Ray 3
The First Video AI for Reasoning by Luma
What is Ray 3? Complete Overview
Ray 3 is a cutting-edge AI-powered video generation tool designed to create stunning HDR videos with advanced reasoning capabilities. It solves the pain points of time-consuming video production by offering intelligent features like visual reasoning, 16-bit HDR generation, and Draft Mode for rapid iteration. Targeting professionals and creators across various industries, Ray 3 enables users to produce high-quality videos quickly and efficiently, making it ideal for social media managers, YouTubers, 3D artists, marketers, and content creators.
Ray 3 Interface & Screenshots

Ray 3 Official screenshot of the tool interface
What Can Ray 3 Do? Key Features
Visual Reasoning
Ray 3 understands your creative intent, thinks through concepts, and judges outputs to deliver exactly what you envision. It uses Chain of Thought to interpret prompts with nuance and retries until your quality bar is met.
16-bit HDR Generation
As the world's first HDR video AI, Ray 3 allows you to export videos in 16-bit EXR for professional color grading and compositing pipelines, ensuring studio-grade quality every time.
Draft Mode
Draft Mode enables 5x faster and 5x cheaper iteration. Explore ideas in seconds, then master your best shots in 4K HDR, making the creative process more efficient and cost-effective.
Chain of Thought
Ray 3 interprets prompts with advanced reasoning, judges early drafts, and retries until the desired quality is achieved. This ensures complex scenes and intricate multi-step motion are created accurately.
Visual Annotation
Ray 3 interprets visual annotations like a creative partner, allowing you to precisely specify layout, motion, and interactions, making complex scene creation intuitive and straightforward.
State-of-the-Art Physics
Ray 3 delivers superior realism, character consistency, and instruction following. Its advanced simulations and natural photorealism set it apart from other video generation tools.
Best Ray 3 Use Cases & Applications
Social Media Content Creation
Social media managers and content creators can use Ray 3 to quickly generate high-quality videos for platforms like Instagram, TikTok, and YouTube, reducing production time while maintaining professional quality.
Marketing and Advertising
Marketing teams can leverage Ray 3 to create compelling promotional videos in minutes, enhancing campaigns with visually stunning and engaging content that captures audience attention.
Freelance and Professional Work
Freelancers and professionals, such as 3D artists and wedding photographers, can use Ray 3 to bring their creative visions to life, offering clients unique and high-quality video content.
How to Use Ray 3: Step-by-Step Guide
Upload & Annotate: Upload your image or use visual annotations to specify your creative intent. Ray 3's advanced reasoning will understand and interpret your input.
Draft or Master: Choose Draft Mode for rapid iteration (5x faster) or go straight to production-ready 4K HDR. Ray 3 will think through your prompt using Chain of Thought.
Export in HDR: Download your video in 16-bit HDR or export as EXR frames for seamless integration into professional workflows, ensuring studio-grade quality.
Ray 3 Pros and Cons: Honest Review
Pros
Considerations
Is Ray 3 Worth It? FAQ & Reviews
Ray3 uses Chain of Thought to understand your intent, think through visual concepts, and judge outputs. It interprets prompts with nuance and retries until meeting your quality bar, creating complex scenes and intricate multi-step motion.
Draft Mode lets you iterate 5x faster and 5x cheaper. Explore ideas in seconds like sketching videos, then use Hi-Fi Diffusion to master your best shots into production-ready 4K HDR footage.
Ray3 is the world's first model to deliver studio-grade HDR through native 16-bit high dynamic range color generation. Export as 16-bit EXR frames for seamless integration into professional workflows.
Draft Mode generates videos in seconds for rapid iteration. Full HDR generation typically takes 1-2 minutes. Ray3's reasoning capabilities ensure quality output rather than just speed.
Yes! Ray3 interprets visual annotations like a creative partner. You can precisely specify layout, motion, and character interactions through visual cues, making complex scene creation intuitive.