Peasy
AI Traffic & Crawler Analytics for Ethical Growth
What is Peasy? Complete Overview
Peasy is a privacy-first AI traffic and crawler analytics platform that unifies web metrics with AI search data in one view. It tracks crawler activity, AI citations, and user engagement, delivering accurate and ethical measurement for growth in the post-cookie era. Designed for marketers, growth teams, and analytics professionals, Peasy provides insights into AI-driven interactions that traditional tools like Google Analytics miss. By combining server-side and browser-side data, Peasy captures AI activity from platforms like ChatGPT, Perplexity, Gemini, and more, offering a comprehensive picture of engagement across both website visits and AI channels.
Peasy Interface & Screenshots
Peasy Official screenshot of the tool interface
What Can Peasy Do? Key Features
AI Traffic Insights
Peasy tracks AI-driven web interactions, identifying and attributing visits from AI platforms like ChatGPT, Perplexity, and Gemini. This feature integrates AI visits into your analytics alongside traditional user sessions, providing insights into how AI affects website performance, user journeys, and conversions.
Server-Side Tracking
Peasy uses server-side data architecture to collect first-party data, ensuring accuracy and compliance with modern privacy standards. This method works across all browsers and avoids the pitfalls of deprecated third-party cookies.
Privacy-First Analytics
Peasy operates without invasive third-party cookies or tracking banners, safeguarding visitor anonymity while maintaining data accuracy. This GDPR-compliant approach ensures regulatory compliance without sacrificing insights.
Magic Queries
Peasy's AI-powered search commands allow users to ask questions in plain English and receive instant, contextual insights. This feature eliminates the need to toggle through multiple reports, saving time and delivering actionable data.
Visitor Profiles & Heatmaps
Peasy provides deep journey tracking and behavioral analytics, enabling users to monitor visitor interactions without invasive tracking. This feature helps build rich, anonymous visitor profiles for smarter lead qualification and targeted campaigns.
Best Peasy Use Cases & Applications
Content Optimization
Marketers can use Peasy to identify which content fragments are cited by AI platforms like ChatGPT and Perplexity, enabling them to optimize high-performing content and improve visibility in AI search results.
Campaign Attribution
Growth teams can attribute revenue to specific AI-driven visits, calculating the ROI of their marketing spend and refining strategies based on accurate data.
SEO Strategy
SEO professionals can track crawl frequency and page-level AI traffic breakdowns to understand how AI platforms index and reference their content, informing their SEO strategies.
How to Use Peasy: Step-by-Step Guide
Sign up for a 7-day free trial on the Peasy website and create your account.
Add the lightweight Peasy snippet to your website to start tracking traffic and AI interactions.
Connect your Google Search Console account to integrate search performance data with your traffic metrics.
Use the dashboard to explore AI traffic insights, visitor profiles, and heatmaps, or ask questions using Magic Queries.
Analyze the data to optimize your content, campaigns, and user journeys based on actionable insights.
Peasy Pros and Cons: Honest Review
Pros
Considerations
Is Peasy Worth It? FAQ & Reviews
Peasy tracks AI traffic alongside standard web activity, capturing data from platforms like ChatGPT and Perplexity that traditional tools miss. It combines server-side and browser-side data for comprehensive insights.
Peasy is designed for marketers, growth teams, and analytics professionals who need AI visibility insights beyond what tools like Google Analytics provide.
Yes, Peasy is GDPR compliant and operates without cookies, ensuring privacy and regulatory compliance.
No, Peasy works out of the box with a lightweight snippet and offers an intuitive dashboard with plain-English queries.