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Maillayer

Self-hosted email marketing without subscriptions

email marketingself-hostedAWS SEStransactional emailscampaign trackingMarketing ToolsEmail SoftwareSelf-Hosted Solutions
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Collected: 2025/11/3

What is Maillayer? Complete Overview

Maillayer is a self-hosted email marketing platform designed as a cost-effective alternative to services like Mailchimp. It allows users to buy the software once and host it themselves, eliminating recurring subscription fees. By connecting to Amazon SES, users can send emails at a low cost of $0.10 per 1,000 emails. Maillayer is ideal for businesses, marketers, and indie hackers who want full control over their email campaigns without ongoing costs. It offers comprehensive features including campaign creation, performance tracking, contact management, and integrations with platforms like Firebase, Airtable, and Google Sheets. With Maillayer, users can send from their own domains, enjoy advanced analytics, and manage multiple brands effortlessly.

Maillayer Interface & Screenshots

Maillayer Maillayer Interface & Screenshots

Maillayer Official screenshot of the tool interface

What Can Maillayer Do? Key Features

Email Campaigns

Create and send beautiful email campaigns with detailed performance tracking to monitor opens, clicks, and engagement.

Geographic Insights

Gain location-based analytics with device and browser tracking to understand your audience better.

Contact Management

Organize your contact lists with easy CSV imports or manual additions for seamless list management.

Integration

Connect with Firebase, Airtable, Google Sheets, and more to sync contacts and automate workflows.

Custom Domain

Send emails from your own domain with DNS and DKIM verification for enhanced credibility.

AWS Powered

Leverage Amazon SES infrastructure for reliable email delivery and scalability.

Template Editor

Create reusable email templates to maintain consistent branding across all campaigns.

Event Tracking

Monitor every interaction in real-time to gain insights into recipient engagement.

Brand Verification

A simple 3-step process to authenticate your brand and start sending emails securely.

Performance Stats

Access detailed metrics on opens, clicks, and engagement to optimize your campaigns.

Best Maillayer Use Cases & Applications

Marketing Campaigns

Businesses can use Maillayer to create and send targeted marketing campaigns, track performance, and optimize engagement without recurring fees.

Transactional Emails

Developers can integrate Maillayer's API to send automated transactional emails, such as order confirmations and password resets, with custom templates.

Multi-brand Management

Agencies managing multiple brands can use Maillayer to handle separate domains, sender details, and analytics for each brand from a single platform.

How to Use Maillayer: Step-by-Step Guide

1

Connect your Git repository to Maillayer and select the branch you want to deploy from.

2

Configure your environment by setting variables, build commands, and domain settings in the Maillayer dashboard.

3

Deploy your app and start sending emails. Monitor logs and performance in real-time for optimal results.

Maillayer Pros and Cons: Honest Review

Pros

One-time payment with no recurring fees
Self-hosted for full control and privacy
Unlimited contacts, campaigns, and brands
Advanced analytics and performance tracking
Integrations with popular platforms like Firebase and Airtable

Considerations

Requires AWS account setup
Initial setup may be complex for non-technical users
Limited customer support compared to subscription-based services

Is Maillayer Worth It? FAQ & Reviews

Maillayer is an email marketing platform that helps you send campaigns, manage contacts, and track performance with powerful integrations and analytics.

Yes, you need an AWS account with SES configured. This gives you full control, better deliverability, and no email sending limits from our side.

Our automated warmup gradually increases your sending volume over time to establish sender reputation and improve deliverability, helping you avoid spam filters.

Yes, you can create multiple brands, each with its own verified domain, sender details, and AWS SES configuration for complete flexibility.

We support Firebase, Airtable, Google Sheets for contact syncing, with more integrations like Supabase and Auth0 coming soon.

How Much Does Maillayer Cost? Pricing & Plans

One-time Payment

$99 (limited time offer, originally $249)
Self-hosted on unlimited domains
Unlimited contacts
Unlimited campaigns
Unlimited brands
Advanced analytics dashboard
Transactional email API
Lifetime updates

Maillayer Support & Contact Information

Last Updated: 11/3/2025
Data Overview

Monthly Visits (Last 3 Months)

2025-07
989
2025-08
-
2025-09
780

Growth Analysis

Growth Volume
+780
Growth Rate
78.0K%
User Behavior Data
Monthly Visits
780
Bounce Rate
0.0%
Visit Depth
2.0
Stay Time
0m
Domain Information
Domainmaillayer.com
Created Time12/3/2023
Expiry Time12/3/2025
Domain Age701 days
Traffic Source Distribution
Search
0.0%
Direct
-
Referrals
0.0%
Social
0.0%
Paid
0.0%
Geographic Distribution (Top 5)
#1-
-
#2-
-
#3-
-
#4-
-
#5-
-
Top Search Keywords (Top 5)
1
sendlayer pricing
400
#2 - No Traffic Data Available
#3 - No Traffic Data Available
#4 - No Traffic Data Available
#5 - No Traffic Data Available