BooleanMaths
Smarter Marketing Attribution & Conversion Tracking for Shopify Brands
What is BooleanMaths? Complete Overview
BooleanMaths is a powerful marketing attribution and conversion tracking platform designed specifically for eCommerce brands using Shopify. It solves critical pain points in digital marketing by providing accurate attribution, optimizing ad performance on Meta and Google Ads, and delivering true insights through Conversion APIs (CAPI). The platform helps D2C brands fix broken data flows, eliminate the ~70% data loss common with traditional tracking methods, and make data-backed decisions to improve ROAS. Target users include Shopify store owners, eCommerce marketers, digital agencies, and growth teams looking to optimize their ad spend and maximize return on investment. BooleanMaths stands out by offering fingerprint-based visitor tracking across sessions, no-code API integrations, and comprehensive attribution models that reveal the complete customer journey.
BooleanMaths Interface & Screenshots
BooleanMaths Official screenshot of the tool interface
What Can BooleanMaths Do? Key Features
Shopify Analytics
BooleanMaths provides comprehensive marketing analytics and attribution specifically designed for Shopify stores. It maps complete user journeys from discovery (through ads and social media) to conversion, using advanced fingerprinting technology to track visitors across sessions. The no-code API integrations feed high-value first-party data directly to your ad campaigns, enabling up to 50% boost in ROAS.
Conversion API Integration
Easily integrate with Meta and Google Ads Conversion APIs to pass accurate first-party data back to ad platforms. This overcomes the limitations of traditional pixel tracking and ensures reliable data flows to your campaigns, potentially delivering up to 3X improvement in ROAS.
bfast.ai - Smart Link Tracking
Create and manage short links to track performance across marketing channels, influencers, and social media campaigns. Features include custom short codes, UTM parameters for precise tracking, editable destination links, and support for custom domains with branded tracking links.
Advanced Attribution Models
Choose from multiple attribution models including first touch, last touch, linear, and more to understand which marketing touchpoints actually influence customer decisions. This helps brands eliminate wasted ad spend and focus on channels that drive real conversions.
Real-time Performance Tracking
Get real-time insights into your marketing performance with accurate event tracking for pixels, CAPI, LTV, ROAS, and UTM attribution - all in one dashboard. The platform provides checkout analytics and complete visibility into your customer journey.
Best BooleanMaths Use Cases & Applications
Optimizing Meta Ads for Shopify Brands
A fashion brand using Shopify was struggling with inaccurate Meta ad tracking and optimization. After implementing BooleanMaths, they gained complete visibility into their customer journeys, identified bottlenecks in their funnel, and optimized their ad spend. Within one month, they saw a 43% increase in ROAS.
Fixing Broken Data Flows for D2C Brand
A health supplement company was experiencing ~70% data loss with traditional tracking methods. BooleanMaths' conversion API implementation restored accurate data flows to their Meta and Google Ads, enabling better audience targeting and resulting in a 35% reduction in customer acquisition costs.
Agency Managing Multiple Client Accounts
A digital marketing agency uses BooleanMaths to manage tracking and attribution for multiple Shopify clients from a single dashboard. The platform's fingerprint-based tracking and comprehensive attribution models help them demonstrate clear ROI to clients and optimize budgets across accounts.
How to Use BooleanMaths: Step-by-Step Guide
Install the BooleanMaths Pixel - Add the Shopify app or implement the tracking pixel on your store. Setup takes just 2 minutes with no coding required.
Connect Ad Accounts - Link your Meta (Facebook) and Google Ads accounts to allow BooleanMaths to track campaign performance and optimize your ad spend.
Configure Conversion APIs - Set up the server-side connection to pass accurate first-party data back to your ad platforms for improved optimization.
Track Influencer Campaigns - Generate branded short links to monitor social media and influencer marketing performance with precise attribution.
BooleanMaths Pros and Cons: Honest Review
Pros
Considerations
Is BooleanMaths Worth It? FAQ & Reviews
BooleanMaths is a marketing attribution and conversion tracking platform that helps Shopify brands optimize their Meta and Google Ads by providing accurate data through conversion APIs and advanced attribution models.
BooleanMaths focuses specifically on eCommerce attribution and integrates directly with ad platforms via conversion APIs, providing more accurate data than traditional analytics tools which suffer from significant data loss due to ad blockers and privacy changes.
Conversion APIs (CAPI) send first-party data directly from your server to ad platforms, bypassing browser limitations that cause data loss with traditional pixel tracking. This results in more accurate optimization of your ad campaigns.
Basic setup takes about 2 minutes through the Shopify app. Full implementation with ad account connections typically takes less than 30 minutes with no coding required.
Yes, BooleanMaths offers a free tier with 100K events processed. Paid plans start at $25/month for more advanced features and higher event volumes.