CustomerGlu
Plug & Play Gamification in minutes for app growth
What is CustomerGlu? Complete Overview
CustomerGlu is a gamification platform designed to supercharge app growth through in-app monetization. It helps fast-growing consumer apps move away from push notifications and towards gamified user journeys for activation, retention, and delight. The platform leverages game mechanics to improve key business metrics such as engagement, retention, and conversions. Target audiences include growth teams, product managers, and enterprises looking to enhance user engagement and retention. CustomerGlu offers over 50 ready-to-use templates to solve retention and engagement problems, making it easy to implement gamification strategies without extensive development time.
CustomerGlu Interface & Screenshots

CustomerGlu Official screenshot of the tool interface
What Can CustomerGlu Do? Key Features
Gamification Constructs
CustomerGlu provides tried and tested gamification constructs such as streaks, quizzes, games, and challenges. These can be deployed straight out of the box to improve user engagement and retention.
Quick Launch
With 50+ templates available, you can launch gamification campaigns in days instead of months. This eliminates the need for lengthy development cycles and allows for rapid experimentation.
Over-the-Air Updates
If metrics aren't meeting expectations, you can make configuration changes in minutes and deploy them live without requiring app updates.
In-App Nudges
Increase visibility and drive behavior change with rich in-app discovery points. These nudges help users engage with campaigns at the right moment.
Brand Customization
Customize the look and feel of campaigns to match your brand, ensuring a seamless experience within your app.
Personalization
Create segments based on user behavior and profile attributes to deliver personalized experiences that drive better results.
Real-Time Reporting
Access near-real-time rich reporting to monitor performance and quickly course-correct experiments.
Enterprise Security
CustomerGlu is SOC2 compliant and uses encryption to protect data. A dedicated security team monitors the system 24/7.
Best CustomerGlu Use Cases & Applications
Learn and Earn
Improve engagement by rewarding users for watching videos or answering questions. This use case has shown a 200% increase in user engagement.
Sale Conversions
Boost visibility and conversions during sales by encouraging users to return daily. This has led to a 4x uplift in purchase conversions.
Onboarding and Activation
Motivate new users to complete setup steps with challenges and rewards, resulting in a 42% uplift in active users.
Repeat Transactions
Encourage repeat purchases with scratch cards or spin-the-wheel rewards, improving retention rates by 200%.
How to Use CustomerGlu: Step-by-Step Guide
Sign up for CustomerGlu and choose from 50+ ready templates or start from scratch to design your gamification campaign.
Integrate CustomerGlu into your platform using the provided SDKs for React Native, Native iOS, Android, Flutter, or JavaScript.
Customize the campaign's look and feel to match your brand, ensuring a seamless user experience.
Launch the campaign and monitor performance using the real-time reporting dashboard.
Make adjustments on the fly using over-the-air updates to optimize engagement and retention metrics.
CustomerGlu Pros and Cons: Honest Review
Pros
Considerations
Is CustomerGlu Worth It? FAQ & Reviews
CustomerGlu provides SDKs for popular platforms like React Native, Native iOS, Android, Flutter, and JavaScript. The guided setup makes integration easy.
Plans are based on Monthly Tracked Users (MTUs), with different slabs depending on usage.
Gamification uses game mechanics to increase engagement, retention, and conversions by making the user experience more fun and motivating.
CustomerGlu supports both mobile apps and desktop websites with SDKs for various platforms.
The SDK size is 376 KB for mobile apps and 8 KB for desktop websites.