Gauge
AI Visibility Platform & Analytics for Generative Engine Optimization
What is Gauge? Complete Overview
Gauge is a comprehensive AI visibility platform designed to help brands track, analyze, and optimize their presence in AI-generated search results across platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. It addresses the critical pain point of brands being invisible in AI search responses, which is increasingly becoming the primary research tool for customers. Gauge provides actionable insights and recommendations to improve AI visibility, ensuring brands appear in AI-generated answers when prospects search for solutions in their category. The platform is particularly valuable for B2B software, professional services, healthcare technology, financial services, and e-commerce companies looking to maintain a competitive edge in AI search.
Gauge Interface & Screenshots
Gauge Official screenshot of the tool interface
What Can Gauge Do? Key Features
Brand Rankings
Track how your brand ranks among competitors across AI platforms. Gauge provides detailed analytics on your brand's visibility in AI-generated answers, helping you understand your competitive position and identify areas for improvement.
Prompt Intelligence
Research and analyze which prompts drive visibility in your category. Gauge identifies the most impactful queries that generate AI responses, allowing you to optimize your content for these high-value prompts.
Action Center
Get prioritized content gaps and actionable recommendations. Gauge's Action Center provides data-driven suggestions to improve your AI visibility, focusing on the highest-impact opportunities first.
Competitive Intelligence
Discover what your competitors are doing and where they're beating you. Gauge analyzes competitor mentions in AI responses, revealing their strategies and helping you identify gaps in your own visibility.
Citation Opportunities
Identify high-impact citation placements and analyze source performance. Gauge shows you which sources are frequently cited by AI platforms in your industry, enabling you to target these for better visibility.
GEO Audit
Conduct a technical AI optimization audit for your website and content structure. Gauge evaluates your content's readiness for AI search and provides recommendations for Generative Engine Optimization (GEO).
Daily Monitoring
Gauge monitors AI-generated answers daily across multiple platforms, providing historical and over-time performance data. This ensures you always have the latest insights into your brand's AI visibility.
Gap Analysis
Identify specific prompts where competitors appear but you don't. Gauge's gap analysis reveals missed opportunities and helps you prioritize content creation and optimization efforts.
Best Gauge Use Cases & Applications
B2B Software Company
A B2B software company uses Gauge to track its visibility in AI-generated answers when prospects search for solutions in its category. By identifying content gaps and optimizing for high-impact prompts, the company increases its AI mention rate by 20 percentage points in just four days.
E-commerce Brand
An e-commerce brand leverages Gauge's citation intelligence to discover high-impact placement opportunities. By targeting frequently-cited sources, the brand triples its AI visibility and drives more qualified traffic to its website.
Professional Services Firm
A professional services firm uses Gauge's competitive intelligence to understand how competitors are appearing in AI search results. The firm then creates targeted content to close visibility gaps and establish itself as a leader in its industry.
How to Use Gauge: Step-by-Step Guide
Book a Demo: Start by scheduling a demo with Gauge to understand how the platform works and how it can help your brand improve AI visibility.
Set Up Your Account: After signing up, configure your account by adding your brand name, competitors, and relevant industry categories to track.
Monitor AI Visibility: Gauge automatically tracks your brand's mentions across AI platforms like ChatGPT, Perplexity, and Gemini, providing daily updates on your visibility.
Analyze Competitors: Use Gauge's competitive intelligence tools to see how your competitors are performing in AI search and identify gaps in your own strategy.
Implement Recommendations: Follow the prioritized recommendations from Gauge's Action Center to optimize your content and improve your AI visibility.
Track Progress: Continuously monitor your brand's performance over time and adjust your strategy based on Gauge's insights and analytics.
Gauge Pros and Cons: Honest Review
Pros
Considerations
Is Gauge Worth It? FAQ & Reviews
AI isn't replacing Google search entirely, but it's fundamentally changing how people discover brands and solutions. Smart brands are optimizing for both traditional search and AI platforms now, rather than waiting until AI search becomes dominant.
AI search optimization involves identifying and targeting the specific questions and phrases prospects use when querying AI platforms. Gauge analyzes prompts daily to understand which generate responses in your category, then shows you where you're missing opportunities.
Getting cited more often requires understanding which sources AI platforms reference most when discussing your category. Gauge shows you which websites, articles, and even social media posts get cited most frequently, helping you identify high-impact placement opportunities.
Gauge provides three unique advantages: gap analysis showing specific prompts where competitors appear but you don't, citation intelligence revealing which sources drive the most AI mentions, and an Action Center with specific content and placement recommendations.
Absolutely. Gauge specializes in B2B and SaaS AI visibility tracking. We understand the longer sales cycles and multiple decision-makers involved in B2B purchases, helping you appear when prospects research solutions like yours.
Gauge's Action Center provides recommendations for content opportunities. We analyze which prompts your competitors dominate, how frequently those prompts generate responses, and your current mention rate for related queries, creating a prioritized list of content opportunities.
Off-page opportunities are often the highest-impact way to improve AI visibility quickly. Gauge identifies which third-party sources get cited most in your category, then shows you placement opportunities on those high-authority sites.
You'll gradually lose market share as prospects increasingly discover competitors through AI search instead of finding you. Companies that optimize early capture mind share and establish category authority in AI responses.
Key metrics include overall mention rate across all tracked prompts, share of voice compared to top competitors, citation rate from high-authority sources, improvement in category-specific prompt coverage, and platform-specific performance.
Daily monitoring is essential because AI responses can change rapidly based on new content and algorithm updates. Gauge automatically runs your prompt set daily across all platforms, so you'll know immediately when your visibility improves or if competitors gain ground.