ROCK Family Office
Empowering innovation through a diverse family of companies
What is ROCK Family Office? Complete Overview
The ROCK Family Office is the backbone of a diverse collection of more than 100 companies founded by Dan Gilbert, the visionary behind Rocket Mortgage. Established in 1985, Rocket Mortgage grew into one of the world's largest mortgage lenders, creating a platform for new investments, mergers, acquisitions, and incubation. Today, the Rock Family of Companies spans industries from fintech to sports, including the first online mortgage company, a stock exchange of things, and an NBA Championship team. With over 15,000 team members globally, the family of companies is proudly based in Detroit and Cleveland, driving innovation and growth across various sectors.
ROCK Family Office Interface & Screenshots

ROCK Family Office Official screenshot of the tool interface
What Can ROCK Family Office Do? Key Features
Diverse Portfolio
The ROCK Family Office oversees a diverse portfolio of more than 100 companies across industries such as fintech, real estate, sports, and technology. This diversity allows for cross-industry innovation and collaboration.
Strategic Investments
The Family Office facilitates strategic investments, mergers, and acquisitions, leveraging the success of Rocket Mortgage to empower new ventures and scale existing ones.
Incubation Platform
ROCK provides a robust incubation platform for startups and new ventures, offering resources, mentorship, and access to a vast network of industry leaders.
Global Presence
With over 15,000 team members worldwide, the Rock Family of Companies has a significant global footprint, fostering innovation and growth in key markets.
Community Impact
Proudly based in Detroit and Cleveland, the Family Office is deeply committed to community development and economic growth in these regions.
Best ROCK Family Office Use Cases & Applications
Startup Incubation
A tech startup leverages ROCK's incubation platform to access resources, mentorship, and funding, accelerating its growth and market entry.
Strategic Acquisition
A mid-sized fintech company is acquired by the Rock Family of Companies, gaining access to a broader network and scaling opportunities.
Community Development
Local businesses in Detroit and Cleveland partner with ROCK to drive economic growth and create jobs, benefiting from the Family Office's commitment to community impact.
How to Use ROCK Family Office: Step-by-Step Guide
Explore the portfolio of companies under the ROCK Family Office to understand the breadth of industries and ventures supported.
Identify potential collaboration opportunities or investment areas that align with your business goals or interests.
Reach out through the provided LinkedIn or Instagram channels to connect with the ROCK Family Office team.
Engage in discussions about potential partnerships, investments, or incubation opportunities tailored to your needs.
ROCK Family Office Pros and Cons: Honest Review
Pros
Considerations
Is ROCK Family Office Worth It? FAQ & Reviews
The ROCK Family Office is the central entity managing a diverse portfolio of over 100 companies founded by Dan Gilbert, including Rocket Mortgage and other innovative ventures.
You can explore collaboration opportunities by reaching out through their LinkedIn or Instagram channels or visiting their website for more information.
The companies are proudly based in Detroit and Cleveland, with a global presence spanning over 15,000 team members worldwide.