Plotline
Make Your App Dynamic with Engaging In-App Experiences
What is Plotline? Complete Overview
Plotline is a powerful platform designed to enhance user engagement and drive conversions through dynamic in-app experiences. It enables businesses to create interactive and contextual content such as Picture-in-Picture videos, floaters, spotlights, tooltips, in-app stories, and scratch cards. These features help apps improve user activation, retention, and overall engagement by delivering personalized and non-intrusive content. Plotline is ideal for mobile apps, gaming platforms, fintech solutions, and e-commerce applications looking to boost user interaction and achieve measurable results. By leveraging Plotline, businesses can seamlessly integrate engaging elements that resonate with their audience and drive key performance metrics.
Plotline Interface & Screenshots
Plotline Official screenshot of the tool interface
What Can Plotline Do? Key Features
Picture-in-Picture Videos
Enhance user engagement with immersive videos that can be moved, expanded, or dismissed according to user preferences. Perfect for promoting events, tournaments, or new features without disrupting the user experience. Example: Baazi Games improved tournament participation by using PiP videos to boost awareness and conversions.
Floaters
Drive user actions with contextual floating buttons that remind users to complete specific tasks, such as KYC verification. Example: Zupee achieved a 100% uplift in KYC completions by using floaters to redirect users to the KYC page.
Spotlights
Highlight new features or announcements with eye-catching spotlights. Example: Jar successfully launched their 'GoldX' feature by using spotlights to introduce it to users.
Tooltips
Guide users through your app with intuitive tooltips that reduce time-to-value and increase activation rates. Example: Google Pay used tooltips to help new users quickly understand the Scan and Search feature.
In-App Stories
Build trust and convey your value proposition through simple and easy-to-consume stories. Example: Stable Money used stories to introduce their value prop and ensure successful conversions to deposits.
Scratch Cards
Reward users with surprise offers and boost partner visibility through post-purchase scratch cards. Example: Zepto increased repeat purchases and customer retention by offering scratch cards with partner rewards.
Best Plotline Use Cases & Applications
Gaming Apps
Gaming platforms like Baazi Games use Plotline's PiP videos to promote tournaments and increase participation rates, leading to higher engagement and conversions.
Fintech Apps
Fintech companies like Jar leverage spotlights to introduce new features such as GoldX, ensuring users are aware of and adopt new functionalities quickly.
E-Commerce Apps
E-commerce platforms like Zepto use scratch cards to reward users post-purchase, driving repeat purchases and enhancing partner offer visibility.
Payment Apps
Payment apps like Google Pay utilize tooltips to onboard new users efficiently, reducing time-to-value and increasing activation rates.
How to Use Plotline: Step-by-Step Guide
Sign up for a Plotline account and integrate the SDK into your mobile app or web platform.
Choose the type of in-app experience you want to create (e.g., PiP videos, floaters, spotlights) from the Plotline dashboard.
Customize the content, design, and triggers for your in-app experience to match your brand and user journey.
Set up targeting rules to ensure the right users see your content at the optimal time.
Launch your campaign and monitor performance metrics in real-time through the Plotline analytics dashboard.
Optimize your campaigns based on user engagement data to continuously improve results.
Plotline Pros and Cons: Honest Review
Pros
Considerations
Is Plotline Worth It? FAQ & Reviews
Plotline supports various in-app experiences, including Picture-in-Picture videos, floaters, spotlights, tooltips, in-app stories, and scratch cards.
Yes, Plotline can be integrated into both mobile and web applications to enhance user engagement.
Plotline provides real-time analytics and performance metrics to help you track engagement, conversions, and other key metrics.
Yes, Plotline allows full customization of design, content, and triggers to match your brand and user experience.
Free plan users have access to community support, while Pro and Enterprise plans include priority and dedicated support, respectively.