WorkMagic
Triangulated measurement for profitable marketing growth
What is WorkMagic? Complete Overview
WorkMagic is a cutting-edge platform designed to help omnichannel brands measure the true impact of their marketing efforts through incrementality testing, attribution modeling, and marketing mix modeling (MMM). By leveraging advanced methodologies, WorkMagic provides actionable insights that enable brands to optimize their media budgets, improve ROAS, and drive profitable growth. The platform is particularly beneficial for e-commerce brands, marketers, and growth teams looking to validate their marketing strategies and allocate budgets more effectively. With seamless integration with Shopify and other data sources, WorkMagic simplifies the process of setting up and running incrementality tests, making it accessible even for non-technical users.
WorkMagic Interface & Screenshots
WorkMagic Official screenshot of the tool interface
What Can WorkMagic Do? Key Features
Geo Incrementality Testing
WorkMagic helps brands create test and control groups by selecting comparable geographic areas. This allows for in-market experiments to measure the incremental impact of marketing channels or campaigns. The process is fully automated, eliminating the need for manual configurations and back-and-forth adjustments.
Incrementality-Adjusted Attribution
By automatically running incrementality tests and refining data-driven attribution models with test signals, WorkMagic provides the most accurate and reliable measurement of marketing performance. This ensures that brands can trust the data they use to make critical marketing decisions.
Incrementality-Calibrated MMM
WorkMagic integrates incrementality test results into Marketing Mix Modeling (MMM), offering actionable insights that help brands optimize media budgets across channels. This goes beyond traditional measurement to provide strategies for profitable growth.
Measure Marketing Halo Effect
WorkMagic measures the true impact of marketing efforts on all sales channels, including DTC, Amazon, wholesale, and retail. This holistic view helps brands understand the broader effects of their campaigns beyond direct conversions.
Seamless and Easy Onboarding
Setup takes just a few clicks, with WorkMagic's integration with Shopify for first-party tracking and other data sources. Brands can complete account setup in 10 minutes and launch their first test within a week, without needing coding or tech team support.
Best WorkMagic Use Cases & Applications
Optimizing TikTok Ad Spend
A brand used WorkMagic to uncover TikTok’s incremental impact on their DTC site and its halo effect on Amazon. This discovery allowed them to reallocate their budget to TikTok, treating it as a scalable, high-impact channel.
Improving ROAS with Meta Ads
Another brand leveraged WorkMagic’s incrementality testing to validate the effectiveness of their Meta campaigns. The insights gained led to a 29% increase in ROAS and a more confident approach to ad spending.
Reducing CAC with Incrementality Insights
By using WorkMagic’s triangulated measurement, a brand identified underperforming channels and reallocated their budget, resulting in a 25% decrease in Customer Acquisition Cost (CAC).
How to Use WorkMagic: Step-by-Step Guide
Connect your accounts by linking your Shopify store and all relevant marketing and sales channels within the WorkMagic platform. This step is quick and straightforward, requiring no technical expertise.
Schedule an incrementality test by selecting the marketing channels or campaigns you want to evaluate. WorkMagic automates the eligibility checking, test design, and hold-out setup.
Run and monitor the incrementality test in real-time. WorkMagic provides dashboards to track progress and preliminary results as the test unfolds.
Review the test results and calibrate your attribution model based on the insights gained. WorkMagic offers detailed reports and recommendations for optimizing your marketing strategy.
WorkMagic Pros and Cons: Honest Review
Pros
Considerations
Is WorkMagic Worth It? FAQ & Reviews
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel. Lower order volumes may be acceptable in some cases.
The duration varies based on the test design and objectives, but most tests run for a few weeks to ensure statistically significant results.
The number of tests depends on your plan. Pro and Enterprise plans offer more flexibility and higher test limits.
Brands can expect insights into the true incremental impact of their marketing efforts, leading to better budget allocation, improved ROAS, and reduced CAC.