Jackal
AI-powered website audits to win clients effortlessly
What is Jackal? Complete Overview
Jackal is an AI-powered website audit tool designed specifically for agencies and digital marketing professionals. It automates the process of creating comprehensive, white-labeled website audits that highlight conversion optimization opportunities. By analyzing 40+ criteria across content, design, trust signals, and mobile responsiveness, Jackal delivers actionable insights in under 30 seconds. The tool helps agencies close deals faster by providing data-driven reports that justify redesign needs and showcase expertise. With features like automated lead generation through API integrations and beautiful white-labeled reports, Jackal transforms website audits from time-consuming manual processes into powerful sales tools.
Jackal Interface & Screenshots
Jackal Official screenshot of the tool interface
What Can Jackal Do? Key Features
Comprehensive Website Analysis
Jackal evaluates 40+ criteria across 6 main categories: content, copywriting, design, call-to-action, trust/social proof, and mobile responsiveness. The AI automatically adjusts its evaluation criteria based on the website's industry, ensuring relevant and high-impact insights for each unique business context.
Prioritized Recommendations
The tool doesn't just identify issues - it prioritizes them based on impact vs. effort, helping users focus on changes that will deliver the most significant conversion improvements. Recommendations come with detailed justifications and are organized by category for easy implementation.
White-Labeled Reporting
Jackal allows complete branding customization for agencies. Users can add their logo, set custom calls-to-action, and share professional reports via public links or PDF exports. This feature makes the tool ideal for client-facing work and lead generation.
API Integration
For advanced users, Jackal offers API access (on Pro and Enterprise plans) to integrate audit functionality directly into agency websites. This enables automated lead generation by allowing prospects to request free audits without leaving the agency's site.
Instant Results
Unlike manual audits that can take hours, Jackal delivers comprehensive analyses in under 30 seconds. This rapid turnaround allows agencies to provide immediate value in sales conversations and dramatically reduces the time spent on client acquisition.
Best Jackal Use Cases & Applications
Agency Sales Process
Digital agencies use Jackal to create instant audits during sales conversations, demonstrating expertise and justifying redesign needs with data. This helps close deals faster and positions the agency as a knowledgeable partner.
Lead Generation
Agencies integrate Jackal's API into their websites to offer free audits as a lead magnet. Visitors can request instant audits, providing the agency with qualified leads who have already demonstrated interest in their services.
Client Onboarding
When starting with new clients, agencies use Jackal audits to establish a baseline understanding of website performance and identify quick-win optimization opportunities to demonstrate early value.
Conversion Rate Optimization
CRO specialists use Jackal's prioritized recommendations to focus their optimization efforts on high-impact areas, saving time on initial analysis and ensuring they address the most critical issues first.
How to Use Jackal: Step-by-Step Guide
Enter the website URL you want to audit in Jackal's dashboard. No installation or technical setup is required - the tool works entirely in the cloud.
Wait approximately 30 seconds while Jackal's AI analyzes the site across 40+ criteria, automatically detecting the industry and adjusting its evaluation parameters accordingly.
Review the comprehensive audit report, which includes category scores, prioritized recommendations, and detailed justifications for each suggestion.
Customize the report with your agency's branding (logo, colors, CTAs) if desired, using the white-labeling options available in your account settings.
Share the audit with clients or prospects via a public link or PDF export, or use the API to integrate the audit functionality directly into your agency's website for lead generation.
Jackal Pros and Cons: Honest Review
Pros
Considerations
Is Jackal Worth It? FAQ & Reviews
Jackal evaluates 40+ criteria across 6 categories: content, copywriting, design, call-to-action, trust/social proof, and mobile responsiveness. The AI customizes its analysis based on your industry for relevant insights.
Jackal's AI is extensively tested and refined for high accuracy, with specialized criteria for different industries. While most insights are spot-on, user feedback helps continuously improve the models.
No installation required. Jackal works entirely in the cloud - just enter a URL to get instant analysis without plugins or code.
Jackal focuses primarily on CRO (Conversion Rate Optimization), analyzing user experience, content quality, and design. While some aspects may affect SEO, it's not a dedicated SEO tool.
Yes, on Basic plans and above you can remove Jackal branding and add your own logo, colors, and custom calls-to-action.
Unlike tools that focus on narrow aspects like SEO, Jackal provides a holistic analysis of 40+ conversion factors with impact-prioritized recommendations, making it ideal for agencies needing comprehensive yet quick insights.