QoQo
AI companion for UX design, speeding up user research
What is QoQo? Complete Overview
QoQo is an AI-powered UX design companion that helps designers, agencies, and organizations streamline their user research and discovery processes. It generates user personas, journey maps, and design briefs in seconds, saving valuable time and effort. QoQo is particularly useful for design agencies, startups, and individual designers who need to quickly gather insights and produce meaningful designs without extensive research. The tool integrates with Figma as a plugin, making it easy to incorporate into existing workflows. With features like affinity mapping, UX copywriting, and document chat, QoQo enhances productivity and helps teams overcome resource limitations.
What Can QoQo Do? Key Features
User Persona Generation
QoQo generates detailed user personas with goals, needs, motivations, frustrations, and tasks based on your input. This helps designers quickly understand their target audience without extensive manual research.
Journey Mapping
Create comprehensive user journey maps to visualize the user experience and identify pain points and opportunities for improvement.
Information Architecture
QoQo assists in organizing and structuring information to improve usability and navigation in your designs.
Affinity Mapping
Group and categorize user research data to identify patterns and insights, making it easier to prioritize design decisions.
Chat Assistant
Interact with QoQo's AI chat assistant to get instant answers and suggestions for your UX design challenges.
UX Copywriting
Generate effective and user-friendly copy for your designs, ensuring clarity and engagement.
Document Chat
Upload and chat with your documents to extract key insights and information for your design projects.
Design Brief
Quickly create detailed design briefs that outline challenges, risks, and key elements for your projects.
User Interview
Generate questions and scripts for user interviews to gather valuable feedback and insights.
Discovery Questionnaire
Create questionnaires to facilitate the discovery phase of your design process, ensuring all critical aspects are covered.
Best QoQo Use Cases & Applications
Design Agencies
Design agencies can use QoQo to save time on user research, generate meaningful designs, and collaborate effectively with clients, even those with small budgets.
Startups and Organizations
Startups and organizations can speed up their discovery process, de-risk projects by increasing design knowledge, and overcome resource limitations with quick, actionable data.
Individual Designers
Freelancers and individual designers can save time, generate insights, and take on more projects by leveraging QoQo's AI-powered tools.
How to Use QoQo: Step-by-Step Guide
Install the QoQo plugin in Figma by visiting the Figma community plugins page and searching for QoQo.
Open QoQo within Figma and input your project details or research questions to get started.
Select the type of output you need, such as a user persona, journey map, or design brief.
Review and customize the generated content to fit your specific project requirements.
Export or copy the content to your Figma canvas or other tools for further refinement and use.
QoQo Pros and Cons: Honest Review
Pros
Considerations
Is QoQo Worth It? FAQ & Reviews
QoQo is an AI for UX design, a companion that helps you get a broad and organized picture at the early stages of the design process. Based on your input, it generates cards to build a persona with user goals, needs, motivations, frustrations and tasks. Or it can help you identify challenges, risks and key elements for your design brief. We are also working on more features.
No, QoQo should ideally be used in combination with your own user research, a central part of UX design. QoQo is a highly knowledgeable AI as it learned from the internet across the world. But it doesn’t know about a specific context you may look at, particularly if there hasn’t been qualitative publications about it.
QoQo is powered by OpenAI. In its beta version, it is accessible as a Figma plugin. Tell us where you’d like to use QoQo!
OpenAI is built off the greatest knowledge store - the internet - which is biased as a result of enduring cultural norms. However, OpenAI has integrated de-biasing models to greatly reduce bias and is constantly improving this aspect. We recommend you also nudge it with your prompts using adjectives and descriptions, such as country, gender, age...
We are UX designers turned product managers, and a developer, all passionate about our professions, and curious about how generative design and AI will change design. We are based in Malaysia, France and Egypt, and owners of extremely curious and charming white cats.
No, your research information is not shared or used for training without your explicit consent. Unlike chatGPT that may use user conversations for training, we do not review or analyze user data to improve our system.