Marketing Auditor
Automated marketing audits for Google Ads & Analytics in minutes
What is Marketing Auditor? Complete Overview
Marketing Auditor is an advanced marketing analytics audit tool designed to deliver comprehensive audit reports with actionable insights in just minutes. It automates the tedious process of marketing audits, eliminating the need for manual checklists and messy spreadsheets. The tool performs 200+ checks automatically, generating beautiful, professional reports instantly. It helps digital marketers, agencies, and brands identify issues, optimize performance, and improve marketing ROI. Key benefits include saving 10+ hours per audit, uncovering hidden optimization opportunities, and providing proposal-ready reports to win more clients. The tool currently supports Google Ads and Google Analytics audits, with Facebook Ads and TikTok Ads coming soon.
Marketing Auditor Interface & Screenshots
Marketing Auditor Official screenshot of the tool interface
What Can Marketing Auditor Do? Key Features
One-Click Integration
Connect your Google Ads or Google Analytics accounts in seconds with seamless OAuth integration. No manual setup or back-and-forth emails required. The tool automatically pulls all necessary data while maintaining strict security standards.
White Label Reports
Deliver professional branded reports to clients by customizing the audit with your logo, colors, and theme. This feature is particularly valuable for agencies looking to maintain brand consistency across client deliverables.
Multiple Report Formats
Export audits in PDF, PowerPoint, or Google Slides formats based on your needs. The flexible output options allow for easy sharing with clients or team members, with editable slides for adding custom insights.
Platform Best Practices
Get expert recommendations based on industry best practices for each platform. The audits check for proper campaign structure in Google Ads and accurate implementation in Google Analytics, comparing your setup against proven standards.
Clear Action Plans
Receive prioritized recommendations with step-by-step instructions for improvement. Each finding includes severity ratings and specific guidance on how to implement fixes, making it easy to optimize performance.
Private & Secure Processing
Your data remains private with on-the-fly processing that doesn't store sensitive information. Audit files are securely stored in Google Cloud Storage (Europe) with access restricted to your account.
Best Marketing Auditor Use Cases & Applications
Agency Client Proposals
Digital marketing agencies use Marketing Auditor to quickly assess potential clients' accounts and create professional audit reports as part of their sales process, helping win new business with data-driven proposals.
Campaign Optimization
PPC managers regularly run audits to identify underperforming elements in their Google Ads accounts, such as inefficient keywords or poor campaign structures, leading to immediate performance improvements.
Analytics Health Check
Data teams verify their Google Analytics implementation quality, ensuring accurate data collection and proper configuration before making critical business decisions based on analytics reports.
Account Handovers
When taking over new marketing accounts, professionals use the audit tool to quickly understand current setups, identify issues, and establish baselines for future performance measurement.
How to Use Marketing Auditor: Step-by-Step Guide
Connect your marketing accounts by signing in with Google and granting necessary permissions. The tool supports Google Ads and Google Analytics integration through secure OAuth authentication.
Select the specific accounts or properties you want to audit. For Google Ads, you can choose multiple accounts (up to 10) in a single audit. For Analytics, select the properties you want to analyze.
Customize your report preferences including theme, branding (for agency plans), and format options. Choose between light or dark themes and select your preferred output formats (PDF, PPT, or Google Slides).
Initiate the audit process. The tool will automatically analyze hundreds of data points across your marketing accounts, performing 200+ checks against platform best practices.
Download your comprehensive audit report in minutes. The final report includes visual charts, prioritized action items, and detailed recommendations for improving your marketing performance.
Marketing Auditor Pros and Cons: Honest Review
Pros
Considerations
Is Marketing Auditor Worth It? FAQ & Reviews
Marketing Auditor is an automated marketing analytics audit tool that scans your Google Ads and Analytics accounts to identify issues and optimization opportunities. It works by connecting to your accounts, analyzing hundreds of data points against best practices, and generating comprehensive reports with actionable recommendations.
Currently supports Google Ads and Google Analytics 4 audits. Facebook Ads and TikTok Ads integration is coming soon. The team continuously works on adding support for more marketing platforms.
Yes, reports in PowerPoint and Google Slides formats are fully editable. You can add your insights, modify the design, or incorporate additional information before sharing with clients or team members.
For Google Ads, you can audit up to 10 accounts in a single report (using one audit credit per account). Google Analytics audits are conducted per property, as combining properties isn't considered a best practice.
Yes, agency plans include white labeling capabilities allowing you to apply your brand's colors, logo, and theme to all reports for a professional, branded appearance.
Data security is a top priority. The tool processes data on-the-fly without permanent storage. Audit files are securely stored in Google Cloud Storage (Europe) with access restricted to your account only.