Fullpath
Digital Marketing & Customer Data Platform for Auto Dealerships
What is Fullpath? Complete Overview
Fullpath is an enhanced Customer Data Platform (CDP) designed specifically for auto dealerships. It consolidates siloed dealership data sources into a unified system, enabling seamless omni-channel marketing journeys tailored for individual shoppers. The platform leverages machine learning, artificial intelligence, and predictive analytics to help dealerships make data-driven decisions across marketing, sales, and other departments. Fullpath addresses key pain points such as fragmented data, inefficient marketing efforts, and compliance with data privacy regulations. Its target audience includes auto dealerships looking to enhance customer engagement, optimize marketing strategies, and improve operational efficiency.
Fullpath Interface & Screenshots
Fullpath Official screenshot of the tool interface
What Can Fullpath Do? Key Features
Data Unification
Fullpath’s CDP eliminates data silos by unifying first and third-party data sources, creating a single source of truth for all dealership metrics and insights. This ensures consistency and accuracy across all departments.
360° Shopper Views
Trace every customer touchpoint from the first ad click to vehicle purchase and service appointments. Fullpath integrates website, CRM, and advertising data to provide a comprehensive view of each shopper’s journey.
Personalized Customer Experiences
Leverage unified data to personalize marketing touchpoints based on individual shopper needs and interests. Fullpath ensures relevant and engaging interactions throughout the customer journey.
Marketing Optimization
Fullpath’s CDP uses identity resolution technology to clean and normalize data, eliminating duplicate leads and creating unified shopper profiles. This helps dealerships avoid redundant marketing efforts.
Sales Funnel Engagement
Engage shoppers at every point of the sales funnel with highly targeted messaging. Fullpath’s AI-powered solutions create extended customer journeys to maximize lifetime value (LTV).
Data Privacy Compliance
Fullpath ensures compliance with FTC safeguard rules through top-level encryption technology. Dealerships can trust that their data is secure and legally protected.
Dynamic Payments
Fullpath’s Dynamic Payments feature offers real-time accuracy by reflecting live inventory, incentives, rebates, and current financing. This reduces stale pricing and missed opportunities.
Best Fullpath Use Cases & Applications
Customer Journey Personalization
A dealership uses Fullpath to track a customer’s journey from their first website visit to vehicle purchase and service appointments. By analyzing this data, the dealership sends personalized offers and reminders, increasing customer retention and satisfaction.
Marketing Campaign Optimization
A dealership leverages Fullpath’s AI tools to identify high-intent shoppers and target them with tailored ads. This results in higher click-through rates and lead conversions, reducing wasted ad spend.
Inventory Management
Fullpath’s Dynamic Payments feature ensures that offers reflect live inventory and incentives. This prevents customer frustration caused by outdated pricing and improves showroom visits.
How to Use Fullpath: Step-by-Step Guide
Sign up for Fullpath and connect your dealership’s data sources, including website, CRM, DMS, and advertising platforms.
Configure the CDP to unify and normalize your data, ensuring a single source of truth for all metrics and insights.
Set up personalized marketing campaigns using Fullpath’s AI-powered tools to target shoppers at different stages of the sales funnel.
Monitor real-time analytics and adjust campaigns based on performance data to optimize engagement and conversions.
Leverage Fullpath’s compliance features to ensure data privacy and security, avoiding legal issues and building customer trust.
Fullpath Pros and Cons: Honest Review
Pros
Considerations
Is Fullpath Worth It? FAQ & Reviews
An enhanced CDP is a technology-driven platform that consolidates siloed dealership data sources and leverages that data to create automated, seamless omni-channel marketing journeys for individual shoppers.
Fullpath’s enhanced CDP connects disjointed dealership data into one cohesive system, enabling data-driven decisions for marketing, sales, and other departments through AI and predictive analytics.
Benefits include eliminating data silos, compiling 360° shopper views, personalizing customer experiences, optimizing marketing efforts, engaging the entire sales funnel, and ensuring compliance with data privacy regulations.
Fullpath integrates with website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google ads, Facebook ads, and other automotive technology providers via its open API.
Fullpath uses top-level encryption technology to secure data and ensure compliance with FTC safeguard rules, protecting dealerships from legal issues.