LLMrefs
Track & optimize your brand's visibility across AI search engines
What is LLMrefs? Complete Overview
LLMrefs is the leading AI search analytics platform that helps brands, marketers, and SEO professionals track and optimize their visibility across major generative AI search engines like ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Grok. Unlike traditional SEO tools, LLMrefs specializes in tracking keyword performance in conversational AI environments, providing insights into share of voice, brand citations, and competitor benchmarking across multiple AI models. The platform simplifies the complex landscape of AI search by automating prompt tracking and aggregating responses at scale, delivering statistically significant outcomes for each tracked keyword. Trusted by over 6,000 marketers including major brands like McDonald's, Apple, and Nike, LLMrefs offers global coverage across 20+ countries and 10+ languages.
What Can LLMrefs Do? Key Features
AI Search Engine Tracking
LLMrefs provides comprehensive tracking across all major AI search engines including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Grok, Copilot, Meta AI, and DeepSeek. The platform automatically updates to include new AI models as they become available, ensuring you always have complete coverage of the evolving AI search landscape.
Keyword-Based Tracking
Unlike other tools that require manual prompt setup, LLMrefs simplifies the process by focusing on keywords. The platform automatically generates relevant prompts based on real user conversations with AI chatbots, then aggregates and analyzes responses at scale to provide meaningful visibility metrics.
Competitor Benchmarking
Get clear competitive insights with LLMrefs' transparent share of voice (SoV) and position metrics. The platform weights results across multiple prompts to ensure statistical significance, showing exactly how your brand stacks up against competitors in AI search results.
Citation & Source Analysis
Identify which sources AI search engines cite when answering questions about your brand. LLMrefs reveals the full set of source URLs across platforms like Reddit, Wikipedia, YouTube, and news sites, helping you uncover content gaps and outreach opportunities.
Geo-Targeted Insights
Understand how your brand performs across different markets with geo-targeting capabilities covering 20+ countries and 10+ languages. Filter results by specific regions to tailor your AI SEO strategy to local audiences.
Team Collaboration
LLMrefs is built for agencies and marketing teams, offering unlimited projects, seats, and client dashboards within a single subscription. Easily organize keywords by client and collaborate with your entire team.
Weekly Reports & Exports
Stay updated with weekly keyword reports showing AI visibility trends. Export clean CSV files of your data or integrate directly with your workflows through API access.
Best LLMrefs Use Cases & Applications
Brand Visibility Monitoring
A beauty brand uses LLMrefs to track its visibility for key product terms across ChatGPT and Google AI Overviews. The dashboard reveals they're losing share of voice to competitors in certain categories, prompting a content refresh strategy that increases their AI citations by 42%.
Competitive Analysis
An e-commerce retailer benchmarks their performance against three main competitors across all AI search engines. LLMrefs identifies specific product categories where competitors dominate, enabling targeted content creation that closes the gap.
Content Gap Identification
A marketing agency discovers through LLMrefs that their client's brand is rarely cited in Wikipedia articles referenced by AI answers. They launch a Wikipedia optimization campaign that dramatically increases authoritative citations.
Geo-Targeted Optimization
A global SaaS company uses LLMrefs' geo-targeting to discover their messaging performs poorly in non-English AI searches. They localize their content strategy, resulting in improved visibility across international markets.
How to Use LLMrefs: Step-by-Step Guide
Sign up for a free LLMrefs account and create your first project by entering your brand name and domain.
Import your core SEO keywords or manually add keywords you want to track across AI search engines.
LLMrefs automatically generates relevant prompts based on your keywords and begins tracking them across all supported AI models.
Within minutes, view your dashboard showing key metrics like share of voice, position rankings, citations, and competitor comparisons.
Use the insights to optimize your content strategy, identify gaps, and improve your brand's visibility across AI search engines.
Export reports or integrate data via API to share findings with your team and track progress over time.
LLMrefs Pros and Cons: Honest Review
Pros
Considerations
Is LLMrefs Worth It? FAQ & Reviews
LLMrefs specializes in tracking performance across conversational AI search engines that interpret queries differently than traditional search. Where standard SEO tools track page rankings, LLMrefs measures brand visibility, citations, and share of voice in AI-generated responses.
LLMrefs ensures statistical significance by aggregating and weighting results across multiple prompts for each keyword. This methodology provides reliable brand ranking outcomes rather than single-point measurements.
Yes, LLMrefs excels at tracking both branded and non-branded keywords. You can monitor how often and in what context AI engines mention your brand name compared to competitors.
Your dashboard begins showing initial insights within 5 minutes of setup. Full statistical significance for each keyword typically takes about 24 hours as the system gathers sufficient prompt responses.
While the Pro plan includes 50 keywords, you can upgrade at any time to add more keyword capacity. Enterprise customers with high-volume needs can contact sales for custom plans.
Yes, the platform provides specific recommendations based on citation analysis and content gaps identified across AI search engines. Some plans include specialized tools like AI crawlability checkers and LLMs.txt generators.