PIMMS
Track clicks, leads, and revenue with smart marketing attribution
What is PIMMS? Complete Overview
PIMMS is a powerful marketing tracking and attribution tool designed to help businesses and marketers track every link, identify leads, and attribute revenue to the right channels, posts, and emails. Unlike traditional analytics tools that only track clicks, PIMMS provides deep insights into visitor journeys, conversions, and revenue attribution. It solves the pain points of unclear marketing performance, inefficient link management, and lack of actionable data. PIMMS is ideal for marketers, freelancers, agencies, and businesses of all sizes looking to optimize their marketing efforts with precise tracking and attribution.
PIMMS Interface & Screenshots
PIMMS Official screenshot of the tool interface
What Can PIMMS Do? Key Features
Smart Link Tracking
PIMMS allows you to create branded short links with UTM parameters automatically captured across ads, posts, and emails. These smart links provide real-time analytics, helping you understand which links drive the most engagement and conversions.
Lead Identification
Identify visitors and capture lead data with PIMMS. The tool tracks each submission to its true source and campaign, enriching leads with campaign details and interaction history. This helps you understand who your visitors are and how they engage with your content.
Revenue Attribution
Connect Stripe and other payment platforms to attribute revenue to specific campaigns and creatives. PIMMS goes beyond last-click attribution, providing insights into which marketing efforts drive the most revenue and ROI.
Deep Linking
PIMMS deeplinks remove the hassle of in-app browsers, opening links directly in official apps like Instagram, YouTube, and LinkedIn. This improves user experience and increases conversion rates by up to 30%.
Custom Domains
Use your own domain for short links to enhance brand credibility and deliverability. PIMMS supports multiple custom domains, making your links look more professional and trustworthy.
Integration Ecosystem
PIMMS integrates seamlessly with popular tools like Stripe, Shopify, Cal.com, Zapier, and WordPress. The platform continuously adds new integrations to fit your workflow and streamline your marketing efforts.
Lead Scoring AI
PIMMS includes intelligent lead scoring to prioritize high-value prospects. Understand which leads are most likely to convert and focus your efforts on the opportunities that matter most.
Funnel A/B Testing
Test different funnel variations to optimize conversions. PIMMS provides insights into which strategies perform best, helping you refine your marketing campaigns for maximum impact.
Best PIMMS Use Cases & Applications
Social Media Campaigns
Track the performance of your LinkedIn, Instagram, or TikTok posts with PIMMS. Understand which content drives the most clicks, leads, and revenue, and optimize your social media strategy accordingly.
Email Marketing
Use PIMMS to track email campaign performance. See which emails generate the most engagement and conversions, and attribute revenue to specific campaigns for better ROI measurement.
Lead Generation
Identify and score leads from forms, calendar bookings, and other sources. PIMMS helps you understand which channels and campaigns drive the highest-quality leads, enabling you to focus your efforts effectively.
E-commerce Tracking
Connect PIMMS with Shopify or Stripe to track sales and attribute revenue to specific marketing efforts. Understand which ads, posts, or emails drive the most purchases and optimize your e-commerce strategy.
How to Use PIMMS: Step-by-Step Guide
Sign up for a free PIMMS account and access the dashboard. No credit card is required to get started.
Install the PIMMS script on your website or app. The setup is quick and requires no technical expertise—just paste the script and you're ready to go.
Create your first smart link. Customize the link with UTM parameters, a custom domain, and other tracking options to suit your campaign needs.
Share your smart link across marketing channels, such as emails, social media, and ads. PIMMS will track clicks, leads, and conversions in real time.
Analyze the data in your PIMMS dashboard. View detailed reports on link performance, lead sources, and revenue attribution to make data-driven decisions.
Optimize your campaigns based on insights. Double down on what works and adjust or eliminate underperforming strategies to maximize ROI.
PIMMS Pros and Cons: Honest Review
Pros
Considerations
Is PIMMS Worth It? FAQ & Reviews
PIMMS opens links in official apps (e.g., Instagram, YouTube) instead of in-app browsers, ensuring users stay signed in and reducing friction in the conversion process.
You’ll see immediate improvements in user experience, and revenue impact typically becomes visible within days as conversions are tracked in real time.
No. PIMMS is 100% web-based and requires no coding. Basic setup takes 10–15 minutes by pasting a script.
Yes. Install the script on your root domain and subdomains to unify analytics. External domains are also supported.
Yes. The Pro lifetime plan is a one-time payment of €59 with no recurring fees, offering unlimited links and full conversion tracking.