Howly
Visual HubSpot workflow debugger for faster scaling
What is Howly? Complete Overview
Howly is a powerful visual debugger designed specifically for HubSpot users. It provides a clear, interactive map of your HubSpot workflows, eliminating the need to navigate through endless lists. By visualizing workflow triggers, enrollment types, connections between workflows, and inactive workflows, Howly enables users to debug faster and scale their automation with confidence. The tool is particularly valuable for marketing teams, sales operations, and agencies managing multiple HubSpot portals. Howly addresses key pain points such as workflow complexity, debugging inefficiency, and lack of visibility into workflow connections, making it an essential tool for anyone looking to optimize their HubSpot automation processes.
Howly Interface & Screenshots
Howly Official screenshot of the tool interface
What Can Howly Do? Key Features
Workflow Visualization
Howly automatically maps all your HubSpot workflows into an intuitive visual interface, showing triggers, enrollment types, and connections between workflows. Inactive workflows are highlighted in red for easy identification.
Connection Mapping
The tool intelligently displays relationships between workflows, helping users understand how different automations interact. Connected workflows are marked with purple dots, creating a clear overview of your automation ecosystem.
Multi-Portal Support
Howly Pro supports unlimited HubSpot Pro or Enterprise portals, making it ideal for agencies, consultants, and RevOps teams managing multiple client accounts or departments.
Non-Invasive Integration
Howly uses secure OAuth 2.0 authentication and never writes data to your HubSpot account. Users can disconnect at any time without affecting their HubSpot setup.
Focus Mode
To maintain clarity, workflow connections are only shown when a specific workflow is selected. This prevents visual clutter while still providing all necessary relationship information when needed.
Best Howly Use Cases & Applications
Workflow Debugging
Marketing teams can quickly identify and troubleshoot inactive workflows (marked in red) and understand why certain automations aren't triggering as expected, saving hours of manual investigation.
Agency Workflow Management
HubSpot agencies managing multiple client portals can use Howly Pro to visualize and optimize workflows across all accounts from a single interface, improving efficiency and service quality.
Automation Optimization
RevOps teams can visualize all connected workflows to identify redundant automations, spot optimization opportunities, and ensure their sales and marketing processes are properly aligned.
How to Use Howly: Step-by-Step Guide
Visit howly.io and click 'Connect to HubSpot' to begin the setup process. This initiates the secure OAuth 2.0 authentication flow.
Ensure your HubSpot instance has the required automation scopes enabled to allow Howly to access your workflow data.
Once connected, Howly automatically maps all your workflows, visualizing them in an interactive interface with color-coded indicators for active, inactive, and connected workflows.
Click on any workflow to see detailed connections and relationships with other workflows in your system, helping you understand and debug your automation ecosystem.
Howly Pros and Cons: Honest Review
Pros
Considerations
Is Howly Worth It? FAQ & Reviews
Yes, Howly currently supports contact-, company-, and deal-based workflows. Ticket-based workflows will be added soon once the HubSpot API supports them.
Some trigger types aren't exposed via HubSpot's V3 API. When Howly can't detect a trigger, it shows a placeholder so you're aware of the limitation rather than leaving you guessing.
Green dots indicate active workflows, red dots show inactive workflows, and purple dots mark workflows that are connected to others in your system.
To maintain a clean interface, Howly only shows connections when you select a specific workflow. This prevents visual clutter while ensuring all relationship information is available when needed.
The website doesn't specify trial information, but you can contact [email protected] to inquire about trial options or pricing details.