THEIA
AI-powered sales and distribution for FMCG and CPG industries
What is THEIA? Complete Overview
THEIA is an AI-powered platform designed to transform sales and distribution for the FMCG (Fast-Moving Consumer Goods) and CPG (Consumer Packaged Goods) industries. Built by industry experts, THEIA connects all stakeholders in the supply chain, enhances salesforce performance, and enables real-time decision-making. The platform offers comprehensive visibility and control over the entire value chain, optimizing processes from order placement to payment. With features like multi-level pricing, delivery compliance tracking, and actionable analytics, THEIA helps businesses streamline operations, reduce guesswork, and drive sustainable growth. Target users include distributors, retailers, and sales teams looking to improve efficiency and market reach.
THEIA Interface & Screenshots

THEIA Official screenshot of the tool interface
What Can THEIA Do? Key Features
Sales and Distribution Management
THEIA provides full visibility and control over your entire value chain with its data-driven and easy-to-use platform. It helps optimize the order-to-cash cycle, implement multi-level pricing and promotions, and ensure delivery compliance through real-time tracking of delivery vehicles.
AI Retail Watch
Transform retail operations with AI-powered insights and merchandising tools. Optimize shelf space and cooler utilization, track competitor pricing, and identify best-selling and zero-sale SKUs to enhance retail execution.
AI Market Watch
Enhance market reach with comprehensive, AI-powered market analysis. Improve distribution efficiency by closing coverage gaps and identifying white spaces and untapped markets.
AI Suggestive Selling
Increase sales with AI-driven recommendations tailored to your customers. Receive demand-driven product recommendations, adjust offerings by identifying zero-sale SKUs, and improve drop size with data-driven insights.
Salesforce Management
Maximize salesforce productivity with automated tools that simplify operations and track performance. Monitor attendance and geo-fence visits, track performance metrics and KPIs, and automate routine sales activities.
Asset Management
Take control of your tools of trade assets with advanced scanning and tracking tools. Maintain a digital record of deployed assets, scan and track assets to monitor utilization, and manage service tickets.
Kharidari Marketplace
Simplify B2B transactions and enhance retailer relationships. Empower retailers to place orders directly, integrate microfinance solutions to improve ticket sizes, and offer exclusive deals and discounts.
Best THEIA Use Cases & Applications
Optimizing Retail Execution
A beverage company uses THEIA's AI Retail Watch to optimize shelf space and cooler utilization, ensuring their products are always available and prominently displayed, leading to increased sales.
Expanding Market Reach
An FMCG distributor leverages AI Market Watch to identify untapped markets and close coverage gaps, resulting in expanded distribution and higher revenue.
Enhancing Salesforce Productivity
A CPG company implements THEIA's salesforce management tools to automate routine activities and track performance metrics, significantly improving team productivity and sales outcomes.
How to Use THEIA: Step-by-Step Guide
Book a demo to explore THEIA's capabilities and see how it can fit into your business operations.
Onboard your team and integrate THEIA with your existing systems for seamless data flow and operations.
Utilize the AI Retail Watch and AI Market Watch tools to gain insights into retail operations and market trends.
Implement AI Suggestive Selling to receive tailored product recommendations and optimize sales strategies.
Monitor and track salesforce performance and asset utilization through THEIA's dashboard and analytics.
Leverage the Kharidari Marketplace to streamline B2B transactions and enhance retailer engagement.
THEIA Pros and Cons: Honest Review
Pros
Considerations
Is THEIA Worth It? FAQ & Reviews
THEIA is designed for the FMCG (Fast-Moving Consumer Goods) and CPG (Consumer Packaged Goods) industries, helping businesses streamline sales and distribution processes.
THEIA automates routine sales activities, tracks performance metrics, and provides real-time insights, enabling sales teams to focus on high-value tasks and improve efficiency.
Yes, THEIA can integrate with your existing ERP, CRM, and other business systems to ensure seamless data flow and operations.
THEIA offers a demo for businesses to explore its features. Contact their team to schedule a demo and discuss trial options.
THEIA offers various levels of support depending on the plan, including standard support for Basic users and priority support for Pro and Enterprise customers.