Nova
The complete platform to personalize, track, and act on your player data
What is Nova? Complete Overview
Nova is a next-generation player analytics and experimentation platform designed for game studios. It provides a unified solution to personalize player experiences, run experiments, and optimize game performance in real-time. The platform solves key pain points like fragmented analytics tools, slow experiment setups, and lack of actionable insights. Nova is built for game developers and studios looking to enhance player retention, engagement, and monetization through data-driven decisions. With lightning-fast response times and enterprise-grade scalability, Nova empowers creators to deliver tailored experiences without technical complexity.
Nova Interface & Screenshots
Nova Official screenshot of the tool interface
What Can Nova Do? Key Features
Personalize Experiences
Nova enables studios to tailor every moment to each player through rule-based segmentation and dynamic experience delivery. Create personalized content, offers, and gameplay elements that adapt based on player behavior and preferences.
A/B Testing Framework
Run sophisticated experiments with Nova's built-in A/B testing capabilities. Test game features, monetization strategies, and content variations with statistically valid results and real-time performance tracking.
Real-time Analytics
Monitor custom metrics and player interactions as they happen. Nova provides actionable insights and visualizations to help studios understand what's working and make data-driven optimizations.
AI-Powered Optimization
Leverage Nova's machine learning capabilities to automatically optimize player experiences. The platform analyzes patterns and provides intelligent recommendations to boost retention and revenue.
Developer SDKs
Easy integration with Unity, Unreal Engine, and mobile platforms through comprehensive SDKs. Nova supports TypeScript and offers seamless implementation without disrupting development workflows.
Best Nova Use Cases & Applications
Retention Optimization
A mobile game studio used Nova to test different onboarding flows and retention mechanics. By personalizing the first-time user experience based on player behavior, they achieved a 70% increase in D7 retention.
Monetization Testing
An RPG developer leveraged Nova's A/B testing to evaluate different pricing models and bundle offers. The insights helped them optimize their in-game store, resulting in $1.20 higher revenue per user.
LiveOps Experimentation
A live service game team used Nova to rapidly test seasonal events and limited-time modes. The platform's real-time analytics helped them identify the most engaging content, leading to 100x more feature interactions.
How to Use Nova: Step-by-Step Guide
Integrate Nova's SDK into your game using the provided Unity, Unreal, or mobile packages. The lightweight implementation takes minimal development time and won't impact performance.
Define your player segments and personalization rules through Nova's intuitive dashboard. Create conditions based on player behavior, spending patterns, or any custom metric you want to track.
Set up experiments using the A/B testing framework. Configure different variants of game features, content, or monetization strategies you want to test with your player base.
Monitor real-time analytics and experiment results through Nova's dashboard. View statistical significance indicators and performance metrics for each test variant.
Implement winning variations automatically or use AI recommendations to optimize further. Nova allows you to deploy successful experiments instantly to your entire player base.
Nova Pros and Cons: Honest Review
Pros
Considerations
Is Nova Worth It? FAQ & Reviews
Most studios can integrate Nova's SDK and start running basic experiments within a day. The lightweight SDK is designed for minimal impact on your development timeline.
Yes, Nova supports all major platforms through SDKs for Unity, Unreal Engine, and native mobile development. The platform is optimized for performance across all device types.
Absolutely. Nova was specifically designed for live ops experimentation with features like real-time analytics and instant deployment of winning variations.
Nova is built with enterprise-grade security and complies with major data protection regulations. All player data is anonymized and processed with strict access controls.
Nova offers dedicated technical support for all plans, with enterprise customers receiving 24/7 priority assistance and a dedicated account manager.