Maillayer
Self-hosted email marketing without subscriptions
What is Maillayer? Complete Overview
Maillayer is a self-hosted email marketing platform designed as a cost-effective alternative to services like Mailchimp. It allows users to buy the software once and host it themselves, eliminating recurring subscription fees. By connecting to Amazon SES, users can send emails at a low cost of $0.10 per 1,000 emails. Maillayer is ideal for businesses, marketers, and indie hackers who want full control over their email campaigns without ongoing costs. It offers comprehensive features including campaign creation, performance tracking, contact management, and integrations with platforms like Firebase, Airtable, and Google Sheets. With Maillayer, users can send from their own domains, enjoy advanced analytics, and manage multiple brands effortlessly.
Maillayer Interface & Screenshots

Maillayer Official screenshot of the tool interface
What Can Maillayer Do? Key Features
Email Campaigns
Create and send beautiful email campaigns with detailed performance tracking to monitor opens, clicks, and engagement.
Geographic Insights
Gain location-based analytics with device and browser tracking to understand your audience better.
Contact Management
Organize your contact lists with easy CSV imports or manual additions for seamless list management.
Integration
Connect with Firebase, Airtable, Google Sheets, and more to sync contacts and automate workflows.
Custom Domain
Send emails from your own domain with DNS and DKIM verification for enhanced credibility.
AWS Powered
Leverage Amazon SES infrastructure for reliable email delivery and scalability.
Template Editor
Create reusable email templates to maintain consistent branding across all campaigns.
Event Tracking
Monitor every interaction in real-time to gain insights into recipient engagement.
Brand Verification
A simple 3-step process to authenticate your brand and start sending emails securely.
Performance Stats
Access detailed metrics on opens, clicks, and engagement to optimize your campaigns.
Best Maillayer Use Cases & Applications
Marketing Campaigns
Businesses can use Maillayer to create and send targeted marketing campaigns, track performance, and optimize engagement without recurring fees.
Transactional Emails
Developers can integrate Maillayer's API to send automated transactional emails, such as order confirmations and password resets, with custom templates.
Multi-brand Management
Agencies managing multiple brands can use Maillayer to handle separate domains, sender details, and analytics for each brand from a single platform.
How to Use Maillayer: Step-by-Step Guide
Connect your Git repository to Maillayer and select the branch you want to deploy from.
Configure your environment by setting variables, build commands, and domain settings in the Maillayer dashboard.
Deploy your app and start sending emails. Monitor logs and performance in real-time for optimal results.
Maillayer Pros and Cons: Honest Review
Pros
Considerations
Is Maillayer Worth It? FAQ & Reviews
Maillayer is an email marketing platform that helps you send campaigns, manage contacts, and track performance with powerful integrations and analytics.
Yes, you need an AWS account with SES configured. This gives you full control, better deliverability, and no email sending limits from our side.
Our automated warmup gradually increases your sending volume over time to establish sender reputation and improve deliverability, helping you avoid spam filters.
Yes, you can create multiple brands, each with its own verified domain, sender details, and AWS SES configuration for complete flexibility.
We support Firebase, Airtable, Google Sheets for contact syncing, with more integrations like Supabase and Auth0 coming soon.