FactFinder Infinity
AI-powered eCommerce search & personalization for smarter product discovery
What is FactFinder Infinity? Complete Overview
FactFinder Infinity (formerly Loop54) is a cutting-edge eCommerce solution that combines AI-powered search, merchandising, and personalization to transform product discovery. Acquired by FactFinder in 2021, Infinity merges 20 years of eCommerce expertise with advanced machine learning to deliver accurate, responsive results even with minimal data. The platform serves businesses of all sizes looking to enhance their online shopping experience through intelligent automation while maintaining control over merchandising strategies. Infinity is particularly valuable for eCommerce teams seeking to increase conversions, average order value, and customer satisfaction by delivering hyper-relevant product recommendations and search results tailored to each visitor's behavior in real-time.
FactFinder Infinity Interface & Screenshots
FactFinder Infinity Official screenshot of the tool interface
What Can FactFinder Infinity Do? Key Features
AI-Powered Merchandising
Infinity Merchandising provides the perfect balance of AI automation and manual control, allowing businesses to showcase the most relevant products based on shopper behavior and market trends. With tools like local pinning, redirects, Pulse insights, and the Experience Editor, merchants can ensure the right products are displayed to the right customers at the optimal time, significantly boosting conversion rates.
Intelligent Navigation
Infinity Navigation makes product discovery effortless by adapting to how customers browse a site. The AI analyzes customer intent and preferences in real-time, whether they're exploring through categories or search, and surfaces products based on attributes like color, price, and popularity. This dynamic navigation system supports both customer satisfaction and business goals by aligning product presentation with individual shopping behaviors.
Personalized Recommendations
Going beyond basic 'frequently bought together' suggestions, Infinity Recommendations leverages advanced AI to analyze detailed shopper behavior and deliver truly relevant product suggestions from the entire catalog. The system identifies each visitor's unique purchase signals to recommend products they're most likely to buy, increasing average order value and customer satisfaction with minimal manual intervention required.
Real-time 1:1 Personalization
Infinity stands out with its ability to identify and respond to individual purchase signals in real-time. The platform analyzes each visitor's search behavior, preferences, and interactions to deliver hyper-personalized product suggestions immediately, creating a unique shopping experience for every customer that drives conversions and loyalty.
Seamless Integration
Designed for modern eCommerce stacks, Infinity offers headless compatibility and flexible integration options. The platform works with any eCommerce system, providing powerful search and merchandising capabilities without requiring extensive technical resources. This allows businesses to implement sophisticated AI personalization quickly and with minimal disruption to existing operations.
Best FactFinder Infinity Use Cases & Applications
Boosting Average Order Value
Pet supply retailer FirstVet implemented Infinity's recommendation engine to increase average order value. By delivering personalized product suggestions based on real-time behavior analysis, they achieved a 12.22% increase in AOV while creating a more engaging shopping experience that supported their market expansion.
Improving Conversion Rates
Pharmacy chain DeOnlineDrogist replaced their outdated search solution with Infinity's intelligent search capabilities. The AI-powered system handled their growing product catalog more effectively, resulting in a 12% boost in conversion rates and a faster, more intuitive shopping experience that better met customer expectations.
Creating Personalized Shopping Experiences
Swedish grocery chain Coop leveraged Infinity to revolutionize their online supermarket. By implementing advanced personalization and AI technologies, they created unique, customer-centric shopping experiences that bridged the gap between their online and in-store offerings, driving engagement and loyalty.
How to Use FactFinder Infinity: Step-by-Step Guide
Contact FactFinder to schedule a demo and discuss your eCommerce needs. The team will assess your requirements and recommend the best Infinity configuration for your business.
Complete the integration process, which typically involves connecting Infinity to your eCommerce platform via API. FactFinder provides comprehensive documentation and support to ensure a smooth implementation.
Configure your merchandising rules and preferences using Infinity's intuitive dashboard. Set up business rules, pin products, and define strategies for product presentation based on your goals.
Launch Infinity on your live site. The AI will immediately begin analyzing visitor behavior and optimizing search results and recommendations in real-time.
Monitor performance through Infinity's analytics dashboard. Use insights to refine your merchandising strategies and maximize conversion rates, average order value, and customer satisfaction.
FactFinder Infinity Pros and Cons: Honest Review
Pros
Considerations
Is FactFinder Infinity Worth It? FAQ & Reviews
FactFinder offers customized demos rather than free trials. You can schedule a no-commitment demo to see Infinity in action and discuss how it could work for your specific eCommerce needs.
Unlike basic search tools, Infinity uses advanced AI to understand shopper intent and behavior in real-time. It goes beyond keyword matching to deliver personalized results based on individual preferences, purchase signals, and business rules, significantly improving conversion rates and customer satisfaction.
Infinity is platform-agnostic and can integrate with any eCommerce system through its API. It's particularly well-suited for headless commerce architectures and works seamlessly with major platforms like Shopify, Magento, and custom-built solutions.
Implementation time varies based on your eCommerce setup, but many clients go live within weeks. FactFinder provides comprehensive documentation and support to ensure a smooth integration process with minimal disruption to your operations.
While technical knowledge is helpful for initial setup, Infinity is designed to minimize ongoing maintenance. The AI handles most optimization automatically, and the intuitive dashboard makes merchandising controls accessible to non-technical team members.