Brella
AI-powered event platform for meaningful networking
What is Brella? Complete Overview
Brella is a cutting-edge event platform designed to transform how organizations host and manage events. With its AI-powered matchmaking and networking capabilities, Brella helps attendees make meaningful connections while providing event organizers with powerful tools for engagement, sponsorship monetization, and data analytics. The platform is ideal for conferences, trade shows, and corporate events seeking to maximize attendee engagement and ROI. Brella's customizable white-label solution allows brands to maintain their identity throughout the event experience, while seamless integrations with other event technologies create a unified attendee journey. Trusted by global organizations, Brella combines intuitive design with powerful features to deliver exceptional event experiences with proven results.
Brella Interface & Screenshots
Brella Official screenshot of the tool interface
What Can Brella Do? Key Features
AI-Powered Matchmaking
Brella's intelligent matchmaking algorithm analyzes attendee profiles, interests, and goals to facilitate high-quality connections. The system achieves industry-leading meeting acceptance rates by focusing on intent-based matching, ensuring relevant and valuable interactions for all participants. Event organizers can customize matching criteria to align with specific event objectives.
Custom Branding & White-Labeling
Completely customize the event app with your branding, from color schemes and logos to onboarding flows and interface elements. This white-label solution ensures a cohesive brand experience throughout the attendee journey, reinforcing your organization's identity and enhancing engagement.
Comprehensive Networking Tools
Beyond matchmaking, Brella offers lead scanning, meeting ratings, group meeting capabilities, and custom meeting locations. These features provide attendees with multiple ways to connect while giving organizers valuable insights into networking activity and ROI.
Seamless Integrations
Brella connects effortlessly with existing tech stacks through native integrations, a powerful API, and managed integration services. The platform can exchange data in real-time with registration systems, CRMs, and other event technologies, creating a unified attendee experience.
Sponsorship Monetization
Drive revenue through sponsor booths, matchmaking opportunities, and AI-powered prospecting tools. Sponsors gain valuable lead generation capabilities while organizers can track and demonstrate sponsorship ROI through detailed analytics.
Advanced Analytics
Gain actionable insights with comprehensive data on meetings, networking activity, attendee engagement, and content performance. Behavioral analytics reveal supply/demand signals and market trends to inform future event strategies.
Best Brella Use Cases & Applications
Industry Conference Networking
A large tech conference uses Brella's AI matchmaking to connect attendees with shared interests before the event, resulting in a 70% meeting acceptance rate and significantly higher attendee satisfaction scores compared to previous years.
Corporate Partner Summit
A multinational company hosts its annual partner summit on Brella, utilizing white-label branding and custom onboarding to create a seamless brand experience. The platform's group meeting feature facilitates collaboration between multiple partners simultaneously.
Trade Show Lead Generation
An exhibition organizer leverages Brella's lead scanning and meeting rating system to help exhibitors track and qualify leads effectively, demonstrating clear ROI to sponsors and increasing renewal rates.
How to Use Brella: Step-by-Step Guide
Set up your event by creating an account and configuring basic settings. Upload your branding elements and customize the interface to match your organization's identity.
Import attendee data or connect Brella to your registration system. Define networking objectives and configure matchmaking parameters based on your event goals.
Build your event agenda and content structure within the platform. Utilize multiple layout options and session types to create an engaging schedule.
Activate sponsor features and configure monetization options. Set up sponsor booths, matchmaking opportunities, and lead capture tools.
Launch the event and monitor engagement through real-time analytics. Use the admin dashboard to track meetings, session attendance, and networking activity.
Post-event, access comprehensive reports on attendee engagement, meeting outcomes, and sponsorship ROI. Use these insights to measure success and plan future events.
Brella Pros and Cons: Honest Review
Pros
Considerations
Is Brella Worth It? FAQ & Reviews
Brella's AI analyzes attendee profiles, interests, and stated goals to identify the most valuable connections. The system learns from user behavior and meeting outcomes to continuously improve matching quality throughout the event.
Yes, Brella offers native integrations with many registration platforms and a powerful API for custom connections. Their managed integration service can handle even complex tech stack requirements.
While Brella excels at in-person events, its features also support virtual and hybrid formats, including digital meeting scheduling and virtual sponsor interactions.
Brella provides detailed analytics on sponsor interactions, including meeting counts, lead quality assessments, and attendee engagement metrics, helping sponsors quantify their event investment.
Depending on your plan, Brella offers email support, priority assistance, or 24/7 dedicated support. All customers receive comprehensive training and resources to ensure successful events.