Dub
Modern link attribution platform for short links, conversion tracking, and affiliate programs
What is Dub? Complete Overview
Dub is a comprehensive link attribution platform designed to help businesses and marketers turn clicks into revenue. It combines short link management, conversion analytics, and affiliate program management into a single, powerful solution. Dub addresses the pain points of fragmented marketing tools by providing a unified platform that tracks every step from initial click to final sale. The platform is built for modern marketing teams, content creators, and businesses of all sizes looking to optimize their link-based marketing efforts. With advanced features like real-time analytics, custom domains, and automated payouts, Dub helps users move beyond vanity metrics to gain true clarity on their marketing performance.
Dub Interface & Screenshots
Dub Official screenshot of the tool interface
What Can Dub Do? Key Features
Advanced Short Links
Create and manage branded short links at scale with features like QR codes, device/geo-targeting, A/B testing, deep links, and custom domains. Organize links with folders and implement role-based access control for team collaboration.
Powerful Conversion Analytics
Track the complete customer journey from first click to final sale with Dub's attribution engine. Get real-time insights into clicks, leads, and sales with detailed breakdowns by source, campaign, and geography.
Affiliate Program Management
Build and manage profitable affiliate and referral programs with customizable commission structures. Automate global payouts with built-in tax compliance and provide partners with embedded dashboards.
Custom Domains & Branding
Boost click-through rates by 30% with custom domains that match your brand. Create branded QR codes and customize link previews to maintain consistent branding across all touchpoints.
Enterprise-grade API
Programmatically generate millions of short links with Dub's robust API. Includes multi-language SDKs (TypeScript, Python, Go, PHP, Ruby), real-time webhooks, and deferred deep linking capabilities.
Best Dub Use Cases & Applications
Marketing Campaign Attribution
Track which marketing channels (social media, email, ads) drive the most valuable traffic by using unique Dub links for each channel and analyzing conversion paths.
Affiliate Program Management
Launch and scale an affiliate program with customizable commission structures, automated payouts, and partner performance dashboards - all within Dub's platform.
Product-led Growth
Implement referral programs where existing customers can share branded links to earn rewards, helping drive viral growth for your product.
Geo-targeted Campaigns
Run location-specific promotions by creating geo-targeted links that direct users to different landing pages based on their country or region.
How to Use Dub: Step-by-Step Guide
Sign up for a Dub account and verify your email. You can start with a free plan or choose a paid plan based on your needs.
Set up your custom domain (optional but recommended for branding). Dub provides simple DNS record configuration instructions for this.
Create your first short link by entering the destination URL and customizing options like link expiration, cloaking, A/B testing, or geo-targeting as needed.
Share your short links across marketing channels. Dub automatically tracks all clicks and provides real-time analytics on performance.
Set up conversion tracking by integrating Dub with your CRM or e-commerce platform to measure how clicks translate to leads and sales.
For affiliate programs, configure your reward structure, invite partners, and let Dub handle automated payouts and tax compliance.
Dub Pros and Cons: Honest Review
Pros
Considerations
Is Dub Worth It? FAQ & Reviews
Dub goes beyond basic link shortening by combining link management with powerful conversion tracking and affiliate program features. Unlike Bitly, Dub provides complete attribution from click to sale and includes tools for managing partner payouts.
Yes, Dub fully supports custom domains. You can configure your DNS settings to use your branded domain for all short links, which typically increases click-through rates by 30% compared to generic domains.
Dub automates global payouts to partners with built-in tax compliance. You can set custom commission structures and Dub will track earnings, generate invoices, and handle payments through integrated payment processors.
Yes, Dub offers a comprehensive API with SDKs for multiple programming languages. The API allows you to programmatically create and manage links, track events, and integrate with your existing systems.
Dub provides real-time analytics on clicks, conversions, and revenue. You can drill down by traffic source, geographic location, device type, and other dimensions to understand exactly how your marketing performs.