TrueROAS
AI-powered ad tracking for Shopify & WooCommerce in a cookie-less world
What is TrueROAS? Complete Overview
TrueROAS is a cutting-edge ad tracking solution designed specifically for e-commerce stores operating in today's cookie-less digital landscape. This AI-powered platform provides accurate return on ad spend (ROAS) attribution across multiple channels, helping merchants optimize their advertising budgets effectively. The tool addresses the critical pain points of modern digital marketers by providing precise data on which ads actually drive sales (not just clicks), identifying wasted ad spend, and offering actionable insights for campaign optimization. Target users include Shopify and WooCommerce store owners, marketing directors, and e-commerce professionals who want to maximize their advertising efficiency. On average, TrueROAS users achieve a 3.2x higher ROAS and reduce wasted ad spend by 37%.
TrueROAS Interface & Screenshots
TrueROAS Official screenshot of the tool interface
What Can TrueROAS Do? Key Features
AI-Powered Attribution
TrueROAS uses advanced machine learning to accurately attribute sales to specific ads and channels, going beyond last-click attribution to reveal the true customer journey. This results in 44% higher ROAS on average compared to traditional tracking methods.
Waste Identification
The platform automatically identifies and ranks sources of ad waste, helping users eliminate up to 37% of inefficient spending. Recent data shows Facebook Broad Audience targeting accounts for 38% of wasted spend for typical users.
Channel Performance Insights
Get clear visibility into which channels deliver the best results, with detailed metrics on ROAS, revenue, and CTR. Example benchmarks show Google Search averaging 6.8x ROAS while Instagram Stories delivers 3.5x ROAS.
Fast Implementation
Setup takes just minutes with no coding required. Users typically see meaningful results within 30 minutes of connecting their store, with full optimization benefits emerging within 2 weeks.
Ad Platform Integration
Seamlessly connects with major ad platforms including Facebook, Google Ads, and Instagram, plus e-commerce platforms Shopify and WooCommerce for comprehensive performance tracking.
Performance Benchmarking
Compare your metrics against industry benchmarks and TrueROAS users' aggregate data (from 250+ stores) to identify improvement opportunities.
Best TrueROAS Use Cases & Applications
Optimizing Facebook Ad Spend
A fashion retailer used TrueROAS to identify that 38% of their Facebook Broad Audience ad spend was generating minimal returns. By reallocating this budget to their top-performing Product Showcase ads (6.5x ROAS), they increased sales by 42% while reducing overall ad spend by 30%.
Google Ads PMAX Campaign Optimization
An electronics store leveraged TrueROAS's attribution to discover their PMAX campaigns had a 33.9% higher CPA than estimated. After refining audience targeting and creative based on TrueROAS insights, they achieved a 17% ROAS improvement within one quarter.
Multi-Channel Budget Allocation
A home goods merchant used channel performance data to shift budget from underperforming YouTube ads (18% waste) to high-performing Google Search campaigns (6.8x ROAS), resulting in $4,860 additional monthly revenue from the same ad spend.
How to Use TrueROAS: Step-by-Step Guide
Sign up for a free trial on the TrueROAS website and install the app on your Shopify or WooCommerce store.
Connect your advertising accounts (Facebook, Google Ads, etc.) through the simple integration process - no technical skills required.
Let TrueROAS analyze your historical ad performance data to establish baseline metrics and identify initial optimization opportunities.
Review the dashboard insights highlighting your best/worst performing ads, channels, and audience segments with clear ROAS metrics.
Implement the platform's recommendations to pause underperforming campaigns and reallocate budget to high-ROAS activities.
Monitor ongoing performance improvements and use the saved reporting time (22 hours/week average) to focus on strategic optimizations.
TrueROAS Pros and Cons: Honest Review
Pros
Considerations
Is TrueROAS Worth It? FAQ & Reviews
Most users see meaningful insights within 30 minutes of setup, with full optimization benefits typically emerging within 2 weeks as the AI analyzes your data patterns.
Yes, TrueROAS is fully compatible with all Shopify plans including Plus, as well as WooCommerce stores of any size.
We use a combination of first-party data collection, probabilistic modeling, and machine learning to accurately attribute sales in compliance with all privacy regulations.
The 7-day free trial includes full access to all features with no credit card required, allowing you to see the potential ROI before committing.
Users report saving an average of 22 hours per week on manual reporting and analysis, allowing more time for strategic optimizations.