Needle
Find your first 100 customers hidden in social conversations
What is Needle? Complete Overview
Needle is a powerful tool designed to help startups and professionals find their first 100 customers by analyzing social conversations across multiple platforms. It searches Reddit, Hacker News, Stack Overflow, and 7 other platforms in seconds to identify people actively looking for solutions like yours. The tool is perfect for validating startup ideas, discovering market opportunities, and staying ahead of competitors. Needle is trusted by over 360 professionals and has helped users save up to 42 hours per week in manual research. With features like social media search, competitive intelligence, GPT analysis, and trending problem detection, Needle provides comprehensive insights to help you grow your business.
Needle Interface & Screenshots

Needle Official screenshot of the tool interface
What Can Needle Do? Key Features
Social Media Search
Search across 10+ platforms simultaneously, including Reddit, Stack Overflow, Hacker News, Quora, and more. Discover relevant conversations and discussions in real-time with advanced filtering and relevance scoring.
Competitive Intelligence
Monitor competitors and discover market opportunities before they become obvious. Features include automatic competitor discovery, market opportunity insights, and tracking competitor activity and gaps.
GPT Analysis
Get AI-powered analysis of how well your brand gets recommended by AI systems. Includes brand visibility tracking, market opportunity identification, and AI recommendation potential analysis.
Trending Problems
Detect real-time trending problems and sentiment analysis to validate your startup ideas. Spot opportunities before they become obvious with sentiment analysis and validation.
Best Needle Use Cases & Applications
Startup Idea Validation
Entrepreneurs can use Needle to validate their startup ideas by analyzing real-time conversations and identifying potential customers. This helps in refining the product offering and targeting the right audience.
Competitor Analysis
Businesses can monitor competitors' activities and discover market gaps. Needle provides insights into competitor positioning, launches, and customer feedback, helping businesses stay ahead.
Content Creation
Content writers and marketers can use Needle to identify trending topics and customer pain points, enabling them to create relevant and engaging content that resonates with their audience.
How to Use Needle: Step-by-Step Guide
Search for the Problem You Solve: Enter keywords describing what problem your startup solves or what market you're targeting. Needle understands context, so you can describe it naturally.
Find Your First 100 Customers Across 10 Platforms: Needle searches Reddit, Stack Overflow, Hacker News, Quora, and 6 more platforms simultaneously to find people actively discussing problems, frustrations, and needs.
Validate and Discover Opportunities: Use sentiment analysis, trending problems, competitive insights, and AI recommendations to validate your ideas and find your first 100 customers.
Needle Pros and Cons: Honest Review
Pros
Considerations
Is Needle Worth It? FAQ & Reviews
Needle searches across 10 platforms at once and instantly shows you what people are really saying. It combines social media search, competitive intelligence, trending problems, and GPT analysis to provide comprehensive insights, saving you hours of manual research.
Yes, Needle offers a free plan with 3 searches per day across 10+ platforms, competitor insights, trending problems, and AI analysis. No credit card is required, and there are no time limits.
Needle searches across Reddit, Stack Overflow, Hacker News, YouTube, GitHub, Quora, ProductHunt, Tumblr, Pinterest, and Mastodon.
Yes, your privacy is a priority. Needle only analyzes public conversations and never stores personal information. Your searches and results remain confidential.
Yes, you can upgrade your plan at any time. Upgrades are immediate, and you'll get access to all the features of your new plan right away.