the critical business problem of data chaos where multiple variations of the same information (like 'CEO' vs 'Chief Executive Officer' or 'New York' vs 'NYC') render datasets useless. The tool is designed for sales teams, marketing professionals, data analysts, and operations managers who waste countless hours manually cleaning data. NORMLZ connects directly with popular CRM platforms like HubSpot (with Salesforce and Apollo coming soon), instantly standardizing all data inconsistencies. The result is clean data that enables accurate reporting, better targeting, and ultimately increased revenue through actionable insights.
NORMLZ Screenshot
NORMLZ Official screenshot of the tool interface
NORMLZ Core Features
AI Brain
NORMLZ's advanced AI understands context and automatically converts variations into standardized formats. Whether it's job titles, company names, or locations, the system intelligently maps thousands of variations to their canonical forms.
Speed Boost
Processes thousands of data points in minutes, saving users dozens of hours per week. Where manual cleaning might take 15 hours weekly, NORMLZ reduces this to about 15 minutes.
Precision Aim
Accurately standardizes even the most inconsistent data with precision, ensuring 'IBM Corp', 'IBM Corporation', and 'IBM' all become 'IBM Corporation' consistently throughout your dataset.
Revenue Boost
Clean data leads to better segmentation and targeting, with customers reporting up to 34% more closed deals after implementation due to improved data quality.
Sync Power
Seamlessly integrates with existing CRMs and data warehouses, currently supporting HubSpot with Salesforce and Apollo integrations coming soon.
NORMLZ Use Cases
CRM Data Cleaning
Standardize thousands of inconsistent job titles ('Marketing Manager', 'Mktg Mgr', 'Marketing Head') across your CRM contacts to enable accurate segmentation and reporting.
Location Data Normalization
Convert hundreds of variations ('New York', 'NYC', 'New York City') into consistent formats for geographic analysis and targeting.
Company Name Standardization
Normalize thousands of company name variations ('IBM Corp', 'IBM Corporation', 'IBM') for accurate account-based marketing and sales outreach.
UTM Parameter Cleaning
Standardize messy UTM parameters across marketing campaigns to enable accurate attribution reporting.
CRM Integration Normalization
Prepare data from multiple CRMs for integration by standardizing formats across systems before merging datasets.
How to Use NORMLZ
Connect your data source - Currently supports direct integration with HubSpot CRM (Salesforce and Apollo integrations coming soon).
Configure your normalization preferences - Set rules for how you want different data types (job titles, company names, locations) to be standardized.
Run the normalization - The AI processes your entire dataset instantly, identifying and correcting thousands of variations.
Review results - The system provides before/after comparisons so you can verify the transformations.
Export clean data - Get standardized data ready for analysis, reporting, or syncing back to your CRM.