Outset
AI-moderated research platform for deep, scalable insights.
What is Outset? Complete Overview
Outset is an AI-moderated research platform designed to revolutionize qualitative research by combining the depth of interviews with the speed and scale of surveys. It enables researchers to conduct and synthesize video, audio, and usability sessions efficiently, providing rich, nuanced insights from hundreds of participants simultaneously. The platform is ideal for market researchers, UX professionals, and product teams who need high-quality feedback quickly without the traditional time and resource constraints. Outset's advanced AI tools facilitate dynamic conversations, instant synthesis, and customizable research workflows, making it a powerful solution for modern research needs.
Outset Interface & Screenshots
Outset Official screenshot of the tool interface
What Can Outset Do? Key Features
AI-moderated user interviews
Outset's AI interviewer conducts hundreds of interviews at once in any language, engaging participants in rich dialogue to uncover the 'why' behind their answers. The AI probes deeper to extract meaningful insights, replicating the depth of human-moderated interviews but at an unprecedented scale.
AI synthesis & highlight reels
Instantly generate summaries, themes, and powerful quotes from interviews. The platform creates customizable highlight reels, saving researchers weeks of manual analysis and enabling them to present key insights to stakeholders effortlessly.
Endlessly customizable
Tailor your AI interviewer by selecting personas, building discussion guides, and adding moderator instructions. Choose the moderator language and adapt the interview flow to match your research objectives, ensuring relevance and precision.
Flexible participant recruitment
Recruit participants from your own customers, internal panels, or trusted partners like User Interviews and Prolific. Outset eliminates extra fees and limitations, offering seamless integration with your preferred recruitment channels.
Multimodal research capabilities
Test a wide range of materials, including marketing assets, Figma prototypes, live websites, and videos. Outset adapts to your research needs, whether you're evaluating designs, concepts, or user experiences.
Best Outset Use Cases & Applications
Market Strategy
Use Outset to explore customer needs, test creative concepts, and validate messaging. The platform helps teams uncover strategic insights and create compelling highlight reels for stakeholder presentations.
UX Research
Conduct discovery interviews, concept tests, and usability studies with AI moderation. Outset eliminates scheduling friction and provides instant synthesis, enabling UX teams to iterate quickly and improve product experiences.
Concept Testing
Validate new ideas at scale with AI-moderated concept tests. Outset gathers rich qualitative feedback, helping teams refine innovations before investing in development.
How to Use Outset: Step-by-Step Guide
Upload a guide: Start by entering or uploading your discussion guide to Outset. Customize your AI interviewer's persona and instructions to align with your research goals.
Recruit participants: Choose from Outset's panel, integrate with your own panel partners, or share the study with your users. The platform supports flexible recruitment options to suit your needs.
Launch interviews: The AI interviewer engages participants in dynamic conversations, asking follow-up questions and probing for deeper insights. Participants can share their screens and walk through prototypes while the AI moderates.
Analyze results: Outset instantly synthesizes responses, generating summaries, themes, and highlight reels. Skip the manual review and jump straight to actionable insights.
Outset Pros and Cons: Honest Review
Pros
Considerations
Is Outset Worth It? FAQ & Reviews
Outset's AI replicates the depth of human moderators by asking follow-up questions and probing for nuanced responses. It scales to hundreds of interviews simultaneously while maintaining qualitative rigor.
Yes, Outset supports testing of Figma prototypes, live websites, and other digital products. Participants can share their screens while the AI interviewer guides the session.
Outset's AI conducts interviews in multiple languages, making it ideal for global research. Customize the moderator's language to match your participant demographics.
Outset delivers synthesized insights in hours, not weeks. The AI processes responses in real-time, generating themes and summaries as interviews are completed.
Outset offers enterprise-grade security, including data encryption and compliance with industry standards. Contact us for specific security requirements.