Lorelight
A GEO platform for tracking brand mentions in AI search engines
What is Lorelight? Complete Overview
Lorelight was a generative engine optimization (GEO) platform designed to help businesses improve their visibility in AI search engines like ChatGPT, Claude, and Perplexity. It tracked brand mentions in AI-generated answers and monitored visibility across AI search results. The tool worked technically, and customers signed up, but the creator realized that the insights provided didn't change customer behavior, as the same brand-building fundamentals that work for SEO also apply to GEO. The creator ultimately decided to shut down Lorelight as it didn't solve a problem that needed a separate solution.
Lorelight Interface & Screenshots
Lorelight Official screenshot of the tool interface
What Can Lorelight Do? Key Features
AI Search Visibility Tracking
Lorelight tracked brand mentions in AI search engines like ChatGPT, Claude, and Perplexity, providing insights into how often and in what context brands were mentioned in AI-generated answers.
Competitor Visibility Monitoring
The tool allowed users to monitor their competitors' visibility in AI search results, helping them understand the competitive landscape in AI-generated content.
Citation Analysis
Lorelight helped businesses understand what was driving citations in AI search results, providing data on which content or factors led to more mentions in AI-generated answers.