
B2Metric
AI-driven customer intelligence for smarter analytics and growth
What is B2Metric? Complete Overview
B2Metric is a cutting-edge AI-powered customer intelligence platform designed to transform raw customer data into actionable insights. It helps businesses of all sizes—from startups to Fortune 500 companies—optimize their customer journeys, predict user behavior, and personalize experiences across multiple channels. With advanced machine learning capabilities, B2Metric enables real-time analytics, churn prediction, customer lifetime value (CLTV) analysis, and automated marketing actions. The platform is ideal for marketing teams, product managers, and data analysts looking to enhance user engagement, reduce churn, and maximize ROI through data-driven decision-making.
B2Metric Interface & Screenshots

B2Metric Official screenshot of the tool interface
What Can B2Metric Do? Key Features
AI/ML-Based Customer Journey Analytics
B2Metric leverages advanced machine learning to provide dynamic, real-time insights into customer behavior across websites, apps, and emails. Unlike static dashboards, it visualizes the entire customer journey, identifying drop-off points and opportunities for optimization.
Churn Prediction
Predict and mitigate customer churn with AI-driven models that analyze behavioral patterns. The platform offers monthly model training for enterprises, ensuring accuracy and actionable recommendations to retain high-value users.
Customer Data Platform (CDP)
Consolidate and segment customer data into a unified hub. Automate data cleaning, segmentation (RFM analysis, behavioral cohorts), and integration with tools like BigQuery, eliminating manual ETL processes.
Campaign Management & Automation
Create multi-channel campaigns with AI-powered segmentation, A/B testing, and real-time performance analytics. Optimize ROI with automated triggers for personalized messaging and behavioral targeting.
Retention & Funnel Analysis
Track user retention, visualize conversion funnels, and identify bottlenecks. Detailed flow analysis reveals trends to improve UX and drive higher engagement rates.
Best B2Metric Use Cases & Applications
E-commerce Retention Boost
An online retailer uses B2Metric’s churn prediction and segmentation to identify high-value customers at risk of leaving. Automated discount offers are triggered, reducing churn by 27% and increasing retention by 36%.
Fintech Campaign Optimization
A bank leverages RFM analysis and AI-driven campaign flows to personalize loan offers. This results in a 60% increase in campaign efficiency and a 15% rise in approved loans.
Media Audience Engagement
A media platform employs behavioral tracking and funnel analysis to refine content recommendations, boosting revenue by 30% and reducing churn by 10%.
How to Use B2Metric: Step-by-Step Guide
Sign up for a free trial or schedule a demo to explore the platform. Choose a plan (Starter, Growth, or Enterprise) based on your business needs and monthly tracker user volume.
Integrate B2Metric with your data sources (e.g., CRM, analytics tools) or use built-in connectors. The platform supports seamless data ingestion without coding.
Configure dashboards and reports. Set up behavioral segments, churn prediction models, or marketing campaigns using the intuitive drag-and-drop interface.
Monitor real-time insights and AI-generated recommendations. Adjust strategies based on predictive analytics to optimize user experiences and campaign performance.
Scale with advanced features like automated actions (e.g., personalized emails for at-risk users) and enterprise-grade data governance for teams.
B2Metric Pros and Cons: Honest Review
Pros
Considerations
Is B2Metric Worth It? FAQ & Reviews
How Much Does B2Metric Cost? Pricing & Plans
Starter
Custom (Contact Sales)Growth
Custom (Contact Sales)Enterprise
Custom (Contact Sales)Monthly Visits (Last 3 Months)
Growth Analysis

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