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DataBackfill

Sync historical GA4 data to BigQuery effortlessly

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Collected: 2025/10/5

What is DataBackfill? Complete Overview

DataBackfill is a specialized tool designed to backfill historical Google Analytics 4 (GA4) data into BigQuery, ensuring that businesses and data teams have complete access to their analytics history. The tool addresses the critical pain point of missing historical data in GA4, enabling users to perform comprehensive analysis and derive actionable insights. DataBackfill is tailored for modern data teams, analysts, and enterprises that rely on accurate and complete datasets for decision-making. With a strong emphasis on security and privacy, DataBackfill ensures that all data remains within the user's BigQuery instance, providing complete control and isolation.

DataBackfill Interface & Screenshots

DataBackfill DataBackfill Interface & Screenshots

DataBackfill Official screenshot of the tool interface

What Can DataBackfill Do? Key Features

Complete Data Sync

DataBackfill allows users to backfill all historical GA4 data into BigQuery seamlessly. This feature ensures that no data is left behind, enabling comprehensive analysis and reporting. With support for millions of data points, users can trust that their analytics are complete and accurate.

Security First

DataBackfill employs enterprise-grade security protocols to protect sensitive data. All data flows directly from GA4 to the user's BigQuery instance, with no intermediate storage. Users maintain full control through Google Cloud IAM, ensuring data privacy and security at all times.

Real-time Processing

The tool processes millions of data points in real-time, ensuring that historical data is backfilled quickly and efficiently. This feature is ideal for teams that need immediate access to their complete analytics history for timely decision-making.

Direct to BigQuery

DataBackfill ensures that all data flows directly from GA4 to the user's BigQuery instance. The tool never stores or accesses the analytics data, providing an additional layer of security and control.

Complete Data Isolation

Your data remains isolated in your own BigQuery instance, with no risk of cross-contamination from other users. This feature guarantees that your analytics data is private and secure.

Best DataBackfill Use Cases & Applications

Historical Data Analysis

Businesses can use DataBackfill to analyze historical GA4 data in BigQuery, enabling them to identify long-term trends and make data-driven decisions.

Compliance and Reporting

Organizations can ensure compliance with data retention policies by backfilling and storing historical GA4 data in their own BigQuery instance.

Data Integration

Data teams can integrate historical GA4 data with other analytics tools like Looker and Data Studio for a unified view of their metrics.

How to Use DataBackfill: Step-by-Step Guide

1

Connect your GA4 account by entering your GA4 Property ID and specifying the date range for the data you wish to backfill.

2

Configure your BigQuery connection using the guided setup flow. This step ensures that your data is routed correctly to your BigQuery instance.

3

Start the sync process. DataBackfill will begin transferring your historical GA4 data into BigQuery, and you can monitor the progress in real-time.

DataBackfill Pros and Cons: Honest Review

Pros

Enterprise-grade security ensures data privacy and control.
Real-time processing allows for quick backfilling of historical data.
No intermediate storage means your data is always secure.
Easy-to-use interface with a guided setup process.
Seamless integration with popular analytics tools.

Considerations

The free plan has limited features and data syncs.
Enterprise pricing is custom and may not be transparent upfront.
Requires a BigQuery instance, which may not be suitable for all users.

Is DataBackfill Worth It? FAQ & Reviews

Yes, DataBackfill ensures that your data remains secure by never storing it. All data flows directly from GA4 to your BigQuery instance.

Yes, you can cancel your subscription at any time through your account settings without any penalties.

The time required depends on the volume of data, but DataBackfill processes millions of data points in real-time for quick results.

Yes, DataBackfill seamlessly integrates with tools like Looker and Data Studio for enhanced analytics capabilities.

DataBackfill has a 99.9% success rate, but in the rare event of a failure, the system will automatically retry or notify you for manual intervention.

How Much Does DataBackfill Cost? Pricing & Plans

Free

$0
Limited data syncs
Basic support

Basic

$99/month
Unlimited data syncs
Priority support
Real-time processing

Enterprise

Custom
Dedicated support
Custom integrations
Advanced security features

DataBackfill Support & Contact Information

Last Updated: 10/5/2025
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